yacht harbor sport fishing boating cafes

Santa Monica's Famous Pier Sign

May 9, 2019 3:22 PM by Miranda Iglesias

The   History Spotlight  focuses on the landmarks, residents   and   stories that have shaped Santa Monica into what it is today. Content is being produced in partnership with the Santa Monica Pier ,   Santa Monica Landmarks Commission ,  Santa Monica History Museum   and the   Santa Monica Daily Press .

The article below  originally appeared in the Santa Monica Daily Press   on May 4, 2019.

Author: Jim Harris, Santa Monica Pier Corporation 

Excerpt from  Santa Monica Pier: A Century on the Last Great Pleasure Pier  by James Harris   (Angel City Press, 2009)

There was once a time when visitors to the Santa Monica Pier would either walk or drive down the hill from the corner of Ocean Avenue and Colorado Avenue and then walk or drive up onto the Pier. That’s right, UP! That all changed in the late 1930’s, and the result of that change left the world with one of southern California’s most immediately recognizable and iconic landmark signs.

In 1939, work began on the  Colorado Grade Separation Project , a complex highway project that was designed to improve access between the Pacific Coast Highway and city streets. The location of the project eliminated the traditional access to the pier, so planners designed a ramp at the end of Colorado Avenue to allow traffic to overpass the new access ways and travel directly onto the pier’s deck.

Ground broke for the new pier ramp on September 19, 1939, closing the entrance to the Municipal Pier and tearing up part of the pier’s east end. The City, recognizing that business would be severely hampered by the project, reduced rentals for businesses on the pier by five percent. Construction took five months and the ramp was opened for use on June 12, 1940.

The new access ramp was not clearly visible, nor was it obvious that it was indeed the correct route to the pier. This was of great concern to the businesses on the pier. With the money saved from the rent reduction during construction, the Santa Monica Pier Business Men’s Association committed two thousand dollars to hire the Pan-Pacific Neon Sign Company to design and construct a neon sign and mount it at the top of the bridge. The new sign was unveiled on June 17, 1941.

The sign’s text reads “Santa Monica Yacht Harbor – Sport Fishing – Boating – Cafes”, which may confuse the unknowing visitor today. However, when the sign was originally installed the Santa Monica Pier was indeed home to a fully functional and popular yacht harbor which provided moorings for, among others, internationally famous actor Charlie Chaplin.

The arched blue sign — twenty feet at its highest point, twelve feet at its lowest and supported by columns on each side of the ramp — has since become an internationally recognized landmark. In 1996 the State of California Department of Parks and Recreation declared the iconic sign a historic landmark. The official record notes its dual historical significance as: 1) a classic example of signage from the neon era, and 2) the designated marker for the last existing pleasure pier in an area in which they were once bountiful.

Authored By

Miranda Iglesias Public Information Coordinator

Santa Monica Yacht Harbor Sign

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Plantation Yacht Harbor Marina

Bring your family to play in the Sport Fishing Capital of the World

Plantation Yacht Harbor Marina provides a safe, secure, and inviting marina for Village residents and the general local boating population, being named by Yachting Magazine as one of the “Top 50 Marina Destinations in the World” and maintaining a Department of Environmental Protection “Clean Marina” designation. The Marina has, depending on boat lengths, 70 - 83 slips available on daily, weekly, monthly, or annual agreements. All slips provide guests with metered electricity and water, sewage pump out, Wi-Fi, and sales of unleaded and diesel fuel. The facility includes a boat ramp and dedicated parking area, as well as temporary courtesy daytime dockage for eight to ten Islamorada resident boats during special events. There is a tiki-style social pavilion with grills and an ample trailer parking area. Marina guests also have access to the facilities and activities at the adjacent Islamorada Founders Park. The Marina office and boat ramp are open every day from 8 am to 6 pm.

Particulars of the Marina

Fuel: Diesel / Gas available 8 am to 5 pm. Contact: VHF channel 16, at 305-852-2381. Transient Slips/Total Slips: Available/83. Pump Out: Available for each slip. Laundry: Coin laundry on site. Cable Service: Available.

Depth: 5’ Controlled Electric: 30/50/100 Amp Private Marina Head/Showers available Internet: Free Wifi Latitude: 24.96027 Longitude: -80.56807

Restaurants, shopping, and transportation services are nearby.

Dockage & Rates

Effective as of January 1, 2024.

Reservations may be made no more than 60 days in advance. Call 305-852-2381 for more information. For more information check the Marina brochure summarizing the information (PDF) .

• Bulkhead Dock - $26.20 per foot / per month / 45-foot minimum.
• Long Dock - $26.20 per foot / per month / 40-foot minimum.
• T-Dock  -  $26.20 per foot / per month / 30-foot minimum.
• T-Dock - Houseboat Slips $19.15 per foot / per month.
• 25-foot minimum throughout the entire marina.

Daily Dockage

Transit Services

• Pump Out Service: $10.
• Water Fill Service: $5.
• Garbage Bag Disposal: $2 per bag.
• Ice in Bags: $2.

Public Boat Ramp

• Ramp Hours: 8 am. to 6 pm. daily.
• Free access for Islamorada Residents. Must show a valid I.D.
• Non-Village Resident Ramp Use Fee: $20 each way ($40 round trip).

Getting to the Marina

The Marina is located just off the Intracoastal Waterway about mid-way between Makers 78 & 78 “A” in the Florida Bay. The Marina monitors VHF channel 16, or call 305-852-2381 for assistance. The staff will gladly assist with your docking and lines.

The Marina is also located in the fabulous Founders Park. Marina Residents have Free access to the Park which includes a pristine beach, tennis courts, dog park, nature walk, and fitness park. Founders Park features an Olympic-sized swimming pool, lap lanes, diving boards, and a slide available. Pool Fees apply.

Plantation Yacht Harbor is proud to be a designated Clean Marina. For more information visit the  Department of Environmental Protection’s Clean Marina Program . Review us on Water Way Guide; The Cruising Authority Explorer .

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For general information Email Plantation Yacht Harbor Marina or call 305-852-2381.

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