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Yachts for sale, world's largest network of boat buyers & sellers, $2 billion in boats sold, over 8,000 yachts closed, explore over 6,000 yachts.

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The World's Largest Network of yacht Buyers & Sellers

United Yacht Sales has the largest network of buyers and sellers worldwide than any other brokerage firm in the industry. We advertise all of the yachts for sale on MLS so that you can find the boat that fits your needs, regardless of whether it's listed with us or not. Our first priority is to make sure that you are well informed on all of your choices so that you can make the best decision for you.

What is My Boat Worth?

Get a Market Evaluation on Your Boat

Earning Your Trust, One Boat at a Time

With over 250 yacht brokers in 104 different locations worldwide, United Yacht Sales has an unprecedented network of boat buyers and sellers that gives our clients wide visibility on their yacht for sale. Wherever you need us, we will be there.

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25 Offices For Your Convenience

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Yachting News, Events & Insider Info

United Yacht Sales Is Now Representing Century Boats

May 10, 2024

The Hot List - May 2024

May 01, 2024

Shelter Island Yachts Names United Yacht Sales An Official Dealer

Apr 19, 2024

Aquitalia Yachts Names United Yacht Sales As North American Dealer

Apr 18, 2024

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Yachts for Sale

For aspiring yacht owners looking for a luxury yacht for sale, we have put together a fine selection of luxury yachts and megayachts for sale from all over the world. Search BOAT International's collection of superyachts for sale and filter by type, length, asking price or age. Narrow the results by selecting specific features, or browse by speed, designer and much more.

Explore luxury yachts for sale

Search for everything from motor yachts for sale from renowned Dutch yards including Feadship and Heesen , premium Italian names including Azimut , Sanlorenzo and Benetti , popular British builders Sunseeker and Princess , and American megayachts for sale from US yards such as Westport .

Our collection also features sailing yachts for sale from legendary names such as Royal Huisman , Perini Navi , Nautor's Swan and Jongert , as well as some of the most well-known explorer yachts for sale .

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Worth EVERY

Worth Avenue Yachts is a world-class yacht brokerage firm specializing in luxury yachts for sale , yacht charter , charter management , and new yacht construction , providing a complete and personalized yachting experience.

Detailed Search

WORTH AVENUE YACHTS

Worth Avenue Yachts is a world-class yacht brokerage firm founded by industry-leading professionals specializing in luxury yachts for sale, charter management, yacht charters and new yacht construction.

Explore a private yacht vacation

Worth Avenue Yachts specializes in fully crewed, term yacht charters. Most bookings start at 7 days and can fit any budget. Worth Avenue Yachts has access to over 1,000 luxury yachts for charter around the world; choose your destination and let us prepare a presentation of yacht selections that fits your desires. 

BOATS AND YACHTS FOR SALE

Your team of yachting professionals at Worth Avenue Yachts are focused on providing a complete and personalized experience covering all aspects of yachting. We represent buyers and sellers from around the world in discreet yacht sales, high-end yacht charters and charter yacht management. We specialize in the sales of new and used boats and yachts, ranging from 20 to 300+ feet including new yacht construction. We offer the largest selection of charter yachts in the most interesting destinations around the world. Our yacht vacation professionals are the best at arranging charter groups on the vacation of lifetime. Building a new yacht with Worth Avenue Yachts sales team is seamless. We have the top yacht builders including Westport Yachts , Feadship Yachts , Ocean Alexander Yachts , Amels Yachts , Lurssen Yachts , Abeking & Rasmussen Yachts , Benetti Yachts and many more ! Our team is available when you are ready to assist you with making your dreams a reality. Search yachts available for sale and current charter yachts below.

Our Featured Yachts For Sale

70' New England Boatworks Yacht for Sale

Model: New England Boatworks, Custom

55' Ocean Alexander Yacht for Sale

Model: Ocean Alexander, 548 Sport Sedan

34' Hydra-Sport Yacht for Sale

Model: Hydra-Sport, 3400 CC

TT NICOLE EVELYN

31' Ranger Tugs Yacht for Sale

Model: Ranger Tugs, Command Bridge

FABULOUS HAPPENS

42' Hinckley Yacht for Sale

Model: Hinckley, Sou'wester Sloop C/B

36' RIBCO Yacht for Sale

Model: RIBCO, Seafarer 36X

72' Sanlorenzo Yacht for Sale

Model: Sanlorenzo, SL72

21' Hewes Yacht for Sale

Model: Hewes, Redfisher

21 REDFISHER

21' Riva Yacht for Sale

Model: Riva, Ariston

RIVA ARISTON

23' Boston Whaler Yacht for Sale

Model: Boston Whaler, 23 Outrage

26' C.W. Hood Yacht for Sale

Model: C.W. Hood, Wasque 26

27' Scout Yacht for Sale

Model: Scout, 275 Dorado

SCOUT 275 DORADO

27' Rand Yacht for Sale

Model: Rand, Leisure

L’ESCARGOT

28' Boston Whaler Yacht for Sale

Model: Boston Whaler, 285 Conquest

285 CONQUEST

31' Tiara Yachts Yacht for Sale

Model: Tiara Yachts, Coronet

32' Rand Yacht for Sale

Model: Rand, Escape 30

34' WILBUR Yacht for Sale

Model: WILBUR, Wilbur 34

36' Everglades Yacht for Sale

Model: Everglades, 360 LXC

36' Hinckley Yacht for Sale

Model: Hinckley, Picnic Boat Classic

37' Winter Custom Yachts Yacht for Sale

Model: Winter Custom Yachts, 37 Custom Carolina

OFF COURSE Name Reserved

39' Invincible Yacht for Sale

Model: Invincible, 39' Open

40' Vandutch Yacht for Sale

Everybody knows.

40' Hinckley Yacht for Sale

Model: Hinckley, Talaria 40

41' J Craft Yacht for Sale

Model: J Craft, Torpedo 42

VISIONNAIRE

43' Bluegame Yacht for Sale

Model: Bluegame, BG Range

43' BROOKLIN BOAT YARD Yacht for Sale

Model: BROOKLIN BOAT YARD, W-37

44' Tiara Yacht for Sale

Model: Tiara, Q44

DAY TRIPPER

44' Fjord Yacht for Sale

Model: Fjord, 44 Open

46' Bavaria Yacht for Sale

Model: Bavaria, Vision 46

TWELFTH NIGHT

46' Little Harbor Yacht for Sale

48' Boston Boatworks Yacht for Sale

Model: Boston Boatworks, Daychaser 48

BARTON & GRAY DC48

50' Cruisers Yachts Yacht for Sale

Model: Cruisers Yachts, 50 Cantius

BLU WAVE Name Reserved

50' Chaser Yacht for Sale

Model: Chaser, Chaser 500R

CHASER 500R

50' Hanse Yacht for Sale

54' Bluegame Yacht for Sale

55' Viking Yacht for Sale

Model: Viking, 55 Convertible

60' Riva Yacht for Sale

Model: Riva, Corsaro

60' Licia Yachts Yacht for Sale

61' Horizon Yacht for Sale

Model: Horizon, PC60

62' Azimut Yacht for Sale

Model: Azimut, Flybridge Evolution

63' Nordlund Yacht for Sale

Model: Nordlund, Pilothouse

64' Hatteras Yacht for Sale

Model: Hatteras, 64 Ft Motoryacht

PILOT LOUNGE Name Reserved

65' Fairline Yacht for Sale

Model: Fairline, Squadron

65' Bluegame Yacht for Sale

Model: Bluegame, BGX Range

68' Hampton Yachts Yacht for Sale

Model: Hampton Yachts, Endurance 680 LRC

68' Mcp Yachts Yacht for Sale

Model: Mcp Yachts, Global Exp 66

70' Sunreef Yacht for Sale

Model: Sunreef, 70 Sail

70' Ocean Alexander Yacht for Sale

Model: Ocean Alexander, 70e

72' Ocean Alexander Yacht for Sale

Model: Ocean Alexander, Pilothouse

FOREVER INTREPID

74' Sanlorenzo Yacht for Sale

80' Mystica Yacht for Sale

Bella sogno.

80' Sanlorenzo Yacht for Sale

Model: Sanlorenzo, SL 78

82' LeClercq Yacht for Sale

82' Vicem Yacht for Sale

Model: Vicem, Cruiser 78

85' Burger Yacht for Sale

112' Westport Yacht for Sale

100' Maiora Yacht for Sale

Model: Maiora, 30 Convertible

92' Sunseeker Yacht for Sale

Model: Sunseeker, 95 Sunseeker

MR. K IRISTON

100' Burger Yacht for Sale

150' Vitruvius Yachts Yacht for Sale

Model: Vitruvius Yachts, Palm Beach

JEANNIETINI Name Reserved

141' Officina Armare Yacht for Sale

146' Heesen Yacht for Sale

Model: Heesen, 44M

150' Palmer Johnson Yacht for Sale

Model: Palmer Johnson, 150 Sport Yacht

154' Custom Yacht for Sale

Model: Custom, Motor Yacht

162' Anastassiades & Tsortanides Yacht for Sale

162' Oceanco Yacht for Sale

Model: Oceanco, Oceanco 50m

90' Sanlorenzo Yacht for Sale

Model: Sanlorenzo, SL90A

94' Paragon Yacht for Sale

95' Princess Yachts Yacht for Sale

21 sea sands.

95' Monte Carlo Yachts Yacht for Sale

Model: Monte Carlo Yachts, MCY 96

104' Astilleros De Mallorca Yacht for Sale

105' Holland Jachtbouw Yacht for Sale

108' Majesty Yachts Yacht for Sale

Model: Majesty Yachts, Majesty 100

124' Sanlorenzo Yacht for Sale

Model: Sanlorenzo, 122 SD Tri-Deck

124' Trinity Yachts Yacht for Sale

Model: Trinity Yachts, Raised Pilothouse

132' Custom Yacht for Sale

Model: Custom, 132' Displacement Expedition Motoryacht

VRIPACK 132

140' Feadship Yacht for Sale

Never enough.

141' Overmarine Group SPA Yacht for Sale

Model: Overmarine Group SPA, Oceano 43

HALARA Name Reserved

74' Bluegame Yacht for Sale

Model: Bluegame, BGM Range

74' Forbes Cooper Yacht for Sale

Model: Forbes Cooper, Pilothouse

AUDRE GRACE

74' Ocean Alexander Yacht for Sale

Model: Ocean Alexander, Flybridge Motor Yacht

70' Numarine Yacht for Sale

72' Novamarine Yacht for Sale

Model: Novamarine, Black Shiver 220

75' Monte Carlo Yachts Yacht for Sale

Model: Monte Carlo Yachts, MCY 76

185' Delta Marine Yacht for Sale

71' Sunseeker Yacht for Sale

Model: Sunseeker, Sport Yacht 68

LONG WAY ROUND

213' Custom Yacht for Sale

Model: Custom, Hull #1

230' Fincantieri Yachts Yacht for Sale

Model: Fincantieri Yachts, Preferred Builder - Fincantieri Yachts

246' Custom Yacht for Sale

278' Custom Yacht for Sale

Model: Custom, 85m

TESTIMONIALS

For my first Yacht charter, I trusted you with choosing the most outgoing crew, the best Yacht with a great layout, and a once-in-a-lifetime trip from start to finish. Well, it’s now twice in a lifetime and maybe three times in a lifetime. I’m sold on the chartering life! I didn’t have any bites on my leg, but I certainly got the charter bug!

Captain Vince was an outstanding Captain. He made our family charter together very special. The crew even put on a firework show for us. The weather was outstanding and everything you did for us is very appreciated. We look forward to returning onboard!

The crew was outstanding. We wanted to explore ‘off the beaten path’ and that is exactly what we did! From fly fishing in the Outer Islands to eating a private beach dinner, we never wanted our week to end. Bravo!

We had a once-in-a-lifetime adventure in Croatia onboard charter yacht SOVEREIGN. You went above and beyond for us, planned every little activity that we absolutely loved and you’ve got us hooked on the Yachting lifestyle! From the chef’s food to the crew’s outgoing smiles, every day we were in heaven.

WOW!!!!! You certainly recommended a fantastic boat. The crew is great. The chef Adrian is the best! Josh, Mike and Paula can’t be better. We are having a wonderful time. Thank you, and thank you again.

NEWS & UPDATES

Exploring the 2024 Yacht Charter Destination Greece

Chartering a yacht in Greece promises an unforgettable adventure filled with stunning sights, rich culture, and luxurious comfort. With its crystal-clear waters, picturesque islands, and a perfect climate for yachting, Greece offers a unique blend of natural beauty and historical intrigue.

Majesty Yachts – SANTOSH: Now Available for Viewing In Fort Lauderdale

When it comes to luxury yachts, the Majesty 100 is a vessel that effortlessly captures the essence of opulence and adventure. Meet SANTOSH, a stunning 108′ 5″ Majesty Yacht currently available in Fort Lauderdale, Florida.

Mediterranean Yacht Charter Shows

The summer yachting season in the Mediterranean is almost here. This past month, saw 2 professional charter yacht shows hosted in the region, with the MYBA Charter Yacht Show in Genoa, Italy and the EMMYS Charter Show in Paros, Greece. Click for a recap, and to learn more about the 2 charter yachts we had on display.

Enjoy the Roche Harbor Float Fest From a Private Yacht

Join us at Roche Harbor this June 28th and 29th for the Roche Harbor Float Fest 2024, an exuberant festival of music and camaraderie dedicated to supporting the Community Cancer Fund. Experience an elegant evening of fine dining and world-class music on Friday, and an all-day floating music festival with exclusive VIP access on Saturday. Even better, this event can be enjoyed on your very own private charter yacht. Click to learn more!

YCM Explorer Awards: Sean Meagher Takes Home an Explorer Award for M/Y LATITUDE

Worth Avenue Yachts’ very own Captain Sean Meagher took home the prestigious Coup De Coeur at the 2024 YCM Explorer Awards on behalf of M/Y LATITUDE. Click to learn more!

Worth While Yacht Deals

Worth Avenue Yachts has had substantial price reductions on various pre-owned yachts. Below you will find the 12 best opportunities on the market. 

YACHT  SALES

  Buying a Yacht or Listing Your Yacht For Sale is easy using Worth’s team-based approach.

YACHT  CHARTER

  Let our team book the Private Yacht Vacation of your dreams anywhere in the world.  

CHARTER MANAGEMENT

  Learn how we can help Offset Your Running Costs in our charter management program.  

NEW YACHT CONSTRUCTION

  Utilize our network of Top Yacht Builders to ensure your new yacht is delivered to your expectations.

Get in Touch with Worth Avenue Yachts

THERE'S STILL TIME

Embark on a spectacular new year's countdown aboard your exclusive caribbean yacht, seize the opportunity to make this new year truly exceptional yachts are still available for booking in the sought-after destination of st. barth's. act now to secure your spot and treat your friends and family to an unforgettable holiday aboard a luxury yacht. ring in the new year with style, surrounded by the breathtaking beauty of the caribbean. your exclusive celebration awaits—book your private yacht charter today.

When it comes to luxury yachting, Burgess is all you need to know

• Yachts for charter

Summer’s coming

Book early, enjoy the anticipation for longer

• Yachts for sale

Try island hopping in the beautiful British Virgin Islands

Charter ALCHEMY - WSA Motor Yacht of the Year

European grand tour by yacht. Next stop - Greece

Best Balearic islands to visit on your yacht charter

Owners and captains - source the parts you need for less, alaska. by burgess.

Discover the difference

As a Burgess client, you always come first, whether that’s charter, sale and purchase, build, refit or any aspect of yacht ownership. That’s the Burgess difference.

charter a yacht

Your great escape. Tailored by Burgess. 

Cruise in inimitable style and experience real freedom.  The adventure of a lifetime awaits aboard the world’s greatest superyachts, all curated by your own professional broker.

BUY A Yacht

Your life. Spent wisely.

From the global fleet of mega yachts offered for sale, we hand-pick the best opportunities and share our expert knowledge, so that you can make the best decisions.

Your wish. Our world.

Our reputation is your recommendation. Since 1975 all our knowledge has been distilled into one goal, making sure you enjoy the best yachting experience.  If it involves yachts, we’ve got you covered.

sell a yacht

Your perfect buyer. Our exclusive audience.

Our directly employed brokers share market-leading intelligence and powerful client database insights with our experienced global team to ensure the best outcome for you.

build a yacht

Your vision. Our expertise.

From first concept to maiden voyage and beyond, we work on your behalf so you can enjoy building your dream yacht. Together we bring your unique vision to life.

refit a yacht

Asset upgrades. Enhancing your investment.

We work with you to transform your yacht into the one you want to own. No other company has more in-house knowledge and experience than Burgess and it’s all on your side.

yacht management

Your enjoyment. Our responsibility.

Our aim is to allow you to get maximum enjoyment from your luxury yacht without any of the day-to-day operational concerns. We take care of everything on your behalf.

Yacht owners

You live the dream. We take care of it.

Get more out of your owner experience knowing that we have all your yachting requirements in hand. Working with your captain and crew, we reduce risk and increase enjoyment.

crew services

Your crewing needs. Our tailored support.

Crew are a vital part of your yachting experience. We are your trusted partner in every aspect of their employment, from sourcing to payroll, training to insurance and beyond.

sustainability

Leading change. It's our business.

We love the ocean and we want future generations to enjoy it too, so it’s our responsibility to protect it. 

Find out how we’re driving sustainability from the inside out.

Burgess - luxury superyachts

Whether you’re considering your first charter or building your fifth yacht, Burgess has the expertise you need. Learn how our global brokerage team consistently sells more yachts like yours than anyone else. Talk to our charter team about personalised luxury yacht charter experiences. If you own a yacht, find out about our full-service support and if you plan to build a series or full-custom superyacht, find out how our experts can help you turn your vision into a reality.

5 stunning private Mediterranean islands to add to your charter

Price reduction on NEW SECRET

WILLOW is for sale

Price reduction on 33.2m LEVANTINE II

Award-winning SEAFLOWER is for sale

Discover clean-tech yachting expeditions

Price reduction on INSPIRATION

Price reduction on KAMAKASA

Own a brand-new yacht in less than a year

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• Mediterranean
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Charter RUYA

Remaining summer availability in the West Mediterranean

Huge sun deck with bar, BBQ, open-air jacuzzi and gym equipment for morning workouts

Charter NORFOLK STAR

Available from July onwards in the West Mediterranean

Lovely family yacht with great deck spaces, a large sunpad on aft and forward sunloungers

• Motor yachts for sale
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Where Extraordinary Adventures Begin

The N&J Difference

Since 1949, Northrop & Johnson has remained the authority on yachting and is recognized as the leading global yacht brokerage offering 360-degree yachting services in the purchase, sale, management, construction and charter of superyachts and luxury boats over 98′ (30m). We are devoted to delivering extraordinary services and world-class experiences for our clients.

Discover luxury yachts for sale at Northrop & Johnson. From power boats to sailing yachts, explore our exclusive listings and find your perfect vessel with expert guidance from our brokers.

Your wanderlust knows no bounds as you cruise across the globe to your dream destination at the hands of an experienced crew dedicated to fulfilling your every need.

Your yacht is undoubtedly one of your most prized possessions. Your Northrop & Johnson broker will find you the right buyer at the best price possible in the shortest period of time.

Place your yacht in the right hands with the support of our superyacht management team. We provide unparalleled services for private ownership, from customized construction to financial planning to personalized itineraries.

Our crew services experts specialize in accurately placing crew members on the appropriate yachts and guiding the successful careers of tens of thousands worldwide.

Discover the Ultimate Yacht Charter

Experience the pinnacle of yachting with Northrop & Johnson, where our experts are committed to orchestrating your ultimate yacht charter adventure.

The Northrop & Johnson Difference

Honesty, integrity and extraordinary results.

From yacht sales, yacht purchase and new construction to yacht charter, charter management and crew placement, Northrop & Johnson is a full-service luxury yacht brokerage. Our expert team of sales brokers, charter brokers, charter managers, crew placement and staff are dedicated to fulfilling all of your yachting desires and demands. Northrop & Johnson has brokerage offices strategically placed in yachting hubs around the world, ensuring access wherever you cruise.

Northrop & Johnson prides itself on creating extraordinary yachting experiences by surpassing all expectations at every opportunity.

Our Sales Record

Extremely adept in finding the right buyer or yacht for a client, our impressive sales record showcases the level of expertise by our brokers and staff.

Offices From Coast to Coast

Northrop & johnson has 13 locations around the world.

From the bustling cities of the Americas to the historic waterways of Europe and the exotic ports of Asia, Northrop & Johnson stands as a truly global leader in superyacht marketing. Regardless of your location across the globe, you are guaranteed access to our unparalleled expertise and services. With strategic positions in key destinations worldwide, we are equipped and ready to assist you at any moment, in any place.

Featured Yachts for Sale

Featured yachts for charter.

Stay informed on all things yachting and luxury lifestyle with the bi-monthly Navigator newsletters.

Northrop & Johnson partners with leading yacht builders, designers, and suppliers globally. Our expert brokers facilitate seamless custom yacht construction, guiding owners through every step, from selecting the right shipyard to legal details. With established relationships in the industry, we promise a flawless process from start to finish.

From negotiating prices and contracts to coordinating surveys and sea trials, to providing support with ownership structures and legal matters, Northrop & Johnson’s brokers are skilled in all facets of yacht buying. You can expect a smooth purchase experience from start to finish, leaving you to enjoy the pleasures of stress-free yacht ownership.

Experience the world’s most captivating yachting destinations with Northrop & Johnson. From the Caribbean to the Mediterranean, Southeast Asia to Alaska’s fjords, unlock the perfect adventure aboard a luxury charter yacht.

Experience the most customizable on-water holiday available with a yacht charter. After choosing your destinations your charter broker will work with you to personally perfect your itinerary. Browse our sample itineraries to see what’s possible.

At Northrop & Johnson, we partner with the world’s leading yacht builders, manufacturers and refit facilities to offer top-of-the-line brokerage yachts for sale. Explore our index to view boats by builder.

Explore the latest updates in brokerage, new builds, charter, automotive, lifestyle, travel, and beyond. Navigator News serves as your gateway to stay informed with pertinent Northrop & Johnson updates.

Ready to Embark?

Let's Start Planning

Northrop & Johnson’s superyacht charter experts have in-depth knowledge of worldwide destinations and in-person relationships with the captains and crew of all yachts in our global fleet. Completely private, and with endless luxurious amenities, a yacht charter is the ultimate vacation. Check out our Luxury Yacht Charter Guide to get started.

Superyacht News

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© 2024 Northrop & Johnson

Search Boats For Sale

Westport custom.

£5,505,471 GBP

Listed price €6,400,000 EUR

Sunseeker Manhattan 73

£1,367,765 GBP

Listed price €1,590,000 EUR

Spirit Yachts 63

£1,595,000 GBP

Azimut 60 Flybridge

£1,161,310 GBP

Listed price €1,350,000 EUR

Greenline OceanClass 68

£1,892,506 GBP

Listed price €2,200,000 EUR

Pershing 5x

£937,651 GBP

Listed price €1,090,000 EUR

Fairline Squadron 58

£2,585,000 GBP

Featured Boats

£592,207 GBP

Listed price $750,000 USD

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£722,593 GBP

Listed price €840,000 EUR

£213,337 GBP

Listed price €248,000 EUR

£52,500 GBP

£731,195 GBP

Listed price €850,000 EUR

£445,829 GBP

Listed price 760,000 SGD

£111,830 GBP

Listed price €130,000 EUR

£1,804,256 GBP

Listed price $2,285,000 USD

Listed price $12,128 USD

£22,345 GBP

£133,444 GBP

Listed price $169,000 USD

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Top Boats by Manufacturer

• Liman 1 listings
• Jeanneau 1,780 listings
• Beneteau 1,740 listings
• Bavaria 642 listings
• Princess 582 listings
• Sunseeker 557 listings
• Lagoon 495 listings
• Sea Ray 466 listings
• Fairline 444 listings
• Azimut 405 listings
• Prestige 371 listings
• Dufour 345 listings
• Sealine 339 listings
• Bayliner 329 listings
• Quicksilver 300 listings
• Cranchi 280 listings
• Commercial Boats 219 listings
• Fountaine Pajot 218 listings
• Hanse 210 listings
• Highfield 192 listings
• Ferretti Yachts 181 listings
• Riva 155 listings
• Nimbus 153 listings
• Axopar 148 listings

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Yacht marketing: the 10 most important features of a well-built yacht website

Home > Digital Marketing > Yacht marketing: the 10 most important features of a well-built yacht website

Posted by David Breviglieri , 13 Aug 2021

When it comes to creating a successful yachting website, knowledge is power. And with more and more people embracing a distinctly digital personal and professional lifestyle, there has never been a more critical time to nurture an excellent digital presence to enhance your yacht marketing efforts. In the world of yachting, this is perhaps even more prevalent. With the challenges now presented with face-to-face meetings and in-person yacht visits, an engaging yachting website must convey everything from the uniqueness of a new yacht project to the USPs of the company in as easy, attractive, and intuitive format as possible.

Though there are more than 150 different functionalities incorporated by the top yachting websites in 2021, here, Relevance Yacht takes a look at some of the most valuable yachting website functions.

Yacht marketing : Top 10 features of the best yacht websites 

1 – seo.

Search Engine Optimisation or SEO is perhaps the most important element of any yacht brokerage and charter website. Without an optimised website, the yacht brokerage or charter company cannot be found on search engines, meaning even the most comprehensive yacht marketing campaigns will fail to engage their target audience. A comprehensive SEO strategy with expert implementation leads to higher Google rankings, increased website visibility and, ultimately, more potential clients on your page.  

One of the best examples of a search engine optimised website is Fraser . Relevance has been working with Fraser for over a decade, offering ongoing SEO strategy, content development, and digital yacht marketing. The website’s advanced SEO hierarchy enables the site to rank highly for numerous keywords related to yachting. This has helped Fraser to establish itself as a global leader for yacht sales and charter, and the site is now one of the most visible yacht websites on Google. 

2 – A smart homepage

The homepage is often the first point of call for website visitors. Visitors to yachting websites should not have to work to find the information or content they need, so easy navigation features that are both intuitive and clean are essential. For example, a scrolling screen or scrolling sidebar function allows the visitor to easily search the page, while a bold and visible menu at the top of each page means that the entire website is easily navigable. Other homepage functions used by the most successful yachting websites include full-size background images, high-quality photo carousels or sliders, featured content sections and visible social media links, and clean and consistent yacht branding. 

One of the best examples of a smart home page designed by the team at Relevance is Verpeka Dolling . For the boutique yacht sales and charter company, we created a brand new homepage featuring several content blocks, carousels and an animated logo, where brand colours perfectly complement each other. 

3 – An effortless search functionality

When buying and selling yachts or looking for a luxury yacht for charter, undoubtedly, the most important feature is a fully integrated search function. When it comes to the top yacht brokerage and superyacht charter websites, all search functions include the ability to filter between motor and sail yachts, as well as length, price, number of guests accommodated on board, destination and yacht name. The easier it is for the visitor to reach the information that appeals to them, the higher the chance of converting that visitor into a sale.

For the luxury yacht brokerage firm Morley Yachts , Relevance created a next-level yacht portfolio feature that allows visitors to search and filter with optimum ease and accuracy. The custom-built WordPress platform hosts more than 200 yachts for sale and charter, ensuring excellent visibility. 

4 – Comprehensive yacht profiles 

Comprehensive yacht profiles, both for sales and charters, are a top feature of the best yachting websites. An integrated enquiry button drives conversion rates and is a feature found on all top yachting websites. Though a function not currently found on many yacht platforms, the inclusion of comprehensive information such as deck plans goes one step further in providing the complete image of the yacht, ensuring robust yacht marketing. Including a direct download link to the PDF brochure of the vessel takes it to the next level. Video content is a fantastic bonus to get the feel of the yacht while including a ‘save comparison’ functionality is a useful feature to keep visitors engaged and offer a personalised touch to their experience.

For the Monaco yacht broker Worth Avenue Yachts , our team’s expert optimisation of yacht listing pages resulted in the visibility of the luxury brokers website progressing more rapidly than any other luxury yacht broker website in the past two years.

5 – A dedicated news section

The addition of news and media sections are another top feature of the most successful superyacht platforms and will further enhance a yacht brokerage’s superyacht marketing efforts. Alongside presenting the company news index in clear categories, single news posts should include the ability to easily share the article to social media channels and have breadcrumbs to get back to the main news index quickly. Some of the best luxury yacht website news sections also include extra features to attract visitors to additional content on the website, including category tags, relevant or recommended news and a company contact link. Almost none of the top yachting websites include a comments section.

TJB Super Yachts is one of Relevance’s latest luxury yacht websites projects. We managed the design, build, SEO strategy, and content, delivering a fully optimised website that showcases this luxury boutique yacht brokerage’s unique selling points. The website boasts a superb news section that showcases industry insights, yachting stories, and luxury superyacht news. In addition, the social media buttons at the top of each article enable readers to share articles across multiple platforms quickly. 

6 – Custom luxury destination content

Destination content is a fantastic feature of yacht charter and brokerage sites, providing inspirational information that inspires, motivates and keeps the visitor engaged with your website for longer. All of the top luxury yacht websites break yachting destination content down by region, with some also delving into country-specific information. Google Maps or custom-designed interactive maps are a useful function, as well as sample itineraries with relevant yachts clearly linked to the destination.    

One of the best examples of custom luxury destination content can be found on the newly launched TJB Super Yachts . The website includes an interactive itinerary builder and downloadable PDF, which we believe is a first in the industry. 

7 – Mobile-friendly design

The easier it is for the visitor to reach the information that appeals to them – no matter where they are in the world – the higher the chance of converting that visitor into a sale. With mobile devices being used for more and more aspects of busy lives, a mobile-friendly website function is a key to expanding accessibility, visibility, and ease of use for visitors. 

We made sure that the entire Fraser website is mobile responsive while being custom-built to Fraser’s precise requirements. Its exquisite mobile-friendly design ensures it is just as easy to navigate on a desktop as it is on a smartphone.

8 – An events section

The addition of a yachting events section not only enables visitors to easily learn where and when they can arrange a meeting or yacht viewing with your company but is also a great tool for SEO. Some of the best luxury yacht website events sections also include extra features to attract visitors to additional content on the website, including category tags, relevant or recommended news, and a company contact link. 

Worth Avenue Yachts ’ dedicated events section stands head and shoulders above many other luxury yacht websites, featuring details on yacht shows and industry events. It can also easily be reached directly from the homepage, including menu listings that feature some of the most prominent annual yacht events. Relevance completed a full upgrade on the luxury yacht brokers site, enabling it to work with the latest PHP versions, speed up existing feeds, and adding extra functionality, including a yacht listing page and sidebar menu. 

9 – Easy to find Contact Us page

In addition to contact functions on each page of the website, a dedicated Contact Us page is an essential feature of luxury yacht platforms. The Contact Us page should be clearly visible in the main menu of the website for instant visibility. On the page itself, a great contact section will include an interactive map specifying global offices as well as a great team presentation with professional yacht broker profile photos and contact details.

Morley Yachts ’ website boasts all the great features of a great Contact Us page. It’s easy to navigate directly from the homepage, has an interactive map, clear contact details, including yacht broker profile photos and direct contact details. The languages each yacht broker speaks are also clearly indicated. 

10 – Intuitive navigability 

Visitors to yachting websites should not have to work to find the information or content that they need, so easy navigation features that are both intuitive and clean are essential. A fresh design that utilises hi-resolution photography, clean copy, featured content sections and clear menus are all key features of the most navigable yachting websites. 

Mortola Yacht & Ship Brokers contacted the Relevance team to upgrade their luxury yacht website to a modern, responsive, and especially easy to navigate platform. Our team worked closely with the client to develop a future-proof site that is both easy to use and sophisticated. In addition to intuitive navigation, we brought in various APIs of yachts with intelligent SEO and utilised knowledgeable yacht writers to create the content in both English and Italian.

Relevance Yacht is a dedicated luxury yacht marketing agency that has helped develop the online presence of some of the world’s leading yacht brokerages, helping them reach High-Net-Worth and Ultra-High-Net-Worth audiences. If you need help creating a cutting-edge website or a 360 digital yacht marketing strategy, contact our digital marketing experts today.

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