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How Four NFT Novices Created a Billion-Dollar Ecosystem of Cartoon Apes

By Samantha Hissong

Samantha Hissong

J ust last year, the four thirtysomethings behind Bored Ape Yacht Club — a collection of 10,000 NFTs, which house cartoon primates and unlock the virtual world they live in — were living modest lifestyles and working day jobs as they fiddled with creative projects on the side. Now, they’re multimillionaires who made it big off edgy, haphazardly constructed art pieces that also act as membership cards to a decentralized community of madcaps. What’s more punk rock than that?

The phenomenal nature of it all has to do with the recent appearance, all over the internet, of images of grungy apes with unimpressed expressions on their faces and human clothes on their sometimes-multicolored, sometimes-metal bodies. Most of the apes look like characters one might see in a comic about hipsters in Williamsburg — some are smoking and some have pizza hanging from their lips, while others don leather jackets, beanies, and grills. The core-team Apes describe the graffiti-covered bathroom of the club itself — which looks like a sticky Tiki bar — in a way that echoes that project’s broader mission: “Think of it as a collaborative art experiment for the cryptosphere.” As for the pixel-ish walls around the virtual toilet, that’s really just “a members-only canvas for the discerning minds of crypto Twitter,” according to a blurb on the website, which recognizes that it’s probably “going to be full of dicks.”

(Full-disclosure: Rolling Stone just announced a partnership with the Apes and is creating a collectible zine — similar to what the magazine did with Billie Eilish — and NFTs.)

“I always go balls to the wall,” founding Ape Gordon Goner tells Rolling Stone over Zoom. Everything about Goner, who could pass for a weathered 30 or a young 40, screams “frontman,” from his neck tattoo to his sturdy physique to the dark circles under his eyes and his brazen attitude. He’s a risk taker: Back during his gambling-problem days, he admits he’d “kill it at the tables” and then lose it all at the slot machines on the way to the car. He’s also the only one in the group that wasn’t working a normal nine-to-five before the sudden tsunami of their current successes — and that’s because he’s never had a “real job. Not bad for a high school dropout,” he says through a smirk. Although Goner and his comrades’ aesthetic and rapport mirror that of a musical act freshly thrust into stardom, they’re actually the creators of Yuga Labs, a Web3 company. 

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Goner and his partners in creative crime — Gargamel, No Sass, and Emperor Tomato Ketchup — were inspired by the communities of crypto lovers that have blossomed on platforms like Twitter in recent years. Clearly, people with this once-niche interest craved a destination to gather, discuss blockchain-related developments, and hurl the most inside of inside jokes. Why not, they thought, give NFT collectors their own official home? And Bored Ape Yacht Club was born.

This summer, 101 of Yuga Labs’ Bored Ape Yacht Club tokens, which were first minted in early May, resold for $24.4 million in an auction hosted by the fine-art house Sotheby’s. Competitor Christie’s followed shortly thereafter, auctioning off an art collectors’ haul of modern-day artifacts — which included four apes — for $12 million. Around the same time, one collector bought a single token directly from OpenSea — kind of like eBay for NFTs — for $2.65 million. A few weeks later, another Sotheby’s sale set a new auction record for the most-valuable single Bored Ape ever sold: Ape number 8,817 went for $3.4 million. At press time, tokens related to the Bored Ape Yacht Club ecosystem — this includes the traditional apes, but also things called “mutant” apes and the apes’ pets — had generated around $1 billion. “My name’s not even Gordon,” says Goner, who, like the rest of Yuga Labs’ inner circle, chooses to hide his true identity behind a quirky pseudonym. “Gordon Goner just sounded like Joey Ramone. And that made it sound like I was in a band called the Goners. I thought that was fucking cool. But when we first started, I kept asking, ‘Are we the Beastie Boys of NFTs?’ Because, right after our initial success it felt like the Beastie Boys going on tour with Madonna: Everyone was like, ‘Who the fuck are these kids?’ ” (Funnily enough, Madonna’s longtime manager, Guy Oseary, signed on to rep the foursome about a month after Goner made this comment to Rolling Stone .) He’s referring to the commotion that immediately followed the first few days of Bored Ape Yacht Club’s existence, when sales were dismal. “Things were moving so slowly in that weeklong presale,” recalls Goner’s more soft-spoken colleague, Emperor Tomato Ketchup. “I think we made something between $30,000 and $60,000 total in sales. And then, overnight, it exploded. All of us were like, ‘Oh fuck, this is real now.’ ” The 10,000 tokens — each originally priced at 0.08 Ethereum (ETH), around $300 — had sold out. While the crypto community may have been asking who they were, the general public started wondering what all the fuss was about. Even Golden State Warriors player Stephen Curry started using his ape as his Twitter profile picture, for all of his 15.5 million followers to behold. 

Bored Ape art isn’t as valuable as it is because it’s visually pleasing, even though it is. It’s valuable because it also serves as a digital identity — for which its owner receives commercial usage rights, meaning they can sell any sort of spinoff product based on the art. The tokens, meanwhile, act like ID cards that give the owners access to an online Soho House of sorts — just a nerdier, more buck-wild one. Noah Davis, who heads up Christie’s online sales department for digital art, says that it’s the “perennial freebies and perks” that solidify the Bored Ape Yacht Club as “one of the most rewarding and coveted memberships.” “In the eyes of most — if not almost all of the art community — BAYC is completely misunderstood,” he says. However, within other tribes of pop culture, he continues, hugely prominent figures cherish the idea of having a global hub for some of the most “like-minded, tech-savvy, and forward-thinking individuals on the planet.” Gargamel is “a name I ridiculously gave myself based off the fact that my fiancée had never seen The Smurfs when we were launching this,” says Goner’s right-hand man, who looks kind of like a cross between the character he named himself after and an indie-music-listening liberal-arts school alum. He’s flabbergasted at the unexpected permanence of it all. “Now, I meet with CEOs of billion-dollar companies, and I’m like, ‘Hi, I’m Gargamel. What is it that you would like to speak to me about?’ ” 

The gang bursts out in laughter.

In conversing, Gargamel and Goner, whose relationship is the connective tissue that brought the others in, are mostly playful — but they do bicker, similar to how a frontman and lead guitarist might butt heads in learning to share the spotlight. They first met in their early twenties at a dive bar, in Miami, where they were both born and raised, and immediately started arguing about books. “He doesn’t like David Foster Wallace because he’s wrong about things,” Goner interjects, cheekily, as Gargamel attempts to tell their story. “He hasn’t even read Infinite Jest . He criticizes him, and yet he’s never read the book! He’s like, ‘Oh, it’s pretentious MFA garbage.’ No, it’s not.” Gargamel then points out that he has read other books by Wallace, while No Sass, who still hasn’t chimed in, flashes a half-smile that suggests they’ve been down this road more than once before. “I think, on the whole, he was the worst thing to happen to fucking MFA programs, given all the things people were churning out,” says Gargamel. They eventually decide to agree that Wallace, like J.D. Salinger, isn’t always interpreted correctly or taught well, and we move on — only after Goner points out the tattoos he got for Kurt Vonnegut and Charles Bukowski “at like 17,” but before diving too deep into postmodernist concepts. Goner and Gargamel’s relationship speaks to how the group operates as a whole, according to No Sass, whose name is self-explanatory. “There’s always a yin and yang going on,” he says. Throughout the call, No Sass continues to make sense of things and keep the others in check in an unwavering manner, positioning him as the backbone of the group — or our metaphorical drummer. “It’s like, I’ll come up with the idea that wins us the game,” Goner says, referencing his casino-traversing past. “And his job is to make sure we make it to the car park.” No Sass’ rhythm-section counterpart is clearly Tomato, the pseudo-band’s secret weapon who’s loaded with talent and harder to read. (He picked his name while staring at an album of the same name by English-French band Stereolab.) The project’s name, Bored Ape Yacht Club, represents a club for people who got rich quick by “aping in” — crypto slang for investing big in something unsure — and, thusly, are too bored to do anything but create memes and debate about analytics. The “yacht” part is coated in satire, given that the digital clubhouse the apes congregate in was designed to look like a dive bar in the swampy Everglades. 

Gargamel, whose college roommate started mining Bitcoin back in 2010, got Goner into crypto in 2017, when the latter was bedridden with an undisclosed illness, bored, and on his phone. “I knew he had a risk-friendly profile,” Gargamel says. “I said, ‘I’m throwing some money into some stupid shit here. You wanna get in this with me?’ He immediately took to it so hard, and we rode that euphoric wave of 2017 crypto up — and then cried all the way down the other side of the roller coaster.” At the start of 2021, they looked at modern relics like CryptoPunks and Hashmasks, which have both become a sort of cultural currency, and they looked at “crypto Twitter,” and wondered what would happen if they combined the collectible-art component with community membership via gamification. The idea was golden but they weren’t technologically savvy enough to know how to build the back end. So, Gargamel called up No Sass and Tomato, who both studied computer science at the same university he had attended for grad school. “I had no idea what was involved in the code for this,” Gargamel admits. “I read something that said something about Javascript, so I called them and said, ‘Do you guys know anything about Javascript?’ And that couldn’t be further from what you’re supposed to know.” While they were tech-savvy, No Sass and Tomato were not crypto-savvy. They both wrote their first lines of solidity code — a language for smart contracts — in February of this year. “I was like, ‘Just learn it! It’s going to be great. Let’s go,’ ” recalls Gargamel. “From a technical perspective, some of the stuff that we’ve built out has had relatively janky workflows, which people then seize upon, asking us how we did it,” says Tomato. “It’s actually stake-and-wire or whatever, but nobody else has done it.” A lot of “stress and fear” went into the first drop, according to No Sass: “We were constantly on the phone going, ‘Oh, shit, is this OK? Is it going to explode?’ ” He shakes his head. “I wish we still had simple NFT drops. We can pump those out superfast now.” “Every single thing we do scares the shit out of me,” adds Tomato.

They started out with unsharpened goals of capitalizing on a very clear trend. But a fter one particularly enervating night of incessant spitballing, Goner realized that all he really wanted was something to do and for like-minded people to talk to in an immersive, fantastical world. Virtual art was enticing, but it needed to do something too. “We’d see these NFT collections that didn’t have any utility,” Goner says. “That didn’t make any sense to me at the time, because you can cryptographically verify who owns these things. Why wouldn’t you offer some sort of utility?”

Gargamel told him the next day he loved the clubhouse idea so much that he’d want to do it even if it was a failure. They realized they just craved “a hilarious story to tell 10 years later,” Gargamel says. “I figured we’d say, ‘Yeah, we spent 40 grand and six months making a club for apes, but it didn’t go anywhere.’ And that’s how we actually started having fun in the process.” Goner chimes in: “Because at least we could say, ‘This is how we spent our summer. How ridiculous is that? We made the Bored Ape Yacht Club, and it was a total disaster.’ ”  Gargamel interjects to remind everyone that Tomato ended up reacting to their springtime victory by buying a Volvo, the memory of which incites another surge of laughter. They haven’t indulged in too many lavish purchases since then, but they all ordered Pelotons, Tomato bought a second Volvo, and they all paid their moms back for supporting them in becoming modern-day mad scientists. “I’ll never forget the night that we sold out,” says No Sass. “It was like two or three in the morning, and I hear my phone ring. I see that it’s Tomato and think something has gone terribly wrong. I pick up the phone and he’s like, ‘Dude, you need to wake up right now. We just made a million dollars.’ ” Nansen, a company that tracks blockchain analytics, reported that for one night Bored Ape Yacht Club had the most-used smart contract on Ethereum. “That’s absurd,” says Gargamel. “Uniswap [a popular network of decentralized finance apps] does billions and billions of transactions. But for that one night, we took over the world.” At press time, the foursome — let’s just go ahead and call them the Goners — had personally generated about $22 million from the secondary market alone. “Every time I talk to my parents about how this has blown up, they literally do not know what to say,” adds Tomato, whose mom started crying when he first explained what had happened.

Since its opening, the group has created pets for the apes via the Bored Ape Kennel Club, as well as the Mutant Ape Yacht Club. The latter was launched to expand the community to interested individuals who weren’t brave enough to “ape in” at the beginning: Yuga Labs unleashed 10,000 festering, bubbling, and/or oozing apes — complete with missing limbs and weird growths — via a surprise Dutch auction, which was used to deter bots from snatching up inventory by starting at a maximum price and working its way down. With a starting price of 3 ETH — or about $11,000 — this move opened up the playing field for about an hour, which is how long it took for the mutants to sell out. (The team also randomly airdropped 10,000 “serums,” which now pop up on OpenSea for tens of thousands of dollars, for pre-existing Apes to “drink” and thusly create zombified clones.) When they sold 500 tangible hats to ape-holders in June, the guys spent days packaging products in Gargamel’s mom’s backyard in Florida. “Immediately, some of them sold for thousands of dollars,” Gargamel exclaims. “It was a $25 hat. We were like, ‘Holy shit, we can be a Web3 streetwear brand. What does that even look like?’ ”

But the team is still searching for ways to create more value by building even more doors that the tokens can unlock. They recently surprised collectors with a treasure hunt; the winner received 5 ETH — worth more than $16,000 at press time — and another ape. And on Oct. 1, they announced the first annual Ape Fest, which runs from Oct. 31 through Nov. 6 and includse an in-person gallery party, yacht party, warehouse party, merch pop-up, and charity dinner in New York. Goner tells Rolling Stone that they’re currently discussing partnership ideas with multiple musical acts, but he refuses to reveal additional details in fear of jinxing things. Further down the line, the Goners see a future of interoperability, so that collectors can upload their apes into various corners of the metaverse: Hypothetically, an ape could appear inside a popular video game like Fortnite , and the user could dress it in digital versions of Bored Ape Yacht Club merch. “We want to encourage that as much as possible,” says Gargamel. “We’re making three-dimensional models of everybody’s ape now. But, y’know, making 10,000 perfect models takes a little bit of time.” At the start of the year, the guys had no idea their potentially disastrous idea would become a full-time job. They were working 14 hours a day to get the project up and running, and after the big drop, they decided to up that to 16 hours a day. “None of us have really slept in almost seven months now,” says Goner. “We’re teetering on burnout.” To avoid that, Yuga Labs has already put a slew of artists on staff and hired social media managers and Discord community managers, as well as a CFO. “We want to be a Web3 lifestyle company,” says Goner, who emphasizes that they’re still growing. “I’m a metaverse maximalist at this point. I think that Ready Player One experience is really on the cusp of happening in this world.” If Bored Ape Yacht Club is essentially this band of brothers’ debut album, there’s really no telling what their greatest hits will look like.

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Bored Ape Yacht Club NFTs Explained

This collection of 10,000 cartoon apes has become the poster child of NFTs. Right now, the cheapest you can buy one for is $150,000.

Bored Ape Yacht Club NFTs cost $190 at launch last April. Now they go for over $400,000.

NFTs have been around for five years, but the nonfungible token boom only truly began in 2021. It coincided almost perfectly with the launch of Bored Ape Yacht Club, a collection of 10,000 cartoon ape NFTs that's come to embody the whole industry. BAYC has over the past year become a bellwether for NFTs, just like bitcoin is for the crypto market at large. 

When NFTs were at their hottest, in April , the entry price for Bored Ape Yacht Club NFTs was $400,000. Following the crypto crash, caused by the Federal Reserve's hiking of inflation rates to tackle inflation , that's fallen closer to $150,000. Far from the all-time-high, but insane considering these NFTs sold for about $200 apiece last April. 

You've probably seen a BAYC, even if you didn't realize you were looking at one.

Bored Ape owners currently using their NFT as a Twiter profile picture include Timbaland (1.6 million followers), Eminem (22.6 million followers) and footballer Neyman Jr. (55 million followers). Jimmy Fallon and Paris Hilton are also BAYC holders, discussing their Apes in a (cringey) Tonight Show segment . Justin Bieber made headlines with his purchase of a $1.29 million Bored Ape Yacht Club NFT in February. 

In June, Eminem and Snoop Dogg released a video clip in which the rappers are depicted by their respective Bored Apes . 

Name my ape! Drop your suggestions below 👇 @BoredApeYC #BAYC #BoredApeYachtClub #NFTs pic.twitter.com/pwFynGy9QJ — jimmy fallon (@jimmyfallon) November 17, 2021

BREAKING: @Eminem just bought BAYC #9055 for 123.45 ETH ($461,868.42) WELCOME to the BAYC 🤗 pic.twitter.com/UvQFntDa8Q — m0rgan.ethᵍᵐ 💎🙆🏼‍♀️🆘 (@Helloimmorgan) December 31, 2021

Yuga Labs, the company behind the NFT collection, has already expanded the ecosystem to include a cryptocurrency (Ape Coin). More importantly, it's developing a "metaverse" MMORPG game called "Otherside." People holding Bored Ape NFTs are betting that the brand will completely break through and go mainstream. Already it's collaborated with brands like Adidas and Gucci, and last year a Bored Ape  graced the cover of Rolling Stone magazine . 

Like everything else to do with NFTs, the Bored Ape Yacht Club is contentious. Apes inspire jealousy among those who own and trade NFT art but confusion and suspicion among people who don't. Their value is instrinsically tied to ether, the second biggest cryptocurrency. That means NFTs like BAYC are likely to lose their lustre if crypto collapses -- something critics have prophesized for years. 

Here's what you need to know about the collection.

10 of the 10,000 Bored Ape Yacht Club NFTs. Each has different attributes, some rarer than others, that makes them unique. 

Wait, what are NFTs again?

NFT is short for nonfungible token. These are tokens verify ownership on the blockchain. In essence, an NFT is like a certificate of authenticity for a fancy watch or the deed to a house. It certifies that the digital asset -- in this case a cartoon picture of an ape -- is legitimate, and denotes who the owner is.

The most ubiquitous criticism of NFTs is that they're useless because pictures can simply be right-clicked and saved for free. The point of NFT technology is that it makes public who the owner of an asset is. The idea is that anyone can buy a Mona Lisa print for a few bucks, but only one person or institution can own the original. Everyone in the world can save a BAYC jpeg on their computer, but only one person can own the NFT. 

Whether that makes NFTs valuable is a judgement call. Some people think they'll revolutionize the internet, at last allowing digital goods to be bought and sold like real-world, physical products. Others think they're an environmentally-costly ponzi scheme. 

Why are there 10,000 Bored Apes?

Broadly speaking, there are two types of NFT art. First, you have one-off visuals that are sold as non-fungible tokens, just like paintings in real life. Think the  Beeple NFTs that were sold at Christie's for as high as $69 million. Second, you have NFT collections like the Bored Ape Yacht Club, which are mostly designed to be used as profile pictures on social media. The latter have become the dominant style, where most of the money is spent. 

Pioneered by CryptoPunks in 2017, NFT collections are a little like Pokemon cards. You have a set amount -- usually between 5,000 and 10,000 -- which all have the same template, but each has different attributes that make them unique. In the case of BAYC, there are 10,000 apes, each with varying fur types, facial expressions, clothing, accessories and more. Each attribute has a rarity component, which makes some much more valuable than others. 

These properties are displayed on OpenSea, the main platform where NFTs are traded. On any given NFT's page, its properties will be listed as well as the percentage of NFTs in the collection that share the property. Usually, anything under 1% is considered rare. For instance out of 10,000 apes only 46 have solid gold fur, making these particularly valuable.

Each NFT has traits which are ranked by rarity, making some more valuable than others. 

As noted, the "floor price" for the project -- what you'll pay for an ape with common traits -- is currently about $150,000 (85 ether). Apes with the golden fur trait are rare, and so sell for much more. One sold in January for $1.3 million . Another  with gold fur and laser eyes , two sub-1% traits, went for $3 million.

BAYC is the biggest NFT project of this kind, recently eclipsing CryptoPunks , which is credited as the first "pfp" (profile picture) collections. Other notable sets include CyberKongz, Doodles and Cool Cats .

What makes Bored Ape Yacht Club valuable?

This is a complicated question. The short answer is that they're status symbols , and like all status symbols their value comes from perception and branding rather than utility. Just like a CEO may try to communicate business acumen with a Rolex or a luxury suit, people who trade NFTs display their success with a Bored Ape Yacht Club NFT. Their argument is that NFTs are better status symbols than real-world items, since when used as profile pictures they can be seen by millions of people on Twitter and Instagram.

Let's start at the beginning. Bored Ape Yacht Club was launched last April. It took 12 hours for all 10,000 to sell out at a price of $190 (0.08 ether). The price of Bored Ape NFTs rose steadily until July, when they spiked dramatically and the collection became a blue-chip set.

What makes an NFT collection successful is highly subjective. Broadly, it's a mix of four things: Influencer or celebrity involvement, mainstream potential, utility for members and community appeal.

The first and second are obvious. When famous people own an NFT, it makes others want to own one too. When celebrities like Jimmy Fallon and Justin Bieber bought into Bored Ape, it caused a run in sales and hype -- and hype is what the NFT market is all about. People buying into BAYC today, at a steep price of over $150,000, are likely to believe that the brand could one day adorn more than celebrity social media accounts: Netflix shows, popular games and Hollywood movies are the goal. 

Thirdly, utility. Most NFT projects claim to offer a utility of some sort, which means it does something other than act as a profile picture. That can be access to play-to-earn games or the option to stake an NFT in exchange for an associated cryptocurrency. 

Bored Ape Yacht Club has done a few things to keep owners interested. First, it created the Bored Ape Kennel Club , offering owners the opportunity to "adopt" a dog NFT with traits that mimic those of the Bored Apes. Another freebie came in August of 2021: Digital vials of mutant serum. Owners could mix their Bored Ape with the serum to create a Mutant Ape Yacht Club NFT (see below). 

The advent of this second collection last August is when the Bored Ape brand really popped. Seen as doing innovative things with NFT technology, and coinciding with a huge amount of money entering the space that month, Bored Ape Yacht Club started to be seen as the premiere NFT brand. 

Both Kennel Club and Mutant Ape NFTs now sell for a lot. The Mutant Ape Yacht Club collection entry point is about $30,000, while Bored Ape Kennel Clubs are selling for about half that. (Remember, these were free to BAYC holders.)

A Bored Ape and its Mutant Ape counterpart. 

Last but not least is the community that's built around a collection. NFTs double as membership cards to holder groups. The more valuable people find belonging to that community, the less they'll want to sell their NFT. Bored Ape Yacht Club has organized meetups in New York and California, and there have been Bored Ape get-togethers in Hong Kong and the UK, too. This past June, BAYC holders were treated to "Ape Fest", a festival that included performances from Eminem, Snoop Dogg, LCD Soundsystem and Amy Schumer.

But "community value" also extends to financial self interest. The higher the floor price on a collection, the more crypto-rich traders you can expect to be holders. These savvy investors trade information within locked Discord groups, providing valuable (sometimes insanely valuable) tips to one another. Sell your NFT and you'll no longer be privvy to such tips. 

Eminem is the latest celebrity to flaunt a Bored Ape Yacht Club NFT as a social media profile picture.

Who's behind the Bored Ape Yacht Club?

The Bored Ape Yacht Club was developed by Yuga Labs. At the time, Yuga Labs consisted of four people, all of whom went by pseudonyms. There's Gordon Goner and Gargamel, who are the two co-founders, and two friends who helped on the development side, No Sass and Emperor Tomato Ketchup.

Got doxxed against my will. Oh well. Web2 me vs. Web3 me pic.twitter.com/uLkpsJ5LvN — GordonGoner.eth (@GordonGoner) February 5, 2022

Got doxed so why not. Web2 me vs Web3 me. pic.twitter.com/jfmzo5NtrH — Garga.eth (@CryptoGarga) February 5, 2022

Seems like the cat is out of the bag anyway, so... Hi, I'm Kerem 👋🍅 web2 me vs. web3 me pic.twitter.com/v7i4JDCTlc — EmperorTomatoKetchup (@TomatoBAYC) February 8, 2022

Welp, here we go... Hey, I'm Zeshan. Nice to meet y'all (: Web2 me vs. Web3 me pic.twitter.com/0AnqurQ1el — Sass (@SassBAYC) February 8, 2022

All four went exclusively by their pseudonyms until February, when BuzzFeed reported the identities of Gordon Goner and Gargamel. Gargamel is Greg Solano, a writer and book critic, and Gordon Goner is 35-year-old Wylie Aronow. Both went on to post pictures of themselves on Twitter alongside their Bored Apes. Following that, Emperor Tomato Ketchup and Sass both "doxxed" themselves -- that is, revealed their identity -- by doing the same. 

The actual art was created by freelance artist Seneca , who's not part of Yuga Labs. 

What's next?

Yuga Labs has big plans for its Bored Ape Yacht Club brand, plans that are both on- and offchain. (That is, both on the blockchain and in the real world.)

Start with more blockchain stuff. In March, Yuga Labs released Ape Coin, its own cryptocurrency. All Bored Ape holders were airdropped just over 10,000 Ape Coins at launch, worth around $100,000 at the time (now about $70,000). Ape Coin will be the primary currency in Otherside, the metaverse Yuga Labs is building .

Metaverses are big, virtual spaces shared by hundreds or thousands of people at a time. They've existed for a long time, think Second Life or even Fortnite. Blockchain-integrated metaverses are different only in the sense that the land, building and items within the world are owned by users as NFTs. Yuga Labs has already sold land for the metaverse, making over $300 million in just a few hours of sales .

Out in the physical world, the Bored Apes are integrating themselves into fashion. Adidas launched its first NFT project, Into The Metaverse, in collaboration with several NFT brands, Bored Ape Yacht Club chief among them. Collaborations between Adidas and BAYC on both virtual and physical clothing are coming soon. 

Adidas is also a member of the Bored Ape Yacht Club. 

The Bored Ape Yacht Club brand has popped up in other industries too. Literally in the case of food: A pop-up restaurant in Los Angeles was recently turned into a permanent burger spot. In January, a mobile game, Apes vs. Mutants , launched on both the App Store and Google's Play Store. (Reviews have been unkind.) Another mobile game is in production , scheduled for Q2. Bored Ape figurines by Super Plastic are on the way too.

More unusual, though, is what people are doing with their apes. Owning a Bored Ape NFT gives you full commercial rights to it, and holders are taking advantage of that in some creative ways. One Bored Ape owner set up a Twitter account for his ape where he created a backstory, turning him into Jenkins, a valet that works for the Yacht Club. Jenkins is now signed to a real-world agency, and has a biography written by New York Times bestseller Neil Strauss . Universal Music Group has invested by  signing a band consisting of three Bored Apes and one Mutant Ape . 

You might think NFTs are silly -- and terrible for the environment -- but don't expect the Bored Apes to disappear anytime soon.

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Unraveling the Bored Ape Yacht Club (BAYC): The Exclusive Ethereum NFT Phenomenon

Table of contents

1- understanding the bored ape yacht club phenomenon, 2- the genesis of bored ape yacht club: a brief history, 4- the value proposition of bored ape yacht club nfts, 5- celebrity endorsements and their influence on bayc’s popularity, 6- beyond the cryptocurrency hype: why bored ape yacht club is more than just an nft collection, 8- a step-by-step guide on how to buy bored ape tokens, 9- the future outlook of bored ape yacht club: what to expect, 10- key takeaways: the impact of bored ape yacht club on the nft landscape.

Dive into the unique world of blockchain and non-fungible tokens (NFTs) as we explore one of the most influential and exclusive NFT projects, the Bored Ape Yacht Club (BAYC). Built on the Ethereum blockchain, this article uncovers the ins and outs of BAYC, its value, and why it has taken both the art and crypto market by storm.

The Bored Ape Yacht Club (BAYC) is one of the most popular and influential “non-fungible token” (NFT) projects in the cryptocurrency and blockchain space. Launched in April 2021 at the height of the NFT mania, BAYC has captured the fascination of collectors, investors, celebrities and crypto enthusiasts alike. But what exactly is behind this unique Ethereum-based NFT collection and what makes it stand out?

In simple terms, the Bored Ape Yacht Club is a collection of 10,000 unique digital collectible artworks called “Bored Apes”. Each Bored Ape is a distinct NFT on the Ethereum blockchain, with different attributes and properties that set it apart. Ownership of a Bored Ape NFT provides admission to an exclusive online club for holders, with various perks and benefits.

Beyond just the art, there is a mystique around being part of this elite club, which has fueled the popularity of BAYC. The project represents more than just JPG images – it is seen as an identity, a digital flex, and for some, even a status symbol. With celebrity endorsements, intriguing roadmaps, and major partnerships, BAYC has cemented itself as a cultural phenomenon at the intersection of art, crypto, and wealth.

But how did it all start and what exactly makes this NFT collection so special? Let’s dive deeper into the origins, unique traits, value factors, and the larger impact of the Bored Ape Yacht Club craze.

The Bored Ape Yacht Club was launched in April 2021 by four friends based in New York – Gargamel, Gordon Goner, Emperor Tomato Ketchup, and No Sass. The founders set up an LLC called Yuga Labs to officially register the project.

Yuga Labs promoted the Bored Ape NFT collection through social media hype and influencer marketing in the NFT community. The price for minting a Bored Ape at launch was 0.08 ETH (around $190 at the time).

Initially, sales were sluggish as buyers were still warming up to the idea of paying for algorithmically generated cartoon JPEGs of apes. But momentum picked up as early adopters helped spread the word, and the entire collection was sold out within 12 hours. By the end of the first month, the floor price of Bored Apes had shot up to around 3 ETH.

As BAYC gained traction, Yuga Labs expanded the franchise with added benefits like exclusive merchandise for owners, as well as launching additional NFT collections like the Mutant Apes and Bored Ape Kennel Club. Celebrity endorsements from the likes of Eminem, Snoop Dog and Jimmy Fallon gave it even more credibility.

Today, Bored Ape Yacht Club is one of the most sought-after NFT projects with a total valuation crossing $1 billion. The floor price of Bored Apes currently hovers around 80 ETH ($100,000), a mind-boggling increase from its modest launch price. Let’s look at what makes this project stand out.

3- Unique Aspects That Make Bored Ape Yacht Club Stand Out

So what exactly gives BAYC its vaunted status and desirability in the NFT space? Several key traits set this collection apart:

• Limited Supply and Scarcity: With only 10,000 Apes in existence, BAYC combines digital scarcity with exclusivity. This drives up demand among collectors seeking limited edition NFT art.
• Randomly Generated Traits: Each Bored Ape has a unique combination of traits mapped to different levels of rarity. This includes fur, clothes, expressions, and more. Some traits like golden fur or laser eyes are ultra-rare.
• Membership and Community: Owning a Bored Ape provides access to the BAYC club full of events, benefits, and an exclusive community of fellow owners. This lived experience adds value beyond just the NFT itself.
• Interoperability and Evolution: BAYC owners can use their Apes as profile pictures across platforms like Twitter, Discord, Instagram etc. The NFTs can also evolve into other forms like Mutant Apes, increasing their utility.
• Celebrity Power: High-profile figures like Post Malone and Steph Curry flaunting their Bored Apes adds to the flex appeal. The association with celebrity gives the collection more exposure.
• Team: The founders’ grasp of community-building and delivering new opportunities like the Other Side metaverse land sale have built confidence in BAYC’s future roadmap.

These ingredients create a perfect storm of hype, social capital, and financial upside that feeds into the desirability surrounding Bored Apes. But do the high price tags actually make sense? What is the real value of these NFTs?

On the surface, it may seem absurd that digital images selling for thousands (if not millions) of dollars. But a confluence of factors provides the logic behind Bored Ape valuations:

• Scarcity: With a finite supply of just 10,000 tokens, laws of economics like limited supply and excess demand apply and drive up prices, as more buyers chase fewer Apes.
• Social Status: Much like luxury fashion or exclusive club memberships, owning a Bored Ape is seen as a status symbol and gets you social clout. This drives desirability.
• Community: Access to an elite club with coveted benefits like exclusive parties, merch, and connections is valuable to many. Owning an Ape unlocks this.
• Personal Branding: The cool and unique art allows owners to stand out and enhance their personal brands when used as profile pictures on social media.
• Speculation: The hype and past price action draws speculative investors who bet on BAYC’s brand increasing in value over time, as it continues expanding into new verticals.
• Passive Income: BAYC owners can also earn income via royalties from sales in the secondary market. The NFTs hence hold long term monetization potential.
• Future Roadmap: There is anticipation around future launches like the upcoming Otherside metaverse land sale, which further boosts current valuations.

The above factors create tangible utility and benefits that justify the high cost of entry for new buyers. Celebrities have further propelled the Bored Ape craze and added to its appeal.

A huge catalyst behind Bored Ape Yacht Club’s meteoric rise has been celebrity endorsements from top names. The association with fame gives BAYC immense clout and has made it go viral.

Some prominent celebrity BAYC owners include:

• Eminem – The iconic rapper bought a Bored Ape worth $452,000 in January 2022 and announced it in a viral tweet, causing a big surge in value.
• Snoop Dogg – The legendary rap artist bought a Bored Ape NFT for $3.9 million in September 2021 at a Sotheby’s auction.
• Steph Curry – The NBA superstar bought a Bored Ape for about $180,000 and proudly set it as his profile picture on Twitter.
• Post Malone – The popular singer owns several Apes and even named his 2021 tour “The Twelve Carat Tour” after his diamond-handed Bored Ape #3447.
• Jimmy Fallon – The popular TV host showed off his Bored Ape during an episode of The Tonight Show, thanking the creators for his “cool” NFT.

Such endorsements from A-listers have magnified BAYC’s public image and acted as organic marketing. The exclusivity of an elite club that even celebrities aspire to be part of has added to its appeal for investors and collectors alike.

However, there is more substance to the Bored Ape phenomenon beyond just the NFT images and hype cycle. There are deeper cultural impacts.

While the multimillion dollar price tags and celebrity associations have fueled the Bored Ape Yacht Club mania, there are deeper sociological implications. At its core, BAYC represents a new model of decentralized brand-building and online community shaping popular culture.

New Social Scene: BAYC has created a digital members club where ownership of NFT acts as access pass to an exclusive network full of events and perks. This provides a novel social scene.

Flex Culture: The Bored Apes are essentially trophies or artworks that people display to project their identity and status. This notion of flexing has become integral to hypebeast culture.

Digital Identity: Using Apes as social media profile pictures allows owners to express their digital identities through the NFT art and be part of a distinct in-group.

Belonging: Being part of the BAYC private Discord channels and in-real-life meetups offers a sense of belonging and shared identity with fellow owners.

New Economy : BAYC pioneered new crypto economics like using smart contracts to automate royalties from secondary sales paid to owners. This engendered a new creator model.

While critics may dismiss BAYC as overhyped JPEGs, the project has shown how savvy community-building, smart contract coding, and understanding internet culture can create value and shape society. However, there are also inherent risks for investors.

7- The Potential Risks and Rewards of Investing in Bored Ape Yacht Club

The Bored Ape Yacht Club has been one of the most lucrative NFT investments since launch, with floor prices rising hundreds of times over. But such upside comes with its fair share of risks:

• Volatility: As with cryptocurrencies, NFT values are highly volatile and can dramatically crash if speculative demand disappears. This downside risk remains ever-present.
• Hacking: Storing NFTs on crypto wallets creates potential security risks if hackers gain access. Many sites hosting wallets like OpenSea have faced breaches.
• Intellectual Property: The unregulated nature of NFTs creates IP risks if disputes emerge over who truly owns certain digital assets.
• Platform Risk: If the Ethereum blockchain were to somehow suffer network issues, the very existence of BAYC could be under threat since it relies on it as its foundation.
• Competition: As more NFT projects vie for attention, BAYC may lose its lustre and first-mover advantage to newer collections diluting its appeal.

However, the rewards can be just as substantial:

• Wealth Upside: Those who got in early have realized incredible gains as floor prices shot up from 0.08 ETH to 80+ ETH now, representing major wealth creation.
• Monetization: BAYC owners earn royalties from all secondary sales in perpetuity, providing passive income streams from the NFT’s monetization.
• Exclusive Access: Entry to the BAYC club with events, merch, and networking represents lucrative perks that come with ownership.
• Flex Appeal: The social clout, personal branding, and identity shaping enabled by owning such a coveted NFT collection has its own value.
• Future Potential: BAYC’s expanding roadmap and new upcoming metaverse and experiences could further boost utility and valuations.

For investors willing to stomach the volatility, Bored Ape Yacht Club offers enormous wealth creation potential. But how does one actually buy into this exclusive NFT club?

Given the price tags now in the six figures, investing in Bored Ape Yacht Club requires deep pockets. But the path to ownership is relatively straightforward:

• Step 1: Get a Crypto Wallet: To hold NFTs, you need a digital Ethereum wallet like MetaMask. This stores crypto assets and NFTs on the blockchain.
• Step 2 – Fund Your Wallet: Transfer sufficient ETH from an exchange to your wallet to cover the cost of the Bored Ape plus transaction fees on Ethereum.
• Step 3 – Join an NFT Marketplace : Marketplaces like OpenSea allow buying and selling of NFTs. Create an account there and connect your funded wallet.
• Step 4 – Browse Listings: Search for available Bored Ape listings and filter based on desired traits, features, and prices. Set alerts for new listings.
• Step 5 – Place Your Bid: When ready, make an offer on your chosen NFT. Be ready to bid competitively given high demand.
• Step 6 – Confirm the Sale: If your bid is accepted, you’ll get a confirmation request in your connected wallet. Approve it to complete the NFT purchase.
• Step 7 – See Your New Ape!: Once the transaction processes, you’ll see your new Bored Ape NFT in your wallet. Congrats on joining the club!

Remember, only 10,000 Bored Apes exist. So you’ll have to hunt for available listings and be prepared to pay premium dollar given the exclusivity.

The Bored Ape Yacht Club phenomenon seemingly took the crypto world by storm out of nowhere. But this could just be the beginning of its broader ambitions. Several upcoming developments could further cement its legacy:

• Expansion into metaverse virtual land and official games could provide more utility to Bored Ape NFT holders. Yuga Labs’ Otherside metaverse Project is hotly anticipated.
• More celebrity partnerships and endorsements would spread further global awareness beyond just crypto circles into mainstream pop culture.
• Potential media and entertainment deals to leverage the Bored Ape IP in movies, TV shows, music videos or other content formats would take the brand into new verticals.
• Collaborations with major luxury brands could enable innovative phygital (physical + digital) products broadening BAYC’s appeal.
• Geographic expansion beyond western markets into Asian and Latin American countries with emerging web3 scenes.
• Growth of the community-owned model into other collectibles like the Bored Ape Kennel Club dogs already hints at future proliferation.

Yuga Labs holds the keys to taking BAYC into its next stage of evolution. But regardless of what’s to come, there are important conclusions to draw from its journey so far in shaping the NFT landscape.

The runaway success of Bored Ape Yacht Club as one of the preeminent NFT brands has revealed several insights about the emerging dynamics of the metaverse:

• NFTs can create real economic and social value through smart community-building beyond just being digital artworks.
• Celebrities and influencers will continue playing kingmaker roles in amplifying select NFT projects to drive hype and adoption among mainstream audiences.
• Social capital, status signaling, and virtual identities are intangible factors that contribute as much to NFT valuations as technical traits.
• Creative monetization models like royalties and phygital merch represent new intellectual property crossovers.
• The concept of metaverse “land” sales as seen with Otherside suggest virtual real estate may grow as an asset class of its own.
• As more fortune 500 brands enter web3, expect to see NFTs and the metaverse intersecting with commercial pop culture.

Bored Ape Yacht Club and its associated ecosystem of NFTs have made clear that we are entering a new paradigm for how culture is created, consumed and monetized online. 

conclusion:

The technology and economics may seem esoteric today, but virtual communities with real impact represent the way of the future. So for those intrigued by this 21st century alchemy of art and crypto, a Bored Ape could be your ticket to access this brave new world being shaped by NFTs. Welcome aboard!

Written by © HEX Teach

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Published 13th February 2022

Bored Ape Yacht Club: A Complete Guide

If NFTs are today’s art then Bored Apes are the 21st century's answer to Picasso. The only difference is your digital image doesn’t just live on your wall, it grants you access to the world’s most exclusive social club: Bored Ape Yacht Club.

What is Bored Ape Yacht Club?

Bored Ape Yacht club is an NFT project that consists of 10,000 digital apes, all with differing characteristics and features – the rarity of which decides their value on the secondary market. Some have brown fur, some have leopard print fur. Some are wearing bandanas whilst others are sporting party hats. Some are even holding accessories in their mouth such as pipes and cigarettes. 

The apes were released to the world on April 29th 2021, by the four man team at Yuga Labs . The four creators behind the project chose to go by their internet aliases: Gargamel, Gordon Goner, Emperor Tomato Ketchup and No Sass.

But whilst some NFT projects can be criticised for being nothing more than digital images, the four behind Bored Ape Yacht Club didn’t just come up with an art project, they came up with a fictional backstory including a bar, a bathroom and most importantly 10,000 Bored Apes.

The NFT apes, which live on the Ethereum blockchain, sold out in 12 hours at a price of 0.08ETH (roughly $190 at the time). 

Bored Ape Yacht Club has since gone on to become a trailblazing, blue-chip NFT project which is arguably the most recognisable digital art collection on the blockchain.

How much does a Bored Ape cost?

At the time of writing, Bored Apes have a floor price of 91ETH on OpenSea which is equivalent to approximately $291,000.  

However, the accolade for the most expensive Ape belongs to Bored Ape #8817 who incredibly sold for over $3.4million at Sotheby’s . The enormous value was due to the Ape’s gold fur coating which less than 1% of Apes possess.

BAYC benefits

One of the reasons why the Bored Ape project has taken off so much is the fact that the utility value of owning an Ape is somewhat unrivalled in the NFT landscape.

A Bored Ape NFT doubles as a membership to the world’s most exclusive social club, the Bored Ape Yacht Club. And with that membership comes many benefits.

Mutant Apes

The first benefit of owning a Bored Ape saw owners receive a free NFT upon completion of Bored Ape’s roadmap – a Mutant Ape.

On 28th August 2021 , the project grew further with the introduction, or breeding, of Mutant Apes. Bored Ape owners were airdropped a free mutant serum which could be used to create a mutant version of their ape.

The extent of mutation depended on the strength of the serum, which came in three forms: M1 which was the most popular, M2 which made up about 25% of the serums, and the mega-mutant M3 serum of which there were only 6 airdropped to Bored Ape owners. 

On top of this, a further 10,000 Mutant Apes were available to mint at a price of 3ETH . Six of the 10,000 were Mega Mutants taking the total number of Mega Mutant Apes to 12.

And with just 12 Mega Mutants circulating in a total population of 20,000 Mutant Apes, it’s fair to say the Bored Ape community valued their scarcity. Proven by the sale of one particular M3 serum which went for 1542ETH – that’s just under $6million!

Private Areas

Another benefit that Bored Ape members receive is access to BAYC private areas such as the bathroom.

The BAYC Bathroom is essentially a digital doodle board and is only accessible by having a wallet which contains an ape. The BAYC website states , “Each ape-holder will be able to paint a pixel on the bathroom wall every fifteen minutes. Think of it as a collaborative art experiment for the cryptosphere. A members-only canvas for the discerning minds of crypto twitter.”

As well as the bathroom, members receive access to the Bored Ape private discord where celebrities such as Steph Curry have been known to hang out.

Private events

Taking it one step further, the Bored Ape community have been known to partake in members-only meet ups too.

The biggest of these came at the inaugural Apefest that took place in New York City, kicking off on October 31st 2021. 

The first event of the fest took place in the form of an ape-themed gallery experience at Bright Moments Gallery in NYC. The event was open to the public but was also a chance for Bored Ape members to claim their wristband to the exclusive yacht party that took place later that day.

The yacht party saw 1000 Ape owners celebrate Halloween in style. Verified Bored Ape and Mutant Ape owners were able to receive a free ticket on a first-come, first-served basis. The highly-exclusive party saw celebrity guests including Kygo and OneRepublic’s lead singer, Ryan Tedder.

Private merch drops

Another benefit that the Ape community goes wild for is private merchandise drops. BAYC have dropped clothing and accessories that are exclusive to Ape owners, and this exclusivity has seen the lucky members able to command a significantly higher fee on the resale market.

Just 1000 MAYC skateboards were dropped prior to Apefest with the decks reselling for over 10 times the original price on eBay .

Ownership rights 

(If you’re part of the ‘right click, save’ brigade then this benefit might change your mind.)

Perhaps the best thing about owning a Bored or Mutant Ape is just that: you OWN it!

BAYC and MAYC members receive full ownership and commercial rights of their digital apes. This has seen owners use their NFTs to create their own Ape-inspired merchandise in the form of accessories such as s kateboards  and paintings . One Bored Ape owner has even started his own  craft beer  venture using his NFT.

But none have got more creative than the owner of ape #1798 who is now better known as Jenkins, or Jenkins the Valet. That’s right, one Ape owner has given their ape a full backstory, creating a full persona for what once was, well…a JPEG.

Jenkin’s memoir was put together in true NFT fashion. Jenkins was the star of his own spin off NFT project with owners able to vote towards the story of Jenkins. This included deciding upon the title, genre, plot, and ending of the Jenkins story.

If you’re wondering wether Jenkin’s solo career has taken off, the answer would be a resounding yes. Remarkably, the story of Jenkins is being pieced together by award winning writer Neil Strauss .

And if that doesn’t blow your mind enough, how about the fact that Jenkins has been signed to a talent agency: Creative Artists Agency . That would be the same agency that represents Justin Bieber, Beyonce and Cristiano Ronaldo. So he’s in safe hands for when he starts his journey into the world of film and TV .

Who owns a Bored Ape

Whilst CryptoPunks came first, Apes are seemingly the NFT of choice for the A-listers.

The meteoric rise of Bored Apes—and more specifically their price tag—has given them another form of utility. And that is becoming the newest way for the rich and famous to flex their wealth. 

Steph Curry

One of the most well-known Ape owners is NBA star, Steph Curry. The Golden State basketballer purchased ape #7990 on August 28th 2021. Curry paid 55ETH for his NFT and proudly showed off his Ape as his Twitter profile picture.

Post Malone 

American rapper Post Malone owns not one but two Bored Apes. The award-winning artist spent over $700,000 on ape #961 and #9039 and even featured the former in the music video for song One Right Now .

Eminem was a little later to the party, apeing in on the last day of 2021. He spent 123.45ETH on ape #9055 which some have said shares a resemblance to the rapper himself due to the hip-hop clothes and army hat traits.

Justin Bieber

Like Post Malone, Bieber owns a pair of Bored Apes . The pop star bought his first ape for a whopping 500ETH on 29th January 2022. Not settling for just one, JB bought himself another Bored Ape NFT for 166ETH less than a week later. 

Jimmy Fallon

One of the most viewed clips involving BAYC was Jimmy Fallon’s interaction with Paris Hilton on his US show, The Tonight Show .

Fallon and Hilton compared apes in a segment that likely left many older viewers utterly bewildered. 

The host even came in for criticism from sceptics who believed he was purely hyping the price of his investment.

Not limited to US sports, one Bored Ape found themselves in the possession of Brazilian footballing superstar, Neymar.

Just like Steph Curry, you’ll find Neymar’s Bored Ape proudly displayed on the footballer’s twitter. The PSG star acquired ape #6633 for 159.99ETH.

Future of BAYC

Plans that currently feature on the BAYC roadmap 2.0 include the opening of a real-life clubhouse in Miami, 3D versions of apes for the metaverse and even plans to turn the project into a DAO .

But the most exciting prospect could be the potential to expand into different markets in the future. Just recently, BAYC stepped into the gaming world by launching the  BAYC v MAYC mobile game . The game saw Bored Ape owners battle it out with Mutant Ape owners to win Ape-themed prizes which included a custom pinball machine for the highest ranking Bored Ape and a converted 2002 Honda Accord for the number one Mutant.

This could be a clear sign of things to come for Bored Ape. The project is no longer just an NFT collection, it’s a community. And more than that: it’s a brand. A brand capable of shifting direction and disrupting most markets due its loyal, fanatical following that lap up anything to do with BAYC.

Whilst Yuga Labs will undoubtedly have an impact on the future of BAYC, the decision to give Ape owners full commercial rights of their digital friends truly gives power to the collector. And Jenkins the Valet could’ve given us a sign of things to come. Could NFT owners really turn their JPEG into a modern-day Mickey Mouse? Or even further, a celebrity? Could we see Bored Apes topping the charts? Becoming the face of fashion brands? The star of their own movies? We’ve learnt to not rule anything out in the world of NFTs.

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Why Bored Ape Avatars Are Taking Over Twitter

By Kyle Chayka

On social media, agreements are tenuous and alliances fleeting. It pays to be as incendiary as possible—conflict drives more engagement than politesse or coöperation. But, at the beginning of May, Kyle Swenson, a twenty-five-year-old clothing reseller in Orlando, Florida, noticed a shift in the tone of his Twitter feed. An increasing number of accounts that he followed were changing their avatars to cartoons of apes: apes sporting sunglasses or bunny ears, apes with leopard-patterned or rainbow fur, apes smoking cigars or shooting laser beams from their eyes. Many wore blasé expressions or toothy grimaces. Some had cigarettes dangling from their mouths, or the red eyes of the deeply stoned. Amid the Twitter melee, the apes were chatting among themselves, chill and supportive. The avatars came from a Web site called Bored Ape Yacht Club , which had officially launched on April 30th, offering ten thousand unique iterations of the cartoon primates for sale as non-fungible tokens (N.F.T.s), each at a price of about two hundred dollars in Ethereum cryptocurrency. A Bored Ape N.F.T. “doubles as your membership to a swamp club for apes,” the site advertised, below an illustration of a ramshackle wooden building festooned with strings of multicolored lights.

Within a day after the launch, all ten thousand Bored Ape Yacht Club images had sold out. By the time Swenson decided that he wanted to buy one, on May 3rd, he paid around seventeen hundred dollars on OpenSea, an N.F.T. marketplace. His ape has a preppy look—sailor hat, gingham shirt, puffer vest—“similar to how I like to dress,” Swenson said. A few weeks later, he bought another. He had previously traded N.B.A. Top Shots, basketball-game highlight videos in N.F.T. form, but this felt more consequential. “It was fear of missing out,” he told me. “I was watching a lot of people whose opinions I valued on N.B.A. Top Shots change their picture to an ape.” Matt Galligan, the co-founder and C.E.O. of a messaging network for crypto called XMTP, who had managed to buy four Bored Apes during the launch, told me, “It became a status symbol of sorts, kind of like wearing a fancy watch or rare sneakers.”

Bored Ape Yacht Club’s initial batch of N.F.T.s brought in more than two million dollars. The collection has since seen almost a hundred million dollars in trading, with the cheapest apes often going for almost fourteen thousand dollars. In recent months, the project has inspired a wave of similar clubs and a mania for N.F.T. avatars among crypto-enthusiasts. Collectors can buy cutesy cartoon cats from Cool Cats , which released thousands of its own N.F.T.s on July 1st and sold out soon after. (Mike Tyson has one as his Twitter avatar .) They can buy angular sci-fi women from Fame Lady Squad , punkish ducks from SupDucks , 3-D-rendered pills from BYOPills , meme-ready shiba inus from The Doge Pound , and bonsai trees from Zenft Garden Society . New projects launch every week, hyping their wares on Twitter, the principal public home of crypto discourse, in the hope of selling out in turn. “Everyone saw the success of Bored Apes and started quickly dropping their own projects,” Aleksandra Artamonovskaja, the London-based founder of the curatorial consultancy Electric Artefacts, who has bought and sold a number of N.F.T. avatars, said. “I’m paying my rent by trading JPEG pictures on the Internet. That’s what I tell my parents.”

Each avatar club is a strange combination of gated online community, stock-shareholding group, and art-appreciation society. When one ape (or cat or pill or alien) is bought for a high price, the perceived value of all ten thousand authentic N.F.T.s in the set rises, the same way a painting fetching a record price at auction might increase the value of an artist’s entire œuvre. When a buyer makes his Twitter avatar an image from a new N.F.T. club, it’s a sign of allegiance, and also a signal to other buyers in the club to follow him on social media. (“I changed my picture to the ape and I got hundreds of Twitter followers the first day,” Swenson said.) The center of most clubs is Discord, the real-time chat app. Bored Ape Yacht Club’s Discord server has more than thirteen thousand members—fans as well as N.F.T. owners—and hosts constant discussion in channels such as #crypto-talk and #sports-bar. The mutual investment, both social and financial, forms a kind of bond among club members within the wider Internet bedlam.

“When everyone’s got skin in the game, it creates a new dynamic, as opposed to everyone being able to say what they want and critique everything without consequence,” Drew Austin, a technology investor who owns three Bored Apes and co-owns two others, told me. That sense of community has been missing from the Internet, according to Bored Ape Yacht Club’s founders. Contrary to their reputation for superfluousness, N.F.T.s can help fill the void. “We want your Bored Ape to be your digital identity,” Gargamel, one of the founders, told me during a recent video chat. It’s a collectible not to hang on the wall or exhibit on a shelf but to populate the tiny square or circle of screen space that’s supposed to represent your self.

Gargamel and his co-founder, Gordon Goner (both go by pseudonyms), are unlikely tech impresarios. Before starting Bored Ape Yacht Club, Gargamel was working as a writer and editor. Goner was planning to attend an M.F.A. program but fell ill and took up cryptocurrency day trading instead. The pair, both thirtysomething, are “literary nerds,” according to Gargamel, who wears wire-rimmed glasses and a carefully trimmed goatee. They grew up in Miami and met, a decade ago, while drinking at a bar. Goner, who has tattoos covering his chest, told me, “We got into a big screaming match about David Foster Wallace.”

By the time Gargamel and Goner began brainstorming an N.F.T. project, early this year, avatar clubs were a nascent trend. Gargamel and Goner were familiar with CryptoPunks, a batch of ten thousand pixelated figures, which became the blue-chip art of the N.F.T. market after their release, by a company called LarvaLabs, in 2017. CryptoPunks, which now can sell for as much as two hundred thousand dollars apiece, weren’t originally the basis for a social avatar club, but some collectors ( including Jay-Z ) use them as avatars—flaunting one as your profile pic, or “P.F.P.,” was the ultimate symbol of digital cachet. “It’s like having a Harvard degree in the N.F.T. space,” Austin, who owns two, said. Gargamel and Goner also noticed the success of Hashmasks, an artistic venture that sold 16,384 N.F.T. images in January for a total of more than sixteen million dollars . Both of those projects were closed systems; their developers didn’t promise any expansion beyond the initial, limited release. Gargamel and Goner sought an idea they could keep growing over time. “We were seeing the opportunities to make something with a larger story arc,” Gargamel said.

One early idea that the duo considered was CryptoCuties, a set of N.F.T. “girlfriends,” but it struck them as too pandering—not to mention creepy. (The male-dominated crypto world can sometimes feel like a frat house; the creators of one recent avatar project drew criticism, and later apologized, for featuring female figures with darkened eyes and duct-taped mouths.) Another concept was a shared digital canvas: anyone who bought in could draw on it. But that seemed liable to be treated like a bathroom wall at a dive bar. “The first thing someone’s going to draw up there is a dick,” Gargamel said. The image of an online dive bar stuck with the pair, though, and from there a science-fictional story line took shape. The year is 2031. The people who invested in the early days of cryptocurrency have all become billionaires. “Now they’re just fucking bored. What do you do now that you’re wealthy beyond your wildest dreams?” Goner said. “You’re going to hang out in a swamp club with a bunch of apes and get weird.” Why apes? In crypto parlance, buying into a new currency or N.F.T. with abandon, risking a significant amount of money, is called “aping in.” “We also just like apes,” Goner told me.

Avatar projects up to that point tended to employ low-resolution, often pixelated imagery, in the style of eight-bit video games. Whether of people or monkeys or ghosts, the figures were fairly generic. Bored Ape Yacht Club, by comparison, created rich and detailed iconography drawn from its founders’ personal tastes. The setting of an Everglades “yacht club” (an ironic appellation) was meant to evoke places like Churchill’s Pub, a well-worn Miami music venue that Gargamel and Goner frequented. “We were deeply inspired by eighties hardcore, punk rock, nineties hip-hop,” Goner said. “We’ve been calling ourselves the Beastie Boys of N.F.T.s.” From the scenes of an apocalyptic tiki bar on its Web site to the jaunty style of the apes themselves, Bored Ape Yacht Club felt more like the plans for a triple-A video game than an assortment of isolated N.F.T.s. The combination of sophisticated visuals, subcultural fashion accessories (shades of Hot Topic), and literary pretension made the Bored Ape universe catnip to a certain crypto-bro demographic. “We took lessons from the Hemingway iceberg theory,” Gargamel told me. “Ten per cent visible at the top, with all the scaffolding built out beneath.”

Gargamel and Goner brought on two other friends, programmers who go by the names No Sass and Emperor Tomato Ketchup, to handle the necessary blockchain coding. To execute the project’s graphics, they hired professional illustrators, which accounted for most of their upfront costs (around forty thousand dollars, according to the group). As with many avatar clubs, the cartoon ape features were then fed into an algorithmic program that randomly generates thousands of images with unique combinations of bodies, heads, hats, and clothes, like digital dress-up dolls. Certain traits—rainbow fur, laser eyes, togas—show up only rarely, making apes that sport those looks more desirable, and thus more valuable. Each image remained hidden until the initial collector paid for it, so buying one was a bit like playing a slot machine—get an ape with the right alignment of traits and you can profit wildly by flipping it. It’s also a bit like participating in a multilevel marketing scheme. Often, a small number of crypto-whales buy hundreds of N.F.T.s apiece and then sell off their hoards when the price rises; new collectors must constantly be found in order for prior ones to profit.

Plenty of N.F.T. projects fail, or simply don’t spark a secondary market. Creators have been known to “rug-pull,” abandoning a venture and absconding with collectors’ money. Artamonovskaja, the founder of Electric Artefacts, speculated that Bored Ape Yacht Club caught on because of its relative accessibility. “No one can afford a CryptoPunk,” she told me. The apes seemed like the next best thing to buy—“a cool avatar for a decent price.” Artamonovskaja flipped an ape for around fifteen hundred dollars soon after the launch, which she now regrets; the same one (wearing a Bored Ape Yacht Club-branded baseball cap, with a pop-punk vibe) is currently fielding offers for upward of twelve thousand dollars.

For the founders, who netted two million dollars with their initial sale, releasing new N.F.T.s is not unlike printing money. The winsome goofiness of the imagery belies the amount of capital at stake. Austin, the investor, told me that he approaches buying avatars like he’s “diligencing a venture deal, which is funny because I’m looking at a fucking Bored Ape.” Still, Goner told me that he and the other founders don’t like to think of the apes as “investment vehicles.” He added, “If you think of it in terms of artists and weirdos running a hedge fund, that’s going to give us a heart attack.”

As with many crowdfunded projects, the creators of each N.F.T. club present a “road map” for prospective buyers prior to launching, explaining what they will do with the money they raise. They promise YouTube channels, donations to charities, extra N.F.T.s for collectors, and physical merchandise. Bored Ape Yacht Club has sold branded baseball caps, donated hundreds of thousands of dollars to ape sanctuaries , and offered each collector a dog N.F.T., courtesy of the Bored Ape Kennel Club. But it was also one of the first clubs to offer individual buyers the commercial rights to the apes they own: each member is allowed to brand his own projects or products and sell them independently. In the three months since the club launched, Bored Ape owners have put the cartoon primates on lines of craft beer and created animated YouTube series , made painted replicas , and designed skateboard decks . Kyle Swenson, the clothing reseller, launched a publication called the Bored Ape Gazette, to cover the community. One owner named their ape “Jenkins the Valet,” gave him a backstory as the Yacht Club’s chief gossip, and is crowdfunding an ape-themed novel. (N.F.T.s aren’t wholly secure—ownership is denoted only by a line of code on the blockchain, and anyone can theoretically copy an ape image and use it as an avatar. But the clubs police such appropriation. “Crypto Twitter has this understanding: you just don’t steal someone’s avatar,” Artamonovskaja told me.)

For most brands that produce culture, whether Supreme streetwear, Marvel superheroes, or pop music, letting intellectual property circulate freely is verboten; exclusivity is the business model. The Bored Ape Yacht Club founders, by contrast, see their openness as an asset. “Anything that people create with their apes only grows the brand,” Goner said. Just as Silicon Valley startups obsess over software that is “scalable,” growing exponentially to serve more users, N.F.T. clubs aim for scalable culture; like open-source software, their cultural creations can expand organically through the efforts of many users while remaining recognizable, resulting in a kind of user-generated mythology. Dom Hofmann, the co-founder of the now defunct social network Vine and the creator of an N.F.T. club project called Blitmap, told me, “It’s taking a gamble on the idea that, in aggregate and over time, the fans might know what’s best for the universe that they care about.” Austin, the investor, envisioned Bored Ape Yacht Club as a potential “decentralized Disney” of the future.

In part, it’s this possibility that makes buying into N.F.T. clubs so desirable: purchasing the hot new avatar might be like acquiring a small fraction of the rights to the next Mickey Mouse. But, as for the punk bands that inspired Bored Ape Yacht Club, getting too big can be read as selling out. What makes a group cool and what makes it rich do not necessarily align. Galligan, the startup founder, has kept two of his four Bored Apes. One of them, a creature in a beanie and heart-shaped sunglasses, is set as his Twitter avatar—for now. “The more it’s associated with status, the less I feel inclined to keep it,” Galligan said. “If a club’s only purpose is ‘number go up’ ”—the crypto chant for rising prices—“well, that’s kind of lame.”

A previous version of this article mischaracterized the origin of CryptoPunks.

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How $30 Plushy Penguins Helped An NFT Company Survive Crypto Winter

Move over bored apes. thanks to a contract with walmart to sell stuffed toy versions of its cute aquatic birds,the igloo co is home to the world’s hottest nft collection., by maria gracia santillana linares , forbes staff.

A isle 17 of the Walmart Supercenter in North Bergen, New Jersey is one of a half dozen devoted to the children’s toys and games. Christmas season has long passed, but there’s one item still flying off the shelves despite the fact that the birds depicted by the cartoonish plushies and plastic figurines inside the boxes, are incapable of flight. Adorable plushies, known as Pudgy Penguins, are selling fast at more than 3,000 Walmarts as well as on Amazon.com and Ebay. Polar Pete, for example, is an 8-inch yellow penguin, holding a carrot and wearing white pullover hat adorned with a polar bear’s face. Cowboy Carl, is a 4.5-inch penguin in black sunglasses and a tall cowboy hat, that looks like he’s ready to make friends.

The plushy penguins are actually physical versions of non-fungible tokens (NFTs), digital collectibles, that are now selling on crypto marketplaces for as much as $500,000 each. These cute toy counterparts to the virtual world collectibles, retail in stores for $8 to $30. They are a big reason why the upstart NFT brand Pudgy Penguins and the company that peddles them, Miami-based The Igloo Company are now thriving, while NFT stalwarts like Yuga Lab’s Bored Ape Yacht Club and Chiru Labs’ Azuki are languishing.

Mary Beth Koeth for Forbes

In 2023 NFT trading volume plummeted more than 50% to $12.6 billion , according to Dapp Radar. Floor prices for profile-picture collections like the Bored Ape Yacht Club, Doodle and Azuki fell nearly 60%. The virtual world prices paid for Pudgy Penguins NFTs, by contrast, more than doubled. Today the total market value of Pudgy Penguin NFTs amounts to more than $400 million, and the cheapest virtual penguin sells for $45,000.

L aunched in July 2021, Pudgy Penguins are the creation of four college friends who decided to get in on NFT mania. Just a few months after the graphic artist Beeple sold a collection of NFTs at Christie’s auction house for $69 million, the computer savvy quartet generated 8,888 Pudgy Penguins images, which were then minted as NFTs at a cost of about $0.03 cents each. Their collection sold out in 20 minutes for about $90 a piece, netting them more than $800,000. Unlike other popular NFT collections at the time whose avatars were often pixelated, edgy or even grotesque, Pudgy Penguins were characterized by their vibrant colors, small beaks, and adorable round faces.

Pudgy Penguin’s were so successful that soon after the initial collection debuted its founders launched 22,222-edition of Lil Pudgy’s, smaller versions of the original collection. Their success was short-lived. NFT prices started declining with the crypto market at the end of 2021, and to make matters worse, the community of Pudgy Penguin owners became disillusioned with how the founding team was managing the collection. Led by University of Central Florida student Cole Villemain, the founding team had made grand promises about releasing a children’s book and a pudgy penguins game, with no timeline of when those would come to fruition. Their penguins were even briefly delisted by NFT marketplace OpenSea. It all came to a head when Villemain hinted at a big drop in December 2021: While many holders speculated that it would be the virtual game, they were disappointed to find out it was merely a fishing rod accessory for the penguins. By Christmas day 2021, Pudgy Penguin prices had dropped from a high of 2.7 eth (about $10,200) following its launch, to 0.55 eth, about $2,330 at the time.

“We were inexperienced college students,” says Villemain. “We couldn’t execute the things we wanted to do.”

Enter serial entrepreneur Luca Schnetzler, then a 23-year-old high school dropout known online as Luca Netz, who had developed a track record of helping influencers capitalize on their fame by selling branded merchandise, mainly t-shirts and hats. His clients have included musician Kendrick Lamar, influencer brothers Jake and Logan Paul and TikTok collective The Hype House , among others. Netz was also successful in getting influencers to sell costume jewelry he acquired on AliExpress. At 18, Netz claims he was already a self-made millionaire and in his early 20s he served as chief marketing officer at clothing company Von Dutch and NERF competitor Gelblaster.

PENGUINS SOARING

The prices of pudgy penguin nfts have increased nearly tenfold since march 2023, turning a $10,000 purchase into $105,000. bitwise’s blue-chip nft index fund of 10 top selling nfts rose only 12%..

Netz saw big potential in the languishing Pudgy Penguin NFT brand. After buying his own Pudgy Penguin NFT, he immersed himself in the Pudgy Penguin online community and after months of negotiating a deal, bought copyright ownership and the initial creator addresses (where royalties accrued) of Pudgy Penguins for $2.5 million in April 2022. His strategy was straightforward: build trust with Penguin holders, follow through on some of the promised projects, like video games and books, and expand the businesses’ revenue streams, particularly in the physical world.

"Very few times in life, you have the ability to kinda shape the future,” says Netz, now 25. “This was my opportunity to do so."

One of the first things Netz did was to secure financing for his Pudgy Penguin reboot. He sought out venture funds, DMing crypto investors before eventually closing a $9 million seed round led by crypto venture firm 1kx Capital the week FTX collapsed in November 2022.

Strategically Netz decided that Pudgy Penguins would rely less on royalties than most NFT companies. One of the big draws for artists and companies like Yuga Labs that create NFT collections has always been the ability to collect a 5-10% cut of any secondary sale, meaning that the founders and creators received a constant revenue stream from the billions in trading activity. But this idealistic system has run into problems: Royalties are not automatically applied in the payments, so enforcing these fees fell to NFT marketplaces. As the crypto markets and NFT prices and volume fell in 2022, marketplaces began cutting fees to remain competitive. Royalties were the first thing to go.

Pudgy Penguins has only generated $8 million in royalties since inception according to crypto data research firm Nansen. “Royalties are not sustainable,” says Netz. “You can’t control ether prices and you can’t control whether marketplaces will enforce the royalties.” Since inception, Yuga Labs has generated $59 million from Bored Apes and Chiru Labs has made $43 million from its Azuki NFTs, but in the last year their royalties have fallen sharply.

Next, Netz went to work building up the Pudgy Penguin brand outside of NFT enclaves. By posting cute animations of colorful Pudgy Penguins experiencing everyday Gen Z hardships, like taking a good selfie or going through skincare routines, Pudgy Penguin NFT collection amassed a total of 1.3 million followers on Instagram and nearly nine million views on TikTok, where Netz was able to monetize the content as part of the platform’s Creator Fund.

Perhaps the most unexpected Netz innovation has been Pudgy Penguin’s presence on Giphy, a meme-making platform where brands can create short reaction clips sent via iMessage, WhatsApp and other texting platforms. Pudgy Penguin’s account has amassed 16.6 billion views , besting Disney’s 16 billion.

“The goal is to make pudgy the most recognizable brand in the world, how it does that doesn’t really matter,” says Peter Pan, partner at 1kx Capital, lead investor of The Igloo Company’s seed round.

Then came the retail push. Netz’s plan involved a full line of merch, from hats and pins and stickers to plushies and plastic figurines, and was able to partner with Israel’s PMI Toys for manufacturing and merchandising. In May 2023, its first drop of physical goods sold out in 48 hours through Amazon and brought in $500,000 in sales, according to the company. Then Netz was able to secure distribution in retailers like Five Below and Macy’s. Finally, in September 2023, Netz landed Walmart giving Pudgy Penguins a 2,000 plus store launch. To date the company has sold more than one million toys via its retail partners, generating $10 million in sales. Walmart has re-upped for another season, adding 1,100 more stores and Pudgy Penguins will be available at Target in April. According to Omer Dekel, CEO at Pudgy’s manufacturer, an exclusive of Pudge Penguins could soon be coming to Walgreens.

As merchandise began flying off retail shelves, NFT prices have been soaring. Since the Walmart launch, the floor price of Pudgy Penguin NFTs has risen from 4.2 eth to a recent high of 20 eth, or roughly $58,000. All told, there have been more than $800 million in Pudgy Penguin NFT sales since Netz took over in 2022.

Says Juan Leon, senior crypto research analyst at Bitwise Investments of Pudgy’s, “They have been nothing short of a masterclass in brand building.”

O ne big driver behind Pudgy Penguin’s NFT success has been its approach to sharing royalties from physical toys and plushies with current digital collectible owners.

Because the NFT holders actually own the intellectual property of their unique Pudgy Penguin, a royalty accrues to them based on the sales of associated physical versions of their non fungible token. In essence, Netz’ Igloo Company is licensing out the rights from the holders of the corresponding NFTs. As a result, lucky owners of popular Walmart Pudgy Penguins earn a 5% royalty on net revenues. Nearly 130 NFTs have been licensed for physical products so far.

In order to be licensed, Pudgy Penguin NFT holders submit their NFT to a pool of potential characters in the Igloo Company’s in-house Overpass IP platform. The company can then choose to use them for their next toy, book or even upcoming game. Take Pudgy Man Plushie, for example, a penguin wearing a superhero costume and reflective sunglasses. You can buy the toy on Pudgy Penguin’s website for $29.99 or at various other online toy merchants. In January someone paid $110,000 for its NFT and as a result, a small cut of the sales of this popular plushie will go to the new owner.

Netz’ real world royalty scheme for NFT owners isn't the first. Bored Ape Yacht Club and Crypto Punk NFT holders have intellectual property rights to their images, giving owners the right to license them. A small number of products – including clothes, hot sauces and even cannabis companies have used Bored Ape and Crypto Punk imagery, but sales have been limited.

Luca Netz’ adorable penguins, however, appear to be a metaverse game changer. Proving that it's not only possible to hug an NFT, but profitable as well.

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Damien Hirst-Fronted Art Doc ‘NFT:WTF?’ Acquired by Netflix for U.K. (EXCLUSIVE)

By Alex Ritman

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“NTF:WTF?,” the upcoming documentary from BAFTA-winning filmmaker David Shulman about the world of Non-Fungible Tokens and their impact on the art market, has been acquired by Netflix for the U.K.

In the film, co-produced by Josh Berger ‘s Battersea Entertainment and Atomized Studios (“Real Mo Farah”), Hirst discusses his NFT project The Currency, which was launched as a series of 10,000 unique Spot Paintings and gave collectors the option of keeping an initial NFT digital version or swapping it for the original physical artwork. Those who elected to keep the NFT of the work had their original painting burned and destroyed by Hirst. How the collectors would make their determinations underpins the thrust of Shulman’s film.

“NFT:WTF?” marks the debut project from Battersea Entertainment, set up by former Warner Bros. UK, Ireland and Spain president Berger in 2022 as a media investment and advisory company and producer of film, TV, and theatre content. Berger recently produced Guy Ritchie’s “The Covenant,” starring Jake Gylenhaal. Battersea and Atomized sold the film to Netflix. Passion Distribution is selling all other global territories.

“NFT:WTF?” is directed by Shulman, produced by Berger, with Zad Rogers, Lydia Conway and Ben Weston serving as executive producers. The producer for Atomized Studios is Alex Foster.

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What Happened To NFTs? The Crypto-Collectible Phenomenon Explained

F or much of the COVID-19 pandemic until very recently, there was a new, jargon-laden product category dominating news headlines: NFTs. What exactly they were was rarely explained particularly well, past that they somehow used blockchain technology to allow artists to sell limited-edition digital goods. Before long, NFT sales were booming, with all sorts of speculators buying them as investments. For the most part, though, the average person was left shaking their head, wondering what the heck this thing actually was and why everyone was talking about it.

By the end of 2023, the bloom was clearly off the rose: NFTs had been a speculative bubble, and that bubble had burst. The value of once-popular NFTs had plummeted , leaving those who weren't the earliest adopters with a peculiar bad investment that amounted to little more than a digital receipt that included a link to an image or other kind of media file. The ones that catch the eye of the traditional art world might still have some value, but the rest? Good luck getting your money back from selling those NFTs . So, if you'd like to learn more about how the NFT bubble kept growing until it finally burst, read on to find out.

Read more: 12 Smart Gadgets You Didn't Know Existed

What Are NFTs In The First Place?

Explaining what NFTs are — "NFT" is short for "non-fungible tokens" — in the first place isn't necessarily that complicated so much as it can be tricky to understand why they specifically were ever considered something of value. Speaking broadly, the idea is essentially using the blockchain  as a verification system to allow the sale of digital goods as limited edition collectibles. As crypto and the blockchain, in general, were blowing up a few years ago, so did NFTs to an absurd degree. All of this despite it being clear to those outside the bubble that this was not a sustainable movement.

A big reason for that? NFTs are basically metadata and little more. In practice, many were effectively links to image files, image files that could go away if the NFT marketplace hosting them did. Just look at how Chainstack, a blockchain hosting provider, describes how a band could release a new album and bonus content as a limited edition NFT. "[H]ere's what you'll need for an adequate music NFT release: Cover[,] Audio file[,] Video link (optional)[,] Lyrics (optional)[, and a] Web2 reseller link (optional)." Other than being tied to the blockchain to create artificial scarcity, how is any of that different from the digital album releases that bands have been doing for decades?

Overall, you have an incredibly confusing product that isn't going to appeal to the masses. Despite this, NFTs were the subject of wall-to-wall positive media coverage, framing it as the center of "Web3" in the same way that social media and user-generated content were "Web 2.0."

The Rise Of NFTs

On some level, it was fortunate for NFT makers that COVID-19 lockdowns started right around when the mainstream push for NFTs commenced. Even setting NFTs aside for a moment, one industry that boomed was the collectibles market, particularly concerning pop culture collectibles like vintage comic books, action figures, and even celebrity autographs, which had largely been replaced by selfies.

"Collecting provides solace and structure, and ways that we can still be productive doing something we can enjoy," explained Dr. Shirley Mueller MD, a psychiatrist and the author of "Inside the Head of a Collector: Neuropsychological Forces at Play," in a November 2020 Smithsonian Magazine article. "Collecting is also about control. We can control our collections. We can't control Covid." With physical collectibles booming, why shouldn't the same apply to digital collectibles if someone found a way to make them work?

It helped that many large media outlets were all too willing to help hype NFTs, with a September 2022 Vanderbilt University study noting that of the 26,000 NFT-centric articles included in their database, 3,000 were from Q1 2021, and a whopping 12,000 more were from Q4 of the same year. "If the news media are primarily hyping NFT markets, you should see a positive relation between NFT news and NFT volatility and returns," explained study author Prof. Joshua White. "If the media are educating market participants, then seller returns and price swings should decline because new buyers are better informed."

How Did The NFT Bubble Burst?

As is typical of speculative bubbles, the NFT bubble started to burst in large part because supply was greatly outstripping demand. "Everybody spun up an NFT for their own project," said University of Buffalo professor and blockchain expert Bina Ramamurthy in a December 2023 Money.com article . Before long, "nothing [was] special about it anymore."

Case in point: The Bored Ape Yacht Club NFTs, the series of vaguely amusing anthropomorphic ape drawings that are probably more closely associated with the NFT boom than any other work. According to a November 2023 BBC article , the bottom price for NFTs in that series dropped about 79 percent in a year and a half, from approximately $268,000 to roughly $56,000. 

"I haven't really wanted to sell, but the market is really bad, so it's the smart thing for me to do. I think the NFT market could even go lower," collector Taylor Whitley told the BBC in the same article, explaining how he had to sell six of his seven Bored Ape NFTs to avoid taking a bath on them financially. If he had sold at the peak, he would have made ten times what he eventually pulled in, though he did buy in early enough to profit.

What's Next For NFTs?

It's not as if NFTs are going to go away forever. There are obviously people who want to get some kind of return on their investments, even if they end up losing money in the end, and in the world of expensive artwork, there will continue to be people who will collect NFTs the same way they would physical pieces of art. But the era of mass media bombarding you with NFT stories and the average person having NFTs constantly promoted to them is almost surely over and done with.

So maybe, if an artist has a following and their work commands high dollar amounts, they might still benefit from selling their work digitally as NFTs, especially if they did the work in the digital domain in the first place. But NFTs from sports leagues selling highlight clips, like the Ultimate Fighting Championship minting an NFT of Francis Ngannous knocking out Stipe Miocic to win the heavyweight title? New NFTs of that ilk are probably never going to show up. What exactly are you even taking ownership of when you buy an NFT like that?

The bubble has burst; let's just be grateful for that.

Read the original article on SlashGear .

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Kevin Hart Reportedly Takes Major Loss Selling Bored Ape NFT for Fraction of Purchase Price

The comedian and actor bought the once-prized NFT in January 2022 for $200,000.

Kevin Hart has reportedly sold his Bored Ape NFT for a significantly lower price than he bought it for two years ago.

According to data from NFT marketplace Blur, obtained by ZyCrypto , the NFT previously owned by Hart was sold on Monday for 13.65 ETH, or $47,000. The actor and comedian spent a reported 79.5 ETH, or $200,000, on Bored Ape Yacht Club #9258 in Jan. 2022.

The Block reported the sale at the slightly lower total of 13.26 ETH, or $46,200.

Both sites are reporting a loss of just over 80 percent for the sale of the once-prized possession from the Bored Ape Yacht Club collection.

DappGambl released a study last year showing nearly all non-fungible tokens were just "worthless." Researchers looked into the value of just over 73,000 NFT collections and found about 95 percent had a "floor price of zero” ETH.

"Of the 73,257 NFT collections we identified, an eye-watering 69,795 of them have a market cap of 0 Ether (ETH)," the study reads. "This statistic effectively means that 95% of people holding NFT collections are currently holding onto worthless investments. Having looked into those figures, we would estimate that 95% to include over 23 million people who's investments are now worthless."

The Justin Bieber -owned Bored Ape #3001 was valued last year at $59,000, according to CNBC . The singer bought the NFT in January 2022 for 500 ETH, or $1.29 million.

Business Insider reported at the top of 2022 that the marketplace for non-fungible tokens rose to $41 billion in the previous year. The collection leading the NFT surge at the time with a 7-day sales volume of $206.4 million was the Bored Ape Yacht Club.

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Amadeus - Crewed Sailing Yacht Charter

Amadeus €35,000.

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Layout of Amadeus

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SUNBATHING FORWARD

SUNBATHING FORWARD ANOTHER VIEW

• Splash Pool

Splash Pool another view

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Anastasia Yurash (Asst. Stewardess)

Stelios Mandos (Engineer)

• From €35,000 / week
• Sailing Monohull + 6 crew
• Summer Port: Cruising Areas Summer: Greece, Turkey Summer Port: Marina Zea, Piraeus, Greece Winter: Greece Winter Port: Marina Zeas, Pireaus, Greece ">Marina Zea, Piraeus, Greece
• Winter Port: Cruising Areas Summer: Greece, Turkey Summer Port: Marina Zea, Piraeus, Greece Winter: Greece Winter Port: Marina Zeas, Pireaus, Greece ">Marina Zeas, Pireaus, Greece
• Length: 110 ft / 33.5 meters 110 feet 33.5 meters
• Guests: 12 in 5 cabins
• Builder: Dynamique Ya
• Built: 1996 / Refit: 2014/2020
• Offers Rendezvous Scuba Diving only

Plus Expenses

• Reviews (1)

Amadeus Description

Built by the famous Dynamique Yachts shipyard, and having undergone a total refit in 2018, S/Y Amadeus was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design, comfortably reaching top speeds of 12 knots and ensuring excellent sailing performance. S/Y Amadeus has just undergone this past winter (2018) a major refit such as total repaint top to bottom, new rigging (BSI Denmark), Novourania with new Evinrude 75hp outboard, Splash pool, new Bimini/Sprayhood/Awnings, new exterior fabrics and many other enhancements. In 2016 new “North Sails” were placed onboard. The yacht is maintained in excellent condition with a five-star crew year round. Her generous uncluttered teak deck offers plenty of space for sunbathing. The spacious and unique outdoor saloon has two tables seating upto 12 guests and is a perfect setting for outdoor dining and entertainment. Thanks to a special canopy and roll-up windows, the deck saloon has the added attraction that it can be fully enclosed, making it ideal for all weather conditions. Her forward area includes a splash pool and sun bathing area which can also be shaded with a removable awning. From the cockpit, a stairway leads to the light-filled spacious saloon offering ample seating, ideal for relaxing or enjoying a drink from the bar, and offers a formal dining area. This area also includes a LCD TV, entertainment center, ipod dock station, playstation, and is ideal for indoor activities. She can accommodate 10-12 guests in one full width master stateroom, two double bedded cabins each having one extra single bed and two twin bedded cabins which can be easily converted to double beds (upon request), thus, making her the only 5 double bedded sailboat in the Greek market. She also has a nice selection of toys which include water ski (adult and children), tubes, inflatable canoes, wakeboard, fishing rod and snorkeling gear.

Cruising Area of Amadeus

Accommodations, specification, water sports, scuba diving, entertainment, amadeus crew profile, chief stewardess.

CAPTAIN - Harry Fotopoulos Captain Harry is a graduate of the Merchant Marine Academy and holds a Captain Class A’ Diploma. He also holds a Canadian Commercial Pilot license class B, sailing and speedboat license. He has over 15 years of experience onboard many types of Charter Yachts. He holds Certificates in GMDSS, Fire Fighting & First Aid, Personal Safety, Life Saving, and Ship Security. He has a great knowledge of the Greek islands and will navigate guests to remarkable destinations. During his one season on board he showed great leadership skills and received positive feedback from all guests. He is calm yet very outgoing and speaks very good English. DECKHAND - Konstantinos Santas CHIEF STEWARDESS - Mirella Davint Mirella has 8+ years of experience as a stewardess onboard charter and private yachts. She has a very pleasant personality and she aims to accommodate her guests to the fullest. Comments received from previous guests are memorable. This will be Mirella’s eighth season onboard. Mirella speaks English and she is 38 years old. ENGINEER - Stelios Mandos Stelios holds an Engineer Class B’ Diploma from the Greek Merchant Marine Academy as well as a Sailor’s License. He has over 15 years of experience onboard Ocean-Going Vessels and Charter Yachts. His hobbies include spearfishing and sailing. He speaks good English. Stelios is 45 years old, married with two children. CHEF - Thanasis Kiritsis Thanasis is 39 years old and has worked as a chef for more than 20 years in numerous hotels restaurants, yachts and resorts including owning his own pastry shop / bakery for 5 years. Thanasis looks forward to welcoming his guests on board and introducing them to his culinary world. He speaks good English and Greek. He is a young chef full of energy, skills and passion towards his job. We are confident that he will serve his guests unforgettable flavors. ASSISTANT STEWARDESS - Anastasia Yurash Anastasia is 31 years old and has been in the yachting industry since 2021. Her working experience includes 7 years as a housekeeper and assistant stewardess. Anastasia speaks very good English. One of Anastasia’s strongest attributes is her appetite for work. She is also very sociable, welcoming and looks forward to having guests on board S/Y Amadeus. Her hobbies include Latin dancing, snowboard and yoga.

Amadeus Calendar

Amadeus reservations & port locations, amadeus rates / week, low price: €35,000, high price: €42,500, additional rate details, amadeus guest reviews, amadeus / charter july 20-27, 2019.

Sent: Wednesday, July 31, 2019 9:02 PM Hi George, client just informed me, that he and his friends were very happy. Good atmosphere on board, excellent crew, good chef and professional service. Yacht in good condition, nice cabins. The proposed itinerary was good. Clients intend to book AMADEUS next summer again. Please send my big thank you to the Captain. Best regards,

Amadeus Sample Menu

Breakfast selections.

Freshly Squeezed Orange And/Or Grapefruit Juice

Selection Of Other Juices Such As Peach, Pineapple, Tomato.

Fresh Milk Cold And/Or Hot.

Freshly Brewed Coffee And/Or Decaf Coffee, Cappuccino, Espresso (Nespresso)

Hot Or Cold Chocolate, Selection Of Teas Served With Lemon, Honey And/Or Milk.

Breads: Plain Croissant, Chocolate Croissant, Brioche, Muffins, Traditional Greek Bread,

Rolls, Pastries, Toast White/Wheat/Rye.

Selection Of Jams And Marmalades Such As Apricot, Strawberry, Rasberry, Orange And Honey.

Selection Of Cheese Such As Emmental, Edam, Gruyere, Kefalotiri, Graviera,

Cream Cheese, Cottage Cheese, Cheese Spread.

Ham, Bacon, Salami, Smoked Turkey, Prosciutto.

Choice Of: Scrambled Eggs, Boiled Eggs, Fried Eggs, Poached Eggs, Omelets.

Eggs And Omelets Are Prepared To Order And Accompanied According To The Guest’s Requests.

Pancakes, Served With Jam, Honey, Maple Syrup, Fruits And/Or Whipped Cream.

Home-Made Carrot Cake.

Selection Of Cereals Such As Corn Flakes, Bran,Rice Crispies , Muesli.

Greek Plain Yoghurt And Fruit Yoghurt.

Fruit Salad, Half Grapefruit, Mixed Berries, Stewed Prunes, Dried Fruits And Nuts.

LUNCH SELECTIONS

Greek Salad With Marinated Anchovy And Extra Virgin Olive Oil

Fresh Talliatele With Mushrooms And Parmesan Chips

Seawolf Fiilet With Vegetables Briam, Fried Caper And Fresh Thyme Panacotta With Ginger

Salad With Radish, Dill, Parsley, Arabic Pita Bread And Soumak

Egg-Plant Napoleon With Feta Cheese And Tomato Couli

Chicken Roll, Cous-Cous With Raisins, Pine Nut And Orange Sauce Walnut Cake With Vanilla Ice-Cream

Salad With Grilled Peach And Apricot And Watermelon Vinaigrette Sauce

Risotto With Red Mullet, Pine Nuts And Sun Dried Tomato

Pork Loin Filled With Naxos Graviere

Halvas (Semolina) With Korinthous Raisins Kai Cinnamon

Salad With Fennel Root, Olives And Orange

Tarte With Goat Cheese And Green Apple

Gurnet Fillet With Lemon Sauce Baby Potatoes And Parsley

Yogurt Mousse With Fresh Vanilla

Watermelon Salad,Feta Onion And Lemon Sauce, Balsamic Vinegar And Extra Virgin Olive Oil

Stuffed Squid With Chocolate Sauce

Tuna Fillet With Orange Confite And Red Wine Sauce

Peach Cheesecake

Green Salad With Smoked Salmon And Salmon Eggs

Mussels With Fresh White Cheese (Anthotiro) And Peppers

Sole Fillet Saute With Spring Onion And Fava (Yellow Split Peas) Fron Santorini Island

Galaktompoureko (Pastry Fillo Filled With Cream) And Orange Couli

Salad With Rocket, Parmezan Flakes, Sun Dried Tomato And Caramel Balsamic Sauce

Grilled Octapus With Chick Peas And Lemon

Anglerfish Stew With Green Talliatele

Tiramisu With Aigina Pistachios

DINNER SELECTIONS

Salad With Cretan Hard Bread , Tomato And Fresh White Cheese (Anthotiro) Grilled Vegetables Napoleon With Mastello (Chios Cheese) Bream Fillet With Crust From Cuttlefish Ink, Artichoke Mousse And Marinated Fennel Root Chocolate Souffle With Ice-Cream

Green Salad With Cottage Cheese, Walnuts And Extra Virgin Olive Oil With Herbs Cabbage Leafs Filled With Shrimps, Cracked Wheat And Egg-Lemon Sauce And Ginger T-Bone Steak With Mushrooms Sauce,Dofinouaze Potato Trifle With Coffee

Caesars Salad With Poached Egg, Parmesan Tuille And Mustard Crackers Fousili With Pesto Sauce And King Prawns Cod Fish Cooked With Safron, Green Olives And Potato Kantaifi With Pistachio And Ice Cream

Mozzarella Buffal0 With Black Eyed Beans And Fennel Rizotto Venere With Chicken Breast And Crawfish Rib-Eye With Fresh Potato Chips And Vegetable Sauce Almond Pie With Chocolate

Baby Spinach Salad, Pears With Pepper And Walnut Vinegar From Blackberry Beef Carpaccio With Caper, Parmesan And Rocket Gilthead Fillet, Vegetable Chips And Hot Balsamic Sauce Greek Loukoumades, Thyme Honey And Walnuts

Cracked Wheat Salad, Parsley,Cucumber,Tomato And Pomegrenade Sauce Goat And Feta Cheese Croquete, Orange And Cumin Sauce Pork Souvlaki, Greek Pita Bread, Tzatziki Sauce And French Fries Caltsounia (Pastry) With Manouri Cheese, Mint, Honey-Orange Sauce

Grilled Vegetables Salad And Chaloumi (Cyprus Cheese) Eggplant “Papoutsakia”, Mince Meat With Fresh Tomato Sauce Spagetti Flavored With Cutlefish Ink, Shrimps Hazelnut Cream Profiterolle

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AMADEUS is a fast cruising sailing yacht built by the famous Dynamique Yachts shipyard and totally refit in 2004, she was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design that enables her to comfortably reach top speeds of 12 knots and ensures excellent sailing performance.

This sailing yacht's generous uncluttered teak deck with a foredeck pool, offers plenty of space for sunbathing. The spacious and unique outdoor saloon has two tables, a bar and barbeque, a perfect setting for outdoor dining and entertainment. Thanks to a special canopy and roll-up windows, the deck saloon has the added attraction that it can be fully enclosed, making it ideal for all weather conditions. From the cockpit, a stairway leads to the light-filled spacious saloon offering ample seating, ideal for relaxing or enjoying a drink from the bar, and a formal dining area with seating for up to 12 guests.

Accomodation is offered for up to 12 guests in 5 spacious cabins: the bow master cabin on AMADEUS features a double bed, vanity unit and generous storage facilities, as well as audio/visual entertainment. The en-suite bath includes a shower and separate large bath. Two double cabins with additional single bunks situated forward. Two twin cabins situated aft. All cabins with en suite facilities and audio/visual entertainment. Crew of 5 in separate quarters.

Special Features :

- Fast cruising sailing yacht - Spacious teck deck, sunbathing areas - Outdoor saloon with a bar and barbecue

Tender: Novourania tender 4.20m with YAMAHA X 70hp plus MERCURY x 10hp

Activities : Wakeboard , Kayak , Snorkeling equipment , Waterskis , Fishing equipment , Monoski , Tender , Tubes .

Summer : East Mediterranean Greece - The Cyclades Islands | Turkey | Greece – The Ionian Islands

Winter : East Mediterranean Greece - The Cyclades Islands | Turkey | Greece – The Ionian Islands

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Special features : - One of the most elegant SW100- Excellent and experienced crew- Very elegant interiors- Available in West and East Med- Large outdoor spaceTender: 4.30...

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About Amadeus

Charter rates.

specifications

• Length 33.52M (110′)
• Beam 7.53M (25′-4″)

Builder Dynamique Yachts

• Year of build 1996

Tenders & Toys

• Fishing equipment
• inflatable canoes
• On deck pool
• Snorkeling gear

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Built by the famous Dynamique Yachts shipyard, and having undergone a total refit in 2014, S/Y Amadeus was designed to please the most demanding of yachtsmen.

Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design, comfortably reaching top speeds of 12 knots and ensuring excellent sailing performance. Accommodation is offered for up to 12 guests in 5 spacious cabins (one master cabin, two identical double cabins with additional single bunks, two identical twin cabins) all with en suite facilities and audio/visual entertainment.

General Description

Carian Coast, Ionian Islands

Dynamique Yachts

1996 / 2018

Rates (MYBA Terms: + ALL)

45,500 € per week

35,000 € per week

2018 Nuvorania tender 4.60m Outboard EVINRUDE 75hp Splash pool Water Skis (adult and kids) Mono Ski Wakeboard

2 Tubes Inflatable Kayak Fishing Gear Snorkeling Equipment 4 Yoga mats

Destinations

Carian Coast

Superb historical sites set in magnificent scenery

Ionian Islands

Unforgettable Sailing Holidays

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A General Description of Sailing Yacht AMADEUS

AMADEUS was previously registered as project/yacht name Amadeus 1er. This 33 metre (109 ft) luxury yacht was built by Dynamique Yachts in 1991. Sailing Yacht AMADEUS is a well proportioned superyacht. The yacht is a modern sloop with a cutter rig. The naval architecture office whom authored the design work on this ship was Philippe Briand. Luxury yacht AMADEUS is a quality yacht that is able to accommodate as many as 12 guests on board and has a total of 5 crew members.

Sailing yacht AMADEUS was built by the famous Dynamique Yachts shipyard .The yacht features superb sailing characteristics which are complimented by her spacious interior and abundant deck space. Sailing sloop AMADEUS can accommodate 10 passengers in five cabins. With one large master stateroom and four additional cabins which are all air conditioned and have en suite bathrooms. She also has two separate salons and a full dining room. The aft deck is fully covered with seating. The fore deck has an unique pool on deck and swimming in the sea is made accessible by a large swim aft platform.

The Construction & Naval Architecture relating to Luxury Yacht AMADEUS

Philippe Briand was the naval architect firm involved in the formal nautical design work for AMADEUS. Also the company Philippe Briand skillfully collaborated on this undertaking. In 1991 she was actually launched to triumph in Marans and following sea trials and final completion was afterwards passed on to the yacht owner. Dynamique Yachts completed their new build sailing yacht in France. A reasonable proportion is brought about with a maximum beam (width) of 7.5 metres / 24.6 feet. With a 3.6m (11.8ft) draught (maximum depth) she is reasonably deep. The material composite was used in the building of the hull of the sailing yacht. Her superstructure above deck is built with the use of composite. Over the deck of AMADEUS she is 32.7 (107.3 ft) in length. In 2004 extra refitting and modernisation was also finished.

Engines & Speed For S/Y AMADEUS:

She is driven by twin screw propellers. The main engine of the ship gives 375 horse power (or 276 kilowatts). She is equiped with 2 engines. The combined thrust for the boat is therefore 750 HP / 552 KW.

On board Superyacht AMADEUS She has The Following Guest Accommodation Format:

Bestowing bedding for a maximum of 12 yacht guests sleeping aboard, the AMADEUS accommodates them in style. Normally the vessel requires approximately 5 professional crewmembers to run.

A List of the Specifications of the AMADEUS:

Further information on the yacht.

Condaria is the company that installed the A/C on the yacht. AMADEUS features a teak deck.

AMADEUS Disclaimer:

The luxury yacht AMADEUS displayed on this page is merely informational and she is not necessarily available for yacht charter or for sale, nor is she represented or marketed in anyway by CharterWorld. This web page and the superyacht information contained herein is not contractual. All yacht specifications and informations are displayed in good faith but CharterWorld does not warrant or assume any legal liability or responsibility for the current accuracy, completeness, validity, or usefulness of any superyacht information and/or images displayed. All boat information is subject to change without prior notice and may not be current.

Quick Enquiry

"Indeed we believe that the first function of a sailing yacht is the aesthetics and we spent a lot of time in refining the lines during the project." - "I understood very young that to win a race you have to have the best boat, and so I started to be interested about the technology and the design of the boat." - Philippe Briand

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AMADEUS 110' Fully Crewed Sailing Yacht

• Summer Locations: Greece , Turkey Winter Locations: Greece
• Max Guests : 12    Cabins : 5    Crew : 6
• Starting at : EUR €39,500 (approx. $45,820 USD )

Charter rates do not include expenses or taxes

Her master cabin features a walk around king bed, desk/vanity, and en-suite bathroom. Additionally, there are two guest cabins each with a queen bed convertible to two twins, and two guest cabins each with a queen bed and twin bed. Each guest cabin has an en-suite.

Her main salon has a spacious, contoured conversational area, along with a large, flatscreen T.V. The aft deck features al fresco dining with Bimini top. Up on deck there are sun pads and a splash pool for you and your guests to enjoy.

Watersports offered include a 15 foot tender with 75hp engine, water skis for adults and children, tube, wakeboard, kayak, fishing gear, snorkeling gear, and rendezvous diving.

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Can sleep up to 10 guests in 5 staterooms Weekly rate starts at: EUR €45,500 (approx. $52,780 USD)

Summer Locations: Turkey

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TIGRA 124' sailing yacht

Can sleep up to 10 guests in 5 staterooms Weekly rate starts at: EUR €32,000 (approx. $37,120 USD)

Winter Locations: Greece , Turkey

Summer Locations: Greece , Turkey

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ALTHEA 122' sailing yacht

Can sleep up to 10 guests in 5 staterooms Weekly rate starts at: EUR €39,500 (approx. $45,820 USD)

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Summer Locations: Greece

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AMADEUS 110' sailing yacht

Can sleep up to 12 guests in 5 staterooms Weekly rate starts at: EUR €39,500 (approx. $45,820 USD)

See additional pictures and info about AMADEUS »    Contact us about AMADEUS »

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Sailing Yacht | Amadeus

Fuel Capacity

Water capacity, sailing yacht amadeus | luxury crewed monohull.

Sailing yacht AMADEUS is a stunning 110 ft yacht available for charter in Greece. With a clean, spacious teak deck and a unique outdoor saloon that can seat up to 12 guests across two tables, it’s the perfect place for outdoor dining and entertainment. The deck saloon can also be enclosed with a special canopy and roll-up windows, making it suitable for use in all weather conditions. At the front of the boat, there’s a splash pool and sunbathing area with a removable awning for shade.

Inside the boat, a staircase from the cockpit leads to a well-lit and roomy saloon area with plenty of seating, including a formal dining area, bar, LCD TV, entertainment center, iPod dock station, and Playstation. Sailing Yacht AMADEUS can accommodate 10-12 guests in five large cabins, including a full-width master stateroom and two double cabins, each with an extra single bed. The two twin cabins can also be converted to doubles upon request, making her the only sailboat on the Greek market with five double beds.

To add to the fun, sailing yacht AMADEUS also comes with a range of water toys, including adult and children’s water skis, tubes, inflatable canoes, wakeboard, fishing rod, and snorkeling gear. She was built by Dynamique Yachts in 1996 and underwent a refit in 2014/2018.

ACCOMMODATION

• 1 Master cabin
• 2 VIP cabins
• 2 Twin cabins

Accomodation is offered for 10 -12 guests in 5 spacious cabins: Master cabin forward features a double bed, vanity unit and generous storage facilities, as well as audio/visual entertainment. The en-suite includess a large bath tub, shower and separate WC. Two identical double cabins with additional single bunks situated forward. Two identical double cabins situated aft which can be convertible to twins. (Total 5 double beds) All cabins with en suite facilities and audio/visual entertainment.

A professional crew of 5-6 members are accommodated in separate quarters.

Note that these specifications may vary slightly depending on the specific yacht’s configuration and modifications made by the owner.

New rigging BSI Denmark (2018) New North Sails (2016) Nuvorania tender 4.60m with a New Outboard EVINRUDE E tec 75hp Engines: 2 x 320HP Perkins Rolls Royce Generators: 1 Northern Lights x 25KW, 1 ONAN x 60KW Cruising speed: 10 Fuel consumption: 120 Litres/Hr Generators: 250 Liters/Day

Navigation and safety

• Outside GPS plotter
• Bow thruster
• Electric winches
• Classic mainsail

Saloon and cabins

• Air conditioning
• Coffee machine
• Kitchen utensils
• Pillows and blankets

Entertainment

• LCD 27″ TV, VCR, & CD entertainment systems in Saloon
• X-Box ONE X & Playstation 3 in Saloon
• Master cabin: TV, CD, & DVD entertainment systems
• Double cabins: TV, CD, & DVD entertainment systems
• Twin cabins (convertible to Doubles):TV, CD, & DVD entertainment systems

Water Sports

• Tender & Toys:
• 2018 Nuvorania tender 4.60m with a New Outboard EVINRUDE E tec75hp
• Water Skis (adult and kids)
• Inflatable Kayak
• Fishing Gear
• Snorkelling Equipment
• 4 Yoga mats
• Bathing platform
• Stand Up Paddle

Weekly price: €35,000 – €42,500

Low Season | High Season

Charter Type: Crewed

Berths: 10-12 guests, sailing area: argo-saronic, departure ports: alimos, athens, send us your request, personal information, booking information.

Odyssey Sailing is registered and bonded with the Greek National Tourist Organisation (GNTO – EOT) and is a member of the Hellenic Yacht Brokers Association (HYBA).

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Length 33,5m / 109′ ft.

Built/Last Refit 2009/2021

Weekly rate Low € 35.000

Weekly rate High € 45.500

Accommodation

Luxury yacht AMADEUS can accommodate up to 12 guests in 5 cabins. One Master cabin with small desk and en suite facilities (wc separate from bath and shower). Two double cabins with additional single bed and two twin cabins. All cabins with en suite facilities.

Charter Amenities and Extras

S/Y AMADEUS has the following extras onboard: Tenders & Toys include Novourania tender 4.20m with YAMAHA X 70hp plus, MERCURY x 10hp, Water Skis, Mono Ski, Wakeboard, 2 Tubes, Fishing Gear, Snorkelling Equipment, Communications include VHF-GMDSS, Cellular phone, Radar, E-Mail/internet access, Audio Visual Equipment and Deck Facilities include Master cabin: TV, CD, & DVD entertainment system, Double cabins: TV, CD, & DVD entertainment system, Twin cabins: TV, CD, & DVD entertainment system, Saloon: LCD 27’ TV, VCR, & CD entertainment system.

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Charter the AMADEUS

AMADEUS is a 110-foot sailing yacht that can accommodate ten to twelve passengers in five staterooms as follows: a spacious Owner’s stateroom with a double bed, a vanity and an entertainment unit including TV, DVD and music system; two cabins with a double bed and an additional single bed; two cabins with two twin beds each. All staterooms have en suite bathrooms, a TV, DVD and CD player. There are two separate salons onboard as well as a full dining room. The aft deck is fully covered and has seating for all guests to dine in the open air. Forward of the cockpit is a lovely cushioned area for sunning and an unusual pool is found in the fore of the yacht. Swimming in the sea is made accessible by the large swim aft platform.

Image Gallery

Yacht Specifications:

Length: (33.26m/109.11ft), yacht type: sailing yachts, beam: 24.7 ft, built: 1996 | 2018, draft: 12.10 ft, builder: dynamic, guests: 10-12, engines: 2 x 320hp perkins rolls royce, generators: 1 northern lights x 25kw, 1 onan x 60kw, fuel: 120 ltrs/hr, configuration: 1 master cabin, 2 doubles cabins with a single bed each, 2 twin cabins, cruising speed: 10 knots/hr.

(*All specifications are given in good faith and offered for informational purposes only. Yacht inventory, specifications and charter rates are subject to change without prior notice.*)

Recreational Equipment

• NEW Novorania tender 4.60m with NEW EVINRUDE 75hp plus MERCURY x 10hp • Wakeboard • Water Skis (adult and kids), Mono Ski • 2 Tubes • Kayak • 4 Yoga mats • Fishing Gear Snorkelling Equipment

Weekly Rates

High season: €42,500/week, med season: €37,500/week, low season: €35,000/week.

(*Rates are given based on a week charter / Rates are subject to change without notice*)

Customer Reviews

I could no joke die tomorrow and be a happy man. ~ Matthew F.

Although we have traveled just about all over the world, this was probably our best vacation ever. We will be back! ~ Louise Z.

Our trip was FABULOUS! More than exceeded expectations. ~ Anne G.

We have just completed a vacation that I have thought about for a lot of years. Thank you all for making a dream come true!!!! ~ Mae & Bill M.

Everyone is still talking about the trip and I cannot imagine it going any better. ~ Jack D.

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Destination Greece Turkey Montenegro and Croatia West Mediterranean

Number of Guests 1 2 - 4 4 - 6 6 - 8 8 - 10 10 - 12 12+

Number of Cabins 3 Cabin 4 Cabins 5 Cabins 6 Cabins 7 Cabins 8+ Cabins

Yacht Length 45ft - 70ft 70ft - 110ft 110ft - 130ft 130ft - 160ft 160ft +

Weekly Rate < €14,000 €14,000 - 35,000€ 35,000€ - 49,000€ 49,000€ - 70,000€ 70,000€ - 105,000€ 105,000€ - 175,000€ 175,000€ +

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AMADEUS YACHT CHARTER

21.95m  /  72'   sunseeker   2008.

• Previous Yacht

Cabin Configuration

Special Features:

• Cruising speed of 22 knots
• Sleeps 6 guests
• Williams Jet RIB

Luxury yacht Amadeus is the perfect charter platform for yachting vacations spent entertaining in style

The 21.95m/72' motor yacht 'Amadeus' by the British shipyard Sunseeker offers flexible accommodation for up to 6 guests in 3 cabins.

If you're looking for a family-friendly yacht with plenty of onboard amenities, Amadeus is the perfect choice, promising superb charter vacations whatever the destination.

Guest Accommodation

Built in 2008, Amadeus offers guest accommodation for up to 6 guests in 3 suites comprising a master suite, one VIP cabin and one twin cabin. There are 4 beds in total, including 1 queen, 1 double and 2 singles. She is also capable of carrying up to 2 crew onboard to ensure a relaxed luxury yacht charter experience.

Onboard Comfort & Entertainment

Whatever your activities on your charter, you'll find some impressive features are seamlessly integrated to help you, notably Wi-Fi connectivity, allowing you to stay connected at all times, should you wish. Guests will experience complete comfort while chartering thanks to air conditioning.

Performance & Range

Powered by twin MAN engines, she comfortably cruises at 22 knots, reaches a maximum speed of 35 knots with a range of up to 250 nautical miles.

Onboard Amadeus has a range of toys and accessories to keep you and your guests entertained on the water throughout your stay. Principle among these are Super wid waterskis that are hugely entertaining whether you are a beginner or a seasoned pro. Another excellent feature are O' Brien Ace wakeboards so guests can show off at speed. When it's time to travel from land to see, it couldn't be easier with a Williams Jet RIB.

Motor yacht Amadeus boasts an impressive array of outstanding amenities for truly out-of-this-world charter vacations that you’ll never forget.

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Amenities & Entertainment

For your relaxation and entertainment Amadeus has the following facilities, for more details please speak to your yacht charter broker.

Amadeus is reported to be available to Charter with the following recreation facilities:

• 1 x Williams 325 Jet RIB 100 HP engine

For a full list of all available amenities & entertainment facilities, or price to hire additional equipment please contact your broker.

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For a full list of all available amenities & entertainment facilities, or price to hire additional equipment please contact your broker.

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

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Built by the famous Dynamique Yachts shipyard and having undergone a refit in 2018, sailing Yacht Amadeus was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design, comfortably reaching top speeds of 12 knots and ensuring excellent sailing performance. ...

The 33.5m/109'11" 'Amadeus' sail yacht built by the French shipyard Dynamiq is available for charter for up to 10 guests in 5 cabins. This yacht features interior styling by French designer Philippe Briand. Whether you are after the thrill of sailing or prefer to kick back, Amadeus is custom-built for adventure, offering a ring-side seat at the heart of the action once her sails have unfurled ...

Sailing yacht AMADEUS is a luxury vessel that measures 33.5m (109.9ft) in length. She was built by the famous Dynamique Yachts shipyard in 1995 and received a total refit in 2004 and smaller refits in 2012/14 and 2018 plus new interior fabrics in 2022. AMADEUS is an elegant cutter rigged sloop with a sleek hull design painted in an eye-catching ...

Amadeus Description. Built by the famous Dynamique Yachts shipyard, and having undergone a total refit in 2018, S/Y Amadeus was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design, comfortably reaching top speeds of 12 knots and ensuring excellent sailing ...

Length : 30.2 m / Passengers : 8. Special features : - One of the most elegant SW100- Excellent and experienced crew- Very elegant interiors- Available in West and East Med- Large outdoor spaceTender: 4.30... Price Per week from : 46 000€. View this yacht. AMADEUS is a fast cruising sailing yacht built by Dynamique Yachts and totally refit in ...

The 23.85m/78'3" sail yacht 'Amadeus' was built by Custom. Her interior is styled by design house Jean Marc Piaton and she was completed in 2018. Guest Accommodation. Amadeus has been designed to comfortably accommodate up to 8 guests in 4 suites. She is also capable of carrying up to 2 crew onboard to ensure a relaxed luxury yacht experience.

Built by the famous Dynamique Yachts shipyard, and having undergone a total refit in 2018. S/Y Amadeus was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design. Comfortably reaching top speeds of 12 knots and ensuring excellent sailing performance.

The yacht is maintained in excellent condition with a five-star crew year round. Sailing Yacht Amadeus was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design, comfortably reaching top speeds of 12 knots and ensuring excellent sailing performance.

AMADEUS I is a 44m/144' motor yacht for charter delivered by the Timmerman shipyard in 2014. Considered as a great luxury charter yacht for friends and family, AMADEUS I was fully upgraded in 2019. Her key features include a huge sundeck with a jacuzzi pool plus a brand-new beach club with a gym and sauna at sea level.

Built by the famous Dynamique Yachts shipyard, and having undergone a total refit in 2014, S/Y Amadeus was designed to please the most demanding of yachtsmen. Built for smooth sailing, this elegant cutter rigged sloop has a sleek hull design, comfortably reaching top speeds of 12 knots and ensuring excellent sailing performance.

AMADEUS was previously registered as project/yacht name Amadeus 1er. This 33 metre (109 ft) luxury yacht was built by Dynamique Yachts in 1991. Sailing Yacht AMADEUS is a well proportioned superyacht. The yacht is a modern sloop with a cutter rig. The naval architecture office whom authored the design work on this ship was Philippe Briand.

Amadeus is a 33.5 m sailing yacht. She was built by Dynamique Yachts in 1991. With a beam of 7.5 m and a draft of 3.9 m. The sailing yacht can accommodate 12 guests in 5 cabins. The yacht was designed by Philippe Briand.

Launched in 1996 by Dynamique Yachts, Amadeus is a 110 foot sailing sloop. To keep her up to date and comfortable for her guests, she has received refits in 2014 and 2018. She has been fitted with twin 320hp Perkins Rolls Royce engines for power, along with her sails.

33.5m / 109'11 Dragos Yachts 1996 / 2007. The 34.75m/114' 'Amadeus' motor yacht built by shipyard Dragos Yachts is available for charter for up to 12 guests in 5 cabins. This yacht features interior styling by Ugar Kose. Built in 1996, Amadeus's bespoke fittings and design ensure guests can explore the ocean's wonders in style and comfort.

Sailing Yacht AMADEUS can accommodate 10-12 guests in five large cabins, including a full-width master stateroom and two double cabins, each with an extra single bed. The two twin cabins can also be converted to doubles upon request, making her the only sailboat on the Greek market with five double beds.

Fully crewed Sailing Yacht AMADEUS available for private yacht charter in Greece, the best sailing holidays & vacation in the Greek Islands. +30 6948 295 207. [email protected] . Aten, Solonos 22-24, Agii Anargiri 135 61, Greece ... Sailing Yachts; Motor Sailer; Yacht Charter Terms; V.I.P. Services; Destinations; About us;

Charter theAMADEUS. AMADEUS is a 110-foot sailing yacht that can accommodate ten to twelve passengers in five staterooms as follows: a spacious Owner's stateroom with a double bed, a vanity and an entertainment unit including TV, DVD and music system; two cabins with a double bed and an additional single bed; two cabins with two twin beds each.

AMADEUS I is a 44m luxury motor super yacht available for charter built in 2014, refitted in 2019. Charter up to 10 guests in 5 cabins (1 Master, 2 VIP, 3 Double & 2 Twin) with a crew of 9. She is also available for events and corporate charter.

No:7 Kuşadası 09400 Aydın. + (90) 256 340 03 40. [email protected] . Mon - Fri: 9:00 - 18:00. Closed on Weekends. Istanbul Branch - Türkiye. Moscow - Russia. London - United Kingdom. New York - United States of America.

Küçükbakkalköy Mah. Fevzipaşa Cad. Bozkır Sok. No:1 ,K:3 D:15 Ataşehir 34750 Istanbul + (90) 216 900 28 62 +(90) 216 576 47 90. [email protected]

Get directions to Yuzhny prospekt, 6к1 and view details like the building's postal code, description, photos, and reviews on each business in the building

The 21.95m/72' 'Amadeus' motor yacht built by the British shipyard Sunseeker is available for charter for up to 6 guests in 3 cabins.. Primed for exploring secluded beaches and tucked-away lagoons or simply relaxing and soaking up the rays onboard, motor yacht Amadeus is tailor-made for family fun.

Known as the "Motor City of Russia." Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname "Motor City" due to its significant involvement in the automotive industry.. Home to the Elektrostal Metallurgical Plant. Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

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