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For the first time, rolex is delivering a watch on a rubber strap – except in classic rolex fashion it's not a rubber strap at all. it's a beautifully over-engineered bracelet called the oysterflex..

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There is big news, and there is Rolex big news, and in some ways, ne'er the twain shall meet. At Baselworld this year, Rolex debuted a first for the company: the very first, ever, Rolex delivered on a rubber strap. Now, for most companies this would have little effect on watch enthusiasts other than to evoke (very) tepid interest at best, and boredom at worst – but this is not an ordinary rubber strap, this is an official, designed-and-tested-and-thoroughly-obsessed-over-by-Rolex rubber strap. And thereby hangs a tale.

The Yachtmaster, as we have mentioned in some of our previous coverage , occupies a somewhat particular place in Rolex’s lineup of sports watches; it shares water-resistance and a turning bezel with the Submariner (the latter is water resistant to 300 m while the Yachtmaster standard model is water resistant to 100 m). It is certainly not a tool watch; the Yachtmaster is offered in either platinum and steel, or gold and steel (that’s Rolesium and Rolesor, lest we forget) and is either quietly or unequivocally luxurious depending on what size and metal you go for (Rolex makes the Yachtmaster in both 35 mm and 40 mm sizes). 

The Yachtmaster’s history goes back to the first introduction of the watch in 1992, although the name, interestingly enough, appears on the dial of a prototype Yachtmaster Chronograph from the late 1960s (a watch so legendary I am actually forced to use the word; one of three known is in the collection of Mr. John Goldberger; we covered it – and a host of other remarkable ultra-rare watches from his collection – in a very memorable episode of Talking Watches ).

The term “Yachtmaster” is also, incidentally, used for a certificate of competency in yachting which is issued by the Royal Yachting Association, although we’re unaware of any specific association between the RYA and the Yachtmaster watch.

Now, this newest version of the Yachtmaster does take a few pages from the existing Yachtmaster playbook: 100-meter water resistance, a bidirectional turning bezel, and a dial and hands that echo the Submariner. There are also a couple of features that may make vintage Sub enthusiasts wonder if Rolex mightn’t have an exceedingly subtle sense of humor; the gilt coronet and “Rolex,” and the red lettering, both features which according to HODINKEE founder Ben Clymer would have, had they appeared on a Rolex dive watch, made it instantly the single most popular watch in the modern Rolex inventory. The case is rose gold – Rolex famously makes their own, called Everose, in their own foundry, with a bit of platinum mixed in to prevent discoloration – and the bezel, rather than being some other precious metal (as is the case in the “standard” Yachtmasters) is in black Cerachrom – a very technical-looking matte black that contrasts sharply with the gold case. Somehow, between the rose gold, the Cerachrom bezel, and the new Oysterflex bracelet this manages to be the most luxurious and at the same time most technical Yachtmaster yet (leaving aside the Yachtmaster II, which we recently reviewed right here , but that is a watch that marches to the beat of a different drummer entirely).

The two different versions of the Everose Yachtmaster (40 mm and 37 mm) sport different movements; the larger uses the caliber 3135 and the smaller, the newer 2236, which sports the “Syloxi” silicon balance spring (first used by Rolex in 2014).

The Oysterflex bracelet is, in a nutshell, quite a piece of work. One of the most endearing traits of Rolex as a company is that it tends to demonstrate what we can only describe as a laudable degree of corporate obsessive-compulsive disorder when it comes to research and development, and it does so, often, without making any sort of fanfare about it at all. In this case we do know a little bit about the Oysterflex, however – it is basically designed to have the hypoallergenic and comfort properties of a rubber strap and the durability and shape-retention properties of a bracelet. 

At the core of the Oysterflex bracelet are metal inserts made of titanium and nickel, which are used to affix the bracelet to the clasp and watch case; over those is a sheathing of “high-performance black elastomer.” “Elastomer” is a portmanteau word, formed from “elastic” and “polymer” and is a general term for natural and synthetic rubbers. In addition to the materials complexity of the Oysterflex bracelet, it is also shaped in a rather unusual fashion – there are ridges molded into the the wristward face of the bracelet, which are intended to allow the bracelet when worn to better approximate the natural curvature of the wrist.

They might look a bit odd but in practice, the design works out quite wonderfully; this is easily the most downright comfortable and organic-feeling rubber strap I have ever worn, and like the entire watch manages to be both extremely technical in feel, and very luxurious at the same time; I doubt whether any company has ever taken so much trouble over the design of a strap (for all that Rolex prefers the term “bracelet” in describing the Oysterflex, habit dies hard and you’ll probably find yourself calling it a strap, just as we did). On the wrist, the two stabilizing ridges do exactly what they are supposed to: keep the watch from shifting, as heavier watches on rubber straps are wont to do, without requiring you to have the strap uncomfortably tight. The Everose Oysterlock clasp does a superb job mechanically and also looks fabulous into the bargain; the quality of finish on the clasp and case may not seem terribly elaborate at first, but it is as technically flawless as anything I have ever seen at any price, on any watch.

What we have here, in other words, is a very Rolex interpretation of luxury. Yes, this is a gold watch, and a gold Rolex, and wearing a gold Rolex always carries with it, shall we say, certain semiotic complexities. However there is also another side to the watch, and to the Rolex approach to luxury in general: the taking of such pains to produce technical perfection that technical perfection becomes a luxury in itself.

The Everose Rolex Yachtmaster, in Rolex Everose, with Everose Oysterclasp and Oysterflex bracelet, as shown, $22,000 in 37 mm, and $24,950 in 40 mm. For more info, check out Rolex.com.

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Rolex Yacht-Master Everose Gold Facts

The ideal first mate for the season of fun and travel

If your summer plans involve exotic destinations, tropical beaches, and lazy days aboard a yacht, then the Rolex Everose gold Yacht-Master may be for you. Just over a year old, this sporty, yet ultra luxurious piece of wrist wear from the famed Swiss watchmaker continues to make waves among Rolex fans for its distinct aesthetics and reliable precision. If you’re in the market for the Everose gold Yacht-Master, here are five facts to consider.

1. The Everose gold Yacht-Master is available in two sizes

The cases of the Everose gold Yacht-Master are crafted in an 18k pink gold alloy exclusive to Rolex prized for its exceptional sheen and durability. There are two case size options to choose from – 40mm (ref. 116655) and 37mm (ref. 268655) — making the Everose gold Yacht-Master ideal for both men and women.

2. The Everose gold Yacht-Master sports a black ceramic bezel

For all its attractiveness, the Everose gold Yacht-Master can still be considered a tool watch thanks in part to its bidirectional rotatable bezel with 60-minute markings that can be used to time events. Aside from the bezel’s practicality, it is also robust since it is constructed from a ceramic alloy that Rolex has dubbed as Cerachrom. Cerachrom will not fade when exposed to the sun and is highly resistant to scratches. A perfect fusion of beauty and beast.

3. The Everose gold Yacht-Master is waterproof to 330 feet

This being a nautical-inspired watch, the water resistance capability of the Yacht-Master is, of course, important. The trio of the Triplock screw-down winding crown, the fluted caseback, and the sapphire crystal protecting the face make the Oyster case of the Everose gold Yacht-Master watertight and allows the watch to safely plunge to 330 feet (100 meters) deep.

4. The Everose gold Yacht-Master is presented on an Oysterflex bracelet

A first for Rolex, when the Everose gold Yacht-Master made its debut in 2015 it was outfitted with what looked like a rubber strap. However, upon closer inspection, it is not a run-of-the-mill rubber strap, but rather a titanium and nickel bracelet coated with rubber and christened the Oysterflex. Not only is the bracelet durable enough to withstand extended periods in the sun and salt water, but it also provides supreme comfort via the patented cushion system made up of rubber pads to allow for air circulation. The black Oysterflex bracelet is finished off with an 18k Everose gold Oysterlock clasp to safely secure the timepiece in place.

5. The Everose gold Yacht-Master is precise to -2/+2 seconds a day

As with all other modern Rolex watches, the Everose gold Yacht-Master is COSC certified, yet it boasts a precision of -2/+2 seconds a day, which is actually twice as precise as the parameters set out by COSC. The 37mm version is powered by the Rolex Caliber 2236, while the 40mm version is equipped with the Rolex Caliber 3135. The Yacht-Master 268655 will be one hot watch.

About Paul Altieri

Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. Alongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.

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