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How Mega Yacht Went From Selling Bootleg Tees Online to Opening an LA Store

Somewhere in Ariana Grande’s house—maybe in the back of her closet or next to Piggy Smalls's pig pen—is her mega yacht shirt.

It’s a white tee with “Maison Margiela Paris” printed on it. It’s not a real Margiela piece—the fact that it features a graphic of the one and only Very Hungry Caterpillar is something of a giveaway—but it caught Grande’s eye during a shoot with photographer Stefan Kholi, who was wearing the shirt.

“[Kholi] hits me up like, ‘Hey, so Ariana wants one of these shirts, any chance you have any left?’” Jacob Smith, the brains behind LA-based bootleg brand mega yacht said over the phone. “I didn’t have any left and I was freaking out. So I was like, ‘I need to figure this out somehow.’”

It was a Saturday evening and, despite a frantic phone call, his normal printing shop was closed and shockingly unresponsive to his “shirt emergency.” So he hopped in his car, drove “way too fucking fast” through LA traffic to their West Covina building to make his case in person.

“I get to the shop and they’re really shook,” the 23-year-old remembered. “I was like, ‘I need to make a shirt and it’s for this person: Ariana Grande.’ And they’re like, ‘Are you fucking serious?!’ So they fired the machine up and they made my shirt.”

So Smith, Kholi and the Very Hungry Caterpillar himself made their way to Grande’s Beverly Hills mansion, where they hand-delivered the T-shirt as a birthday present.

“That was the third design I ever did,” he said. “That’s what’s crazy about LA, shit like that can just happen, randomly.”

It seems wild that a small clothing brand’s third ever shirt could make it into the hands of a multi-platinum pop star—especially at her request. But the story aptly showcases Smith’s formula for success: Eye-grabbing, hilarious designs and a penchant for getting his clothes to the right people, no matter how many DMs it takes.

The premise behind mega yacht is simple: Smith creates fire emoji-inducing bootleg designs that poke fun at designer clothes by taking their esteemed and trademarked names (Gucci, Louis Vuitton, Balenciaga) and putting them on the ridiculous and recognizable art of pop culture staples like Sesame Street , Dr. Seuss and The Simpsons . The shirts are funny, but they’re also dope enough that you can stunt in 'em without breaking the bank.

Mega yacht’s Instagram bio reads “fake it till u make it”—and that’s what Smith has done since starting his brand a year ago with a single hoodie featuring Chanel’s iconic interlocking-C engulfed in Harley Davidson style flames. We chatted with the designer (and former art history major) about how mega yacht got its start, flipping sneakers on Grailed and making the jump to brick and mortar with his new LA location.

Let's bring it back to the beginning. How did you start mega yacht?

Jacob Smith: I would just be listening to interviews back in the day with the different people who started streetwear brands. I guess it was that combined with being super into Gucci and shit at the time and I just could not afford it at all. I was listening to Tyler Grosso’s No Jumper interview and even people like Robesman. It made me feel like it wasn't as hard as I had previously thought to just say fuck it and start something. I cooked up a little design and then I contacted a local embroidery shop and I just made one.

You mentioned that you made the money to do your first shirt on Grailed. How’d you get into flipping stuff on there?

Smith: I got really lucky and got a pair of the Moonrock Yeezys back in the day. Me and my homie were trying to read up on every single website that we could. We went crazy. We were up all night and I ended up copping a pair. I said, “I'm not going to resell these; I really want them.” I wore them for a while but then I was on a plane and the woman next to me spilled her Bloody Mary on them and that was it. I was just having nightmares about these shoes getting ruined. So I said, “Fuck it, I'm going to have to sell them.” I sold those for 700 or 800 bucks.

Do you remember the first bootleg thing you bought?

Smith: It was an Ava Nope piece. She was definitely and probably still is my number one inspiration ever. Blew my mind. It was the Champion Reverse Weave hoodie with the rose that said Gucci underneath. She posted on her Instagram “Oh made 10 of these” and I was one of the lucky ten.

It seems like kind of a big jump to go from a web store and Instagram to a brick and mortar store, especially in 2018. What was the thought process behind that?

Smith: It's just an opportunity that came up that I couldn't say no to. I used to work for this LA-based photographer. She had a studio in Chinatown that I would come to and archive her work and organize shit, move stuff to galleries. I've been coming here for four years but then she moved to New York maybe six months ago. So I'm basically here for the low and just trying to make the most of it while I can because she’s paying for a big chunk of it.

Do you have a dream vision of what your store will end up being?

Smith: Right now it’s just more of a showroom, but I would love to have embroidery machines, screen printers, Direct To Garment printing machines, stuff like that, where people can come in and make their own designs. I wanna have these old vintage magazines that have a lot of dope graphics that I look at and read myself and get inspiration from and be able to have kids come through and fuckin’ make designs.

A lot of the time people in streetwear make it seem hard. People try to keep it a secret how they started their brand. And really—it’s not that hard. If I can get more kids to feel stoked about having a career in the arts, or something creative, through having them come to the shop and make some designs and get their career started, that would be dope.

You just released your first full collection, which had the three shirts that weren’t bootleg, that said “Tax Evasion,” “Cease and Desist” and “Copyright Infringement.” Did part of you want to move away from doing the straight up bootleg stuff?

Smith: In a way, I do. It’ll always be a certain part of what I do here, but yeah, I wanted to do something a little different and that felt a little more my own without relying on the brand names. Even though I would still consider—even though they’re bootleg—I would consider all these designs original.

But that’s why I did the full season because in context, the “Tax Evasion,” “Cease and Desist” and “Copyright Infringement” designs make a lot more sense when juxtaposing them with these more classically bootlegged ones. I was really into the season because I felt like it gave the work a little more cohesion than it had in the past.

What role has Instagram and social media played in your success?

Smith: Everything. I was and still am just hitting the DMs on people. Like, “What’s up dude, I really fuck with your work. I would love to send you a pack, it would mean a lot, blah blah blah.” Of all those DMs I send, maybe a couple people will respond. And of those people that respond and get a shirt, maybe one or two people will post my shit. But those one or two people really make the difference.

What’s the biggest thing you’ve learned so far in the year you’ve been doing mega yacht for?

Smith: Just fucking trust the process. Some people, in terms of entrepreneurship, have a grandmaster five year plan—that’s not really what I’m doing. But if I keep going, so long as I have momentum and I keep moving forward, something is going to happen.

You’ve got your store opening coming up soon. What else can we expect from you in the next few months?

Smith: I’ve got a new season coming up. I have a couple things with different artists in the works like promo tees and collaborations that will hopefully come together by the end of the year.

And I’ve got to make pants. I’ve been blowing it on that.

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How to choose your mega yacht clothing?

About mega yacht clothing.

We often differentiate mega yachts and superyachts by the size of the yacht, yachts larger than 200ft or 60 meters are considered mega yachts. 

However, we believe the real difference between the two are the services and crew on board.

Just like a five star hotel, these mega yachts are almost considered floating five star hotels with the best services and amenities on board. This also includes the crew and the yacht crew uniforms as they are the first representation of the yacht.

This means that each crew member must be dressed with high quality and  correctly fitted uniforms  to best represent their luxury mega yacht.

As mega yachts are quite large, they  have special passenger licenses allowing them to accommodate more than 12 guests on board which means a large number of crew members is required to ensure that each guest on board is accommodated accordingly.

Mega yacht clothing requirements

As mega yachts fall into the high luxury market, the smallest of details matter which is why each crew member on board needs to be flawless.

The task of choosing yacht crew uniforms is often led by the captain or chief stewardess.

Choosing  mega yacht  clothing can be very stressful for the chief stewardess or captain as there is a lot of pressure into choosing the correct mega yacht clothing to ensure that all crew is perfect at all times.

It is also very important that they choose  mega yacht uniforms  that are unique to their yacht as each mega yacht wants to be different and have their vision and style represented throughout their yacht even through the uniforms.

With that being said, the uniforms must also be functional for the crew.

This means that they need to be made with technical fabrics that are easy to move around in and keep you cool as the crew is normally running around the boat all day in very hot weather. Part of the functionality is also the maintenance of these uniforms, they need to be made with fabrics that are easy to care for as they are washed very often.

The stewardesses also do not have time to iron all uniforms daily so it is very important that the fabrics used do not wrinkle easily and can all be machine washed.

This is why we suggest that chief stewardesses and captains search for innovative technical fabrics that are breathable, wrinkle free, stain and water resistant, quick-dry and rated UPF 50 for built in sun Protection when choosing their crew wear.

There is also a lot of competition between mega yachts, each mega yacht wants to be the best and have the best dressed crew. This is also why it is important to have  yacht uniforms  that are unique and personalized for each mega yacht crew.

How to choose mega yacht clothing with these standards?

Firstly, you need to choose the highest quality for your mega yacht clothing.

Yacht uniforms will be washed many times during the season. It is extremely important that after each wash they look brand new as when they were first purchased. To ensure this, it is very important to choose high quality fabrics as lower quality fabrics will shrink and fade after multiple washes.

Secondly, find something different and unique, in the luxury market, each customer wants the latest and greatest even when it comes to mega yacht clothing.

This clientele wants to have the best dressed crew so when their yacht arrives into the port they are considered the best and most innovative.

In the last few years, we have noticed that a lot of guests and mega yacht owners want more fashion forward uniforms for their crew and not the bland traditional workwear that existed previously.

They are tired of having a crew that is in unfitted, bland workwear and want their beautiful luxury yacht well equipped with a well dressed crew.

This includes more fashion forward  silhouettes with luxury details such as buttons and zippers used as well as more personalized and trendy colors.

More about mega yacht clothing

It is also very important when choosing the band of crew wear that it is a vertical run company.

This means that the complete process from conception to delivery is handled by the same company.

The reason this is so important is that when one party handles the complete process they have visibility over everything and are the decision makers regarding all decisions.

This means that the quality is maintained throughout the complete process and also ensures much better reactivity and lead times for each client.

This is especially important when the client needs their uniforms very quickly as we know that without their uniforms ready and personalized at the beginning of the season it is not possible for them to start the season as they must always be in uniform.

Lastly, it is important to choose uniforms that propose greener options.

From the materials used to the working conditions of each worker.

This also includes the countries that the uniforms are produced in. It is important that the country produced in is somewhat local to the yacht location to reduce transportation pollution as well as costs.

This is both important for the environment as well as the reactivity of the factory to deliver high quality merchandise on time.

It is also important to look for brands that propose green standards with certifications such as BCI, OEKO-TEX and GOTS.

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Welcome to The Superyacht Shop

Here at the Superyacht Shop we offer a very personal service and our aim is to reduce the time and stress involved in out-fitting your crew.

We supply a full range of on and off charter uniforms and footwear by all the leading brands, embroidered, screen printed and co-ordinated to the colours of your yachts. We can supply anything from a small order of top up uniform to a full crew complement for a new build project.

We also have a very popular bespoke service offering you personalised solutions from Staterooms to the Bridge with beautiful Italian leather Cabin Stationery Folders, Menus, Desk Blotters, Log Books and General Files. We can also offer interesting and varied gifts and giveaways for owners, guests, and launch parties.  If you can't see what you want on the website just tell us and we'll supply it for you.

After many years of experience of working on private and charter sailing and motor yachts. We understand the high standards that are required in the yachting industry and our reputation for excellence is founded on our ability to source and deliver exactly the right products quickly and efficiently anywhere in the world.

Get in touch with us now, or feel free to browse our clothing  and accessories catalog.

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The answer to all your crew uniform requirements Yacht wear, crew uniforms and yacht crew clothing for all conditions

Nauticrew Yacht Wear – Based In Mallorca Since 2005

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HALF PRICE SALE! Musto RIB Shorts

Nauticrew is pleased to offer its clients the widest variety of yacht crew uniforms, wet weather gear, and accessories available today. Supplying the latest quick-dry clothing from North Sails, Musto, Helly, Gill, Slam, Toio, and Marine Pool. As well as day-to-day uniforms, custom dresses and formal evening wear for the most exacting standards.

Contact us today to arrange for samples to be shipped or delivered directly to your yacht, business or villa today.  [email protected]

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No order is too small, we deliver worldwide using UPS, TNT, and DHL, for both samples and orders.  Tracking updates will be sent directly to your email address. Contact us for pricing.

No order is too small, we deliver worldwide using UPS, TNT, and DHL, for both samples and orders.  Tracking updates will be sent directly to your email address. Contact us for pricing [email protected]

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Nauticrew Yacht Wear

The answer to all of your superyacht clothing and crew uniform requirements.

Yacht wear, crew uniforms, and accessories for all conditions and occasions.

C/ Pou Bauca 3 Poligono Industrial de Binissalem, Binissalem, 07350 Mallorca Spain

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Collection: mega yacht.

Mega Yacht, founded by Jacob Smith, is one of the premier emerging designers specializing in 'bootleg' type pieces.  Mega Yacht mixes designer logos with whimsical cartoon prints inspired by vintage garments and pop culture to create fun designs that poke fun at the seriousness of fashion.  Smith's most famous piece is most likely the Maison Martin Margiela caterpillar shirt worn by Ariana Grande. Shop our collection of Mega Yacht clothing below. 

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• Mega Yacht (31)
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Mega Yacht - Good Girls 'Chanel/Gucci' Logo Hoodie (Black)

Mega yacht - white if you give a mouse gucci t-shirt, mega yacht - black betty boop 'coco chanel' biker t-shirt, mega yacht - somebody at chanel loves me trucker hat, mega yacht - white keith haring 'balenciaga' logo t-shirt, mega yacht - hello kitty cc logo hoodie, mega yacht - pink panther ysl logo sweatshirt, mega yacht - sharing is caring 'coco chanel' care bear t-shirt, mega yacht - shine bright 'lv' logo t-shirt, mega yacht - how are you feeling today t-shirt, mega yacht - somebody at chanel loves me t-shirt (white), mega yacht - good girls 'powerpuff' logo rug, mega yacht - good girls 'chanel/gucci' logo hoodie (beige), mega yacht - good girls 'chanel/gucci' logo t-shirt, mega yacht - designers of the world dolphin logo sweatshirt, mega yacht - arts & crafts 'cc' logo t-shirt, mega yacht - 'margiela' logo hungry caterpillar t-shirt, mega yacht - 'lv' logo sweet dreams t-shirt, mega yacht - 'chanel' logo diamonds are forever t-shirt, mega yacht - 'chanel' logo curious george sweatshirt, mega yacht - 'margiela' logo hungry caterpillar hoodie, mega yacht - purple 'chanel' make a wish logo t-shirt, mega yacht - beige 'chanel' doodle logo t-shirt, mega yacht - tie-dye 'lv' eternity logo t-shirt.

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