rolex yacht master 2 retail price

Shop Graduation Gifts

• Used Rolex Prices

Get Your Used Rolex Price

One of the primary reasons we founded Bob's Watches was to establish an efficient marketplace with a trusted buyer and seller. Since there was such a void in the marketplace for this service, we have enjoyed remarkable success by providing better value for the seller and for the buyer as well. Most people looking to sell Rolex watches just want to know what is it worth and what is a fair price I can get for it.

If you are in the market to sell your Rolex watch, browse our pricing sheet to determine the current market value of any given model.

Used Rolex Pricing

Subscribe stay updated.

Get access to exclusive insight not available anywhere else on this website! Sign up below.

Email address:

Used Rolex Price Guide

Anyone who follows the secondary Rolex watch market will likely tell you that it continues to be a good investment. The insatiable demand for Rolex watches continues to be a driving force in the pre owned Rolex watches market. Even Rolex models that were once easy to buy on the secondary market at prices much less than retail are now commanding prices close to or even above their brand-new counterparts. But just how much is a Rolex? To make sense of the current state of Rolex prices and to understand why which ones are rising and why, here's our ultimate guide to used Rolex prices.

Click here for our Ultimate Buying Guide on Rolex watches.

Rolex Submariner Prices: Retail vs Used

The Submariner dive watch is Rolex's most famous sports model. While the collection is expansive, the stainless steel Rolex Submariner Date watches are the most ubiquitous. The rise of the steel Submariner Date Manufacturer Suggested Retail Price (MSRP) is charted below and covers the following references:

• Submariner Date ref. 16610LN (1987 – 2010)
• Submariner Date ref. 16610LV "Kermit" (2003 – 2010)
• Submariner Date ref. 116610LN (2010 – 2020)
• Submariner Date ref. 116610LV "Hulk" (2010 – 2020)
• Submariner Date ref. 126610LN (2020 – Present)
• Submariner Date ref. 126610LV "Cermit" (2020 – Present)

Stainless Steel Submariner Date Price

Rolex has always made the (no-date) Submariner in stainless steel and fitted it with a black dial and bezel. As such, it's the least expensive Sub in the catalog. The rise of the steel Submariner MSRP is charted below and includes the following references:

• Submariner ref. 14060M (1999 – 2012)
• Submariner ref. 114060 (2012 – 2020)
• Submariner ref. 124060 (2020 – Present)

Stainless Steel Submariner Price

However, the retail price does not tell the full story. As a highly sought-after Rolex watch, the 2022 prices for used steel Rolex Submariner models are generally more than MSRP.

Rolex Submariner Date Pre Owned Prices:

• Pre-owned Submariner Date 16610LN Price: Starting at $8,795
• Pre-owned Submariner Date 16610LV Price: Starting at $18,495
• Pre-owned Submariner Date 116610LN Price: Starting at $10,795
• Pre-owned Submariner Date 116610LV Price: Starting at $23,995
• Pre-owned Submariner Date 126610LN Price Starting at $14,795
• Pre-owned Submariner Date 126610LV Price: Starting at $21,995

Rolex Submariner No-Date Pre Owned Prices:

• Pre-owned Submariner 14060M Price Range: Starting at $10,195
• Pre-owned Submariner 114060 Price Range: Starting at $12,395
• Pre-owned Submariner 124060 Price Range: Starting at $14,295

Rolex GMT-Master II Prices: Retail vs Used

The Rolex GMT-Master II was the first model to debut the then-new Cerachrom ceramic bezel, which ushered in a new design era for the brand. The stainless steel GMT-Master II with a Cerachrom bezel was released in 2007 and it was first only available in black. The following decade, the familiar two-tone GMT bezels joined the lineup. The rise of steel GMT-Master II retail prices are charted below and covers the following references:

• GMT-Master II ref. 116710LN (2007 – 2018)
• GMT-Master II ref. 116710BLNR "Batman" (2013 – 2019)
• GMT-Master II ref. 126710BLRO "Pepsi" (2018 – Present)
• GMT-Master II ref. 126710BLNR "Batman" (2019 – Present)

Stainless Steel GMT-Master II Price

Again, we see that the market of collectors and enthusiasts drive up the value of steel GMT-Master II watches. Below are the 2022 prices for used steel GMT-Master II watches.

• Pre-owned GMT-Master II 116710LN Price: Starting at $12,995
• Pre-owned GMT-Master II 116710BLNR Price: Starting at $17,995
• Pre-owned GMT-Master II 126710BLRO Price: Starting at $17,995
• Pre-owned GMT-Master II 126710BLNR Price: Starting at $20,595

Rolex Daytona Prices: Retail vs Used

The most famous chronograph ever made, the Rolex Daytona is the one to own. The steel variants are particularly popular - although the gold and two-tone versions aren't far behind. While the automatic steel Daytona watches were equipped with metal bezels since their launch in 1988, in 2016 that all changed when Rolex switched to a black Cerachrom bezel. The following graph shows the retail price increase of the stainless steel Daytona, which covers the following references:

• Daytona ref. 116520 (2000 – 2016)
• Daytona ref. 116500 (2016 – Present)

Stainless Steel Daytona Price

Of all the Rolex watches, it's the Daytona that commands the highest premiums on the secondary market - more than double retail. Here are the 2022 prices for used steel Daytona references:

• Pre-owned Daytona 116520 Price: Starting at $24,995
• Pre-owned Daytona 116500 Price: Starting at $34,495

Rolex Explorer Prices: Retail vs Used

With its steel construction and time-only dial, the Explorer is positioned as one of Rolex's most affordable and understated sports watch models. The past few years have seen an incredible demand increase for the Explorer - both for the older 36mm model and the newer 39mm model, thereby driving up its market price. The below graph tracks the rise in the Rolex Explorer MSRP, covering the following references:

• Explorer ref. 114270 (2001 – 2010)
• Explorer ref. 214270 MK I (2010 – 2016)
• Explorer ref. 214270 MK II (2016 – 2021)
• Explorer ref. 124270 (2022 - Present)

Explorer Price

While Rolex has maintained the Explorer retail price over the last decade, the demand for this watch has driven the prices up for pre-owned models above retail prices. Here are the 2022 prices for used Explorer watches:

• Pre-owned Explorer 14720 Price: Starting at $6,000
• Pre-owned Explorer 214720 MK I Price: Starting at $7,295
• Pre-owned Explorer 214720 MK II Price: Starting at $8,195

Rolex Explorer II Prices: Retail vs Used

The younger, bigger, and more complicated brother of the Explorer, the Explorer II benefits from the addition of GMT and date functionalities. Like many other Rolex sports watch models, the Explorer II underwent a size increase, growing from 40mm to 42mm in 2011. The following graph shows the rise in the Explorer II retail price, covering the following references:

• Explorer II ref. 16570 (1989-2011)
• Explorer II ref. 216570 (2011 - 2021)
• Explorer II ref. 226570 (2012 - Present)

Explorer II Price

It wasn't that long ago that the Explorer II was frequently dubbed the most underrated Rolex sports watch in the market with pre-owned prices reliably much less than retail prices. The story has significantly changed over the last couple of years and as of 2022, these are the prices for pre-owned Rolex Explorer II watches:

• Pre-owned Explorer II 16570 Price: Starting at $8,595
• Pre-owned Explorer II 216570 Price: Starting at $10,195

Rolex Sea-Dweller and Deepsea Prices: Retail vs Used

The Sea-Dweller and the Deepsea are Rolex's most robust and capable dive watches, with the former boasting a water-resistance rating of 1,200 meters and the latter an incredible rating of 3,900 meters! The Sea-Dweller has been around since 1967 while the Deepsea is much newer, having made its debut in 2008. Below are charts depicting the MSRP increase of the Sea-Dweller and the Deepsea, covering the following references:

Rolex Sea-Dweller Prices:

• Sea-Dweller ref. 16600 (1989 – 2009)
• Sea-Dweller ref. 116600 (2014–2017)
• Sea-Dweller ref. 126600 (2017 – Present)

Rolex Deepsea Prices:

• Deepsea ref. 116660 (2008 – 2018)
• Deepsea ref. 116660 D Blue (2014 – 2018)
• Deepsea ref. 126660 (2018 – 2022)
• Deepsea ref. 126660 D-Blue (2018 – 2022)
• Deepsea ref. 136660 (2022 - Present)
• Deepsea ref. 136660 D-Blue (2022 - Present)

Sea-Dweller Price

Deepsea Price

Similar to the popularity of the Submariner, these two dive watches have also always enjoyed healthy resale prices. However, the last handful of years has witnessed sharp increases in resale value. In 2022, these are the prices for pre-owned Sea-Dweller and Deepsea watches:

Rolex Sea-Dweller Pre Owned Prices:

• Pre-owned Sea-Dweller 16600 Price: Starting at $9,995
• Pre-owned Sea-Dweller 116600 Price: Starting at $16,995
• Pre-owned Sea-Dweller ref. 126600 Price: Starting at $14,595

Rolex Deepsea Pre-Owned Prices:

• Pre-owned Deepsea ref. 116660 Price: Starting at $12,495
• Pre-owned Deepsea ref. 116660 D Blue Price: Starting at $13,495
• Pre-owned Deepsea ref. 126660 Price: $15,995
• Pre-owned Deepsea ref. 126660 D-Blue Price: Starting at $15,995

Rolex Yacht-Master Prices: Retail vs Used

Rolex introduced the Yacht-Master nautical watch in 1992, similar in many ways to the Submariner but more luxurious in its execution. The Yacht-Master's higher price point reflects the watch's ample use of precious metals. Below is a graph charting the rise of MSRP of the popular stainless steel and platinum Yacht-Master 40, covering the following references:

• Yacht-Master 40 ref. 16622 (1999 – 2012)
• Yacht-Master 40 ref. 116622 (2012 – 2019)
• Yacht-Master 40 ref. 126622 (2019 – Present)

Stainless Steel & Platinum Yacht-Master 40 Price

Yet again, we see that the overall demand for Rolex sports watches, including the Yacht-Master, is causing pre-owned prices to escalate at a rapid rate. It was once easier to find a used Yacht-Master well below retail; however, as of early 2022, expect to pay these prices for pre-owned references:

• Pre-owned Yacht-Master 40 16622 Price: Starting at $9,995
• Pre-owned Yacht-Master 40 116622 Price: Starting at $14,495
• Pre-owned Yacht-Master 40 126622 Price: Starting at $15,995

Rolex Yacht-Master II Prices: Retail vs Used

Released in 2007 as a 44mm model equipped with a regatta chronograph, the Yacht-Master II is one of Rolex's newest, largest, most complicated, and priciest sports watches. While it was initially only available in precious metals, in 2013, Rolex launched the stainless steel Yacht-Master II. As the chart below illustrates, Rolex has not increased the steel Yacht-Master II MSRP significantly over the last decade.

• Yacht-Master II ref. 116680 Mark I (2013 - 2017)
• Yacht-Master II ref. 116680 Mark II (2017 - Present)

Stainless Steel Yacht-Master II Price

It's no secret that the Yacht-Master II's bold style and niche complication is a polarizing offering within Rolex enthusiasts. As such, it hasn't yet gained the type of mass popularity as other Rolex sports watches and as of early 2022, fans of this regatta chronograph can still take advantage of below-retail prices for a used steel Yacht-Master II.

• Pre-owned Yacht-Master II ref. 116680 Price: Starting at $20,995

Rolex Milgauss Prices: Retail vs. Used

Although the antimagnetic Milgauss watch was first created in the mid-1950s to serve the burgeoning scientific community, Rolex discontinued it in 1988. However, in 2007, the Milgauss made its return in a modern form with a 40mm steel case. Buyers could choose between the Milgauss ref. 116400 with a traditional clear sapphire crystal and the futuristic-looking Milgauss ref. 116400GV with a green-tinted sapphire crystal. As of 2016, Rolex only produces the green "GV" version and the below plot depicts the increase of both Milgauss reference retail prices since their introduction.

• Milgauss ref. 116400 (2007 - 2016)
• Milgauss ref. 116400GV (2007 - Present)

Milgauss Price

The Milgauss is one of the very few sportier 40mm steel Rolex watches that can currently be found in the secondary market at prices below retail. However, the price difference between a new and a pre-owned Milgauss is not that significant and the gap seems to be closing. As of 2022, the prices for used Rolex Milgauss watches are:

• Milgauss 116400 Price: Starting at $9,595
• Milgauss 116400GV Price: Starting at $7,995

Rolex Air-King Prices: Retail vs Used

With its straightforward stainless steel construction, smaller 34mm case size, and time-only dial, the Air-King was historically one of Rolex's most affordable watches. However, in 2014, Rolex discontinued the Air-King and brought it back in 2016 as a very different watch. The current Rolex Air-King is now larger, sporting a 40mm case with a black dial with colorful details, and it has been given the same antimagnetic capabilities as the Milgauss. Its retail price has also increased to reflect the changes and below is a chart that illustrates the change in MSRP of the following references:

• Air-King ref. 114200 (2007 – 2014)
• Air-King ref. 116900 (2016 – 2022)
• Air-King ref. 126900 (2022 - Present)

Air-King Price

Similar to the majority of stainless steel models, pre-owned Air-King prices have also increased in recent years to levels close to or above retail. As of 2022, the cost of owning used Air-King watches are as follows:

• Pre-owned Air-King ref. 114200 Price: Starting at $6,595
• Pre-owned Air-King ref. 116900 Price: Starting at $9,595

Rolex Sky-Dweller Prices: Retail vs Used

The Sky-Dweller is the newest model to join the Rolex catalog, first released in 2012. With a gold fluted bezel on top of its 42mm case, the Sky-Dweller borrows its design from other Rolex dress watches but benefits from an annual calendar complication and a dual timezone display. The Sky-Dweller was initially exclusively available in solid 18k gold but in 2017, Rolex released a pair of Rolesor versions - one that paired a stainless steel case with a white gold bezel and the other in a two-tone yellow gold and steel combination. Given that the Rolesor Sky-Dweller watches have only been around since 2017, their retails prices have only increased by a few hundred dollars.

• Sky-Dweller ref. 326934 (2017 – Present)
• Sky-Dweller ref. 326933 (2017 – Present)

Rolesor Sky-Dweller Price

While Rolex has not significantly increased the price of the steel and white gold Sky-Dweller, the value of pre-owned editions has skyrocketed. Both Rolesor Sky-Dweller watches are currently valued above their retail prices on the secondary market and it's not uncommon for the steel/white gold variant - particularly the one with the blue dial - to resell for almost double. Prices for used Rolex Sky-Dweller watches as of 2022 are as follows:

• Pre-owned Sky-Dweller 326934 Price: Starting at $26,995
• Pre-owned Sky-Dweller 326933 Price: Starting at $22,995

Rolex Day-Date Prices: Retail vs Used

As it is Rolex's most prestigious watch model and exclusively fashioned from precious metals, Day-Date watches, also known as Rolex President watches, are some of the brand's priciest pieces. Although Day-Date watches are available in three different shades of gold and platinum, the most popular are yellow gold Rolex Presidentials. Below is a graph charting the increase in MSRP of yellow gold Rolex Day-Date watches, covering the following references:

• Day-Date 36 ref. 118238 (2000 – 2019)
• Day-Date 36 ref. 128238 (2019 – Present)
• Day-Date II ref. 218238 (2008 – 2015)
• Day-Date 40 ref. 228238 (2015 – Present)

Yellow Gold Day-Date Price

It used to be common to find pre owned Day-Date watches at prices well below retail. However, yellow gold Rolex Day-Date watches have been having a major moment these last few years and their popularity has driven up the prices in the pre-owned market. 2022 prices for used Rolex President watches are as follows:

• Pre-Owned Day-Date 36 118238 Price: Starting at $23,795
• Pre-Owned Day-Date 36 128238 Price: Starting at $39,995
• Pre-Owned Day-Date II 218238 Price: Starting at $34,995
• Pre-Owned Day-Date 40 228238 Price: Starting at $45,495

Datejust Prices: Retail vs Used

The Datejust has been Rolex's flagship watch since its inception in 1945. The Datejust is available in a vast assortment of sizes, materials, and styles but some of the most popular are the stainless steel variants with case sizes that measure 36mm or 41mm. Below is a graph detailing the retail prices of steel Rolex Datejust watches, covering the following references:

• Datejust 36 ref. 16200 (1989 – 2006)
• Datejust 36 ref. 116200 (2006 – 2018)
• Datejust 36 ref. 126200 (2018 – Present)
• Datejust II ref. 116300 (2012 – 2017)
• Datejust 41 ref. 126300 (2017 – Present)

Stainless Steel Datejust Prices

Good news for Rolex fans looking to buy a pre-owned Datejust - some references can still be found below the retail prices of the most current models. Yet, the latest generation of steel Datejust watches, whether Datejust 36 or Datejust 41, are selling for a premium on the pre-owned market. The prices for used Rolex Datejust watches as of 2022 are as follows:

• Pre-owned Datejust 36 16200 Price: Starting at $5,995
• Pre-owned Datejust 36 116200 Price: Starting at $6,895
• Pre-owned Datejust 36 126200 Price: Starting at $8,995
• Pre-owned Datejust II 116300 Price: Starting at $10,495
• Pre-owned Datejust 41 126300 Price: Starting at $9,795

Rolex Oyster Perpetual Prices: Retail vs. Used

The Oyster Perpetual is Rolex's entry-level watch, combining a water-resistant Oyster case in stainless steel with an automatic Perpetual movement that powers the time-only dial. Rolex has offered the Oyster Perpetual in various sizes over the years and the below retail price chart tracks the following references:

• Oyster Perpetual 36 ref. 116000 (2008 – 2020)
• Oyster Perpetual 36 ref. 126000 (2020 – Present)
• Oyster Perpetual 39 ref. 114300 (2015 – 2020)
• Oyster Perpetual 41 ref. 124300 (2020 – Present)

Oyster Perpetual Prices

Thanks to Rolex releasing a brand new Oyster Perpetual lineup with colorful dials in 2020, the entry-level Rolex is trading well above retail prices in the pre-owned market. As of 2022, the prices for used Oyster Perpetual watches are as follows:

• Pre-owned Oyster Perpetual 36 116000 Price: Starting at $6,995
• Pre-owned Oyster Perpetual 36 126000 Price: Starting at $9,595
• Pre-owned Oyster Perpetual 39 Price: Starting at $7,195
• Pre-owned Oyster Perpetual 41 Price: Starting at $8,295

How a Rolex Price Is Determined for a Vintage or Used Watch

The Rolex price range is incredibly vast; however the actual fair market value of a pre owned watch isn't just about its age. In fact, a vintage Rolex can often fetch a significantly higher price than a second-hand watch from the current generation. So, what are all the factors that can determine a pre-owned Rolex price when evaluating its fair market value?

The overall condition of a watch can make or break its value. By assessing the aesthetics and functionality of a used Rolex, a knowledgeable dealer can properly price the watch at its true fair market value. In most instances, the better the condition of a watch, the higher its fair market value will be. However, sometimes when dealing with rare vintage references, certain signs of age such as tropical dials, ghost bezels, and patina can actually increase the value of the watch.

Original Features and Authenticity

There's a difference between an entirely circa-correct Rolex and an authentic Rolex, and they can both play greatly into the overall Rolex price range for a specific pre-owned model. An entirely circa-correct Rolex means that the watch boasts components that are all correct for the time period in which it was produced - a good sign that it likely still has all of its original factory parts (although there is no way to definitively tell that something wasn't replaced with an identical component from the exact same era at some point during its previous life).

Typically, prices on the vintage Rolex market are much stronger for watches that are completely circa-correct, even if they show signs of wear and age. An authentic Rolex is a watch that is completely genuine - meaning that every single component on it is made by Rolex, with no aftermarket or custom additions whatsoever. However, a Rolex can be 100% authentic without being circa-correct.

Typically when parts need to be replaced, Rolex replaces them with the newest compatible versions for that watch. These replacement components are entirely genuine, and are often superior from a purely functional standpoint; however for certain components on highly-collectable vintage models, these later-era replacement parts can sometimes detract significantly from the value of the timepiece.

Box and Papers

This isn't always a huge factor, as a lot of Rolex watches sold on the pre-owned market come without the original box or papers. However, for certain vintage Rolex models, the inclusion of their original box and paperwork can significantly increase their value for collections. Many times, these items were lost or otherwise separated from their accompanying watches over the years, and so finding a vintage Rolex that still has its original box and papers is becoming an increasingly rare occurrence.

Model and Reference Numbers

Some Rolex watches are more popular or collectable than others and that's just a fact. For example, most of the time a vintage Submariner is going to fetch a higher price than a vintage Datejust, simply because more Datejust watches were sold over the years, and (generally speaking) most people took better care of them.

You also have to consider the reference number of the watch itself, as there can be large price differences between them that can really dictate resale value. For example, a ref. 5512 and a ref. 5513 Submariner may look almost identical, but there is often a significant difference in price between these two models, even when they are from a similar year of production.

Provenance and Rarity

The model and reference number both significantly play into the overall rarity of a Rolex, and consequently influence its pricing. However, sometimes these factors hardly come into play at all. For example, you may own a rather common and inauspicious Rolex model, but if it previously belonged to a celebrity or other noteworthy individual, that gives the watch a serious provenance and can significantly increase its resale value.

Similarly, rare or unusual traits can also significantly increase a Rolex price far beyond what would normally be the fair market value for similar examples of the same reference. Additionally, you may have a Rolex from a not-particularly-special reference, but if it has a rare dial or some other unusual feature or even a factory defect, that also has the potential to make it rare and quite a bit more valuable to collectors.

Market Value

While all of these things play into determining the value of a Rolex, the secondary market also drives the prices of Rolex watches - just like a stock market. Bob's Watches uses this same open market system to help us both buy and sell watches at the most fair prices anywhere online. We publish both the buy and sell prices for every Rolex model, so that both buyers and sellers can verify that they are getting the best possible deal.

However, because the demand for Rolex watches far exceeds the supply at a retail level, multi-year waiting lists for many of the brand's top models exist at virtually all retailers around the globe. Consequently, this strong market demand can drive the fair market values for certain Rolex watches well above their original retail prices. For some ultra-desirable models like the stainless steel Rolex Daytona, if you are lucky enough to find one at retail, you can turn around and sell it for almost twice what you paid for it!

Used Rolex Prices As An Investment

In some cases, if you buy a brand-new Rolex, it may depreciate once you leave the store with them. However, as we've illustrated, more and more Rolex watches sell for significantly higher than their original retail prices. Chances are that you will be able to sell your Rolex in the future for roughly the same sum, should the need arise. You could buy a Submariner today and offload it again in ten years time for an amount similar to what you paid for it (or more) - meaning that you have worn an icon of horology for a decade, completely for free.

Choose the right Rolex model and you also stand a very good chance of making a profit. A number of Rolex's stainless steel sports watches only keep growing in terms of desirability, and the amount that collectors are willing to pay for them increases in tandem. Even if you don't want to part with your Rolex, you still have the peace of mind knowing that, if looked after properly, your watch will easily outlast you and can be handed down to the next generation to enjoy - and there are very few other things that can make a similar claim.

There are many reasons a Rolex watch costs what it does. While it can initially seem like a lot of money, once you look below the surface and take into account the quality of the materials, the timeless nature of the designs, the more than a century of heritage, and the fact they hold their value so well, the price of a Rolex watch is actually pretty reasonable. The product of the biggest and most successful watchmaker in the world, there's nothing quite like a Rolex.

Frequently Asked Questions

Below are some of the most frequently asked questions about used Rolex prices.

What is the price of a new Rolex Submariner?

Rolex released the newest collection of Submariner watches in 2020 with 41mm cases and new-generation movements. The retail price of a new Rolex Submariner ranges from $8,950 to $40,650.

• Submariner ref. 124060: $8,950
• Submariner ref. 126610LN: $10,100
• Submariner ref. 126610LV: $10,600
• Submariner ref. 126613LN: $14,700
• Submariner ref. 126613LB: $14,700
• Submariner ref. 126618LN: $37,950
• Submariner ref. 126618LB: $37,950
• Submariner ref. 126619LB: $40,650

However, due to the high demand for these watches and the accompanying waitlist, the pre owned prices for most of these references - particularly the stainless steel models - are quite a bit higher than their original retail prices.

How do you buy a Rolex at retail price?

Due to the massive global demand for Rolex watches, it can be almost impossible to buy select Rolex model at retail prices. It typically requires an already existing relationship with a Rolex authorized dealer and a willingness to wait a very long time to finally get the chance to buy one. It's been reported that some Rolex watches, like the current steel Daytona, Submariner, and GMT-Master II, have waitlists that are multiple years-long.

What is the price of Rolex GMT Master II?

Rolex released the newest collection of GMT-Master II watches in 2018 with redesigned cases, new bezel color options, new material combinations, and new-generation movements. The price of a new Rolex GMT-Master II at retail ranges from $10,550 to $41,600.

• GMT-Master II 126710BLNR: $10,550
• GMT-Master II 126710BLRO: $10,550
• GMT-Master II 126711CHNR: $15,250
• GMT-Master II 126715CHNR: $39,350
• GMT-Master II 126719BLRO: $39,350
• GMT-Master II 126719BLRO (meteorite dial): $41,600

However, due to demand for these watches, the pre owned prices of the latest steel GMT-Master II models start at $15,595 for the "Batman" and $17,995 for the "Pepsi."

Are Rolex watches worth the price?

Rolex's longtime approach of continuously enhancing its watches with modern materials and mechanical improvements, while simultaneously not drastically changing designs has proven to be a winning formula. Rolex outsells every other luxury watch brand - by far - and many of its watches are valued much higher on the open market than retail prices suggest. Therefore, the combination of incredible designs, reliable movements, and impressive resale value makes Rolex watches well worth the price.

What is the price of Rolex Oyster Perpetual?

Rolex released the newest collection of Oyster Perpetual watches in 2020 with some new case size options, plenty of new and vibrant dial colors, and new-generation movements. The price of a new Oyster Perpetual at retail ranges from $5,100 to $5,900, depending on case size.

• Oyster Perpetual 28 276200: $5,300
• Oyster Perpetual 31 277200: $5,400
• Oyster Perpetual 34 124200 $5,500
• Oyster Perpetual 36 126000: $5,800
• Oyster Perpetual 41 124300: $6,100

The vibrant new dial shades of the Oyster Perpetual watches have made these entry-level Rolex watches incredibly desirable. Some popular colorways, like turquoise, yellow, and coral red are now even reselling for five-digit prices on the secondary market.

What is the price of the cheapest Rolex?

The cheapest Rolex in the current catalog is the Oyster Perpetual, which ranges from $5,300 to $6,100 depending on the size. Some of the cheapest pre-owned Rolex watches include older models of the Oyster Perpetual, Air-King, Date, and Lady-Datejust.

What is the price range of a Rolex watch?

In the current lineup, the retail price range of a Rolex watch starts at $5,300 and tops out at just over $500,000. The supremely rare platinum Rolex Day-Date 40 ref. 228396TEM with a baguette-emerald bezel is priced at about $520,000.

Why are Rolex prices going up?

In January 2020, Rolex increased the prices for most of its watches. In the United States, Rolex retail prices increased by three to six percent on average. On the other hand, the secondary market has demonstrated much sharper price increases for pre-owned Rolex watches due to an ever-growing demand that far exceeds supply. In short, Rolex prices are going up because the demand for them is continuously increasing with no signs of slowing down in the near future.

Are Rolex prices going down?

Despite a global pandemic and a decrease in Swiss watch exports, Rolex prices are not currently going down. Not only did Rolex increase the prices of its watches across the board in January 2020 but many pre-owned Rolex watches are also experiencing price increases thanks to an incredibly strong global demand.

What is the lowest price of a Rolex watch?

The lowest price of a Rolex watch starts at less than $3,000 for older pre owned Oyster Perpetual references. However, as prices across the board continue to increase, it is not likely that these models will stay this affordable forever.

What is the starting price of a Rolex watch?

The starting price of a Rolex watch at retail is $5,300 for a 28mm Oyster Perpetual, $5,800 for a 36mm Oyster Perpetual, and $6,100 for a 41mm Oyster Perpetual. On the pre owned market, the starting price of a Rolex watch is currently about $2,000 to $3,000 depending on the specific model and its configuration.

Can you negotiate Rolex prices?

Authorized Rolex dealers are contractually bound to sell Rolex watches at MSRP and are barred from negotiating prices. You'll have slightly better luck negotiating Rolex prices on the pre-owned market - but not for exceedingly popular references. Generally speaking, the price of a Rolex watch is pretty firm, regardless of whether you are buying it brand-new or pre owned.

How often does Rolex increase prices?

The latest official price increase from Rolex was in January 2020 and before that it was 2012. However, prior to 2012, it was common for Rolex prices to increase more frequently, and with the strong global demand for most of its watches, Rolex may return to more frequent price increases throughout its catalog.

What is the average price of a Rolex?

Although many Rolex watches are priced below $10,000 at retail, expect to pay an average of $10,000 to $15,000 for newer versions of popular models and an average of $6,000 to $12,000 for older, discontinued references when shopping on the secondary market.

How to price Rolex watches?

The best way to price Rolex watches is to request a price quote from Bob's Watches. By using a combination of historical price information, current market demand, future price trends, and the condition and configuration of the specific reference, Bob's Watches can accurately price any Rolex watch - whether vintage, discontinued, or brand-new.

When you're ready to get started visit our Sell Rolex page to receive a free instant quote. Above all, have fun!

*All prices are subject to change and subject to physical inspection.For more info about Used Rolex Prices, please call 800-494-3708.

DISCLAIMER: Sell prices are based on watches in good condition and in no need of repair or service. All prices are subject to change depending on market conditions.

.css-1obzumv{font-weight:700;font-size:clamp(1.875rem, 1.25rem + 1.5625vw, 3.125rem);line-height:1.2;margin-bottom:1rem;line-height:1.1;}.css-1obzumv:lang(th){line-height:1.5;} Yacht-Master 40 .css-18uwo57{font-size:clamp(1.125rem, 1.0625rem + 0.1563vw, 1.25rem);line-height:1.6;font-weight:300;line-height:1.2;text-wrap:balance;}.css-18uwo57 span{display:block;} Oyster, 40 mm, Oystersteel and platinum Reference 126622

View in night mode

Discover in 360°

Staying on course

The Oyster Perpetual Yacht-Master 40 in Oystersteel and platinum with an Oyster bracelet.

Bidirectional rotatable bezel, timing the distance.

The Yacht-Master’s bidirectional rotatable 60-minute graduated bezel is made entirely from precious metals or fitted with a Cerachrom insert in high-tech ceramic. The raised polished numerals and graduations stand out clearly against a matt, sand-blasted background.

This functional bezel – which allows the wearer to calculate, for example, the sailing time between two buoys – is also a key component in the model’s distinctive visual identity.

Exceptional legibility

Like all Rolex Professional watches, the Yacht-Master 40 offers exceptional legibility in all circumstances, and especially in the dark, thanks to its Chromalight display.

The broad hands and hour markers in simple shapes – triangles, circles, rectangles – are filled with a luminescent material emitting a long-lasting glow.

A legendary combination

Many Rolex watches are available with the now-legendary combination of yellow, white or Everose gold and steel known as Rolesor, but Rolesium is a creation specific to the Yacht-Master.

While the case and bracelet are in rugged Oystersteel, the bezel of the Rolesium versions is made of platinum, imparting a silvery whiteness and vibrant luminosity for an unmistakable sense of luxury.

The Oyster bracelet

Alchemy of form and function.

The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterlock folding clasp, which prevents accidental opening and the Easylink comfort extension link, also exclusive to Rolex.

This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.

More Yacht-Master technical details

Reference   126622

Model case .css-1tg8aam{--iconSize:12px;--iconStrokeWidth:2px;height:var(--iconSize);position:relative;width:var(--iconSize);}.css-1tg8aam::before,.css-1tg8aam::after{background:currentColor;content:"";display:block;height:var(--iconStrokeWidth);left:0;position:absolute;right:0;top:50%;-webkit-transition:-webkit-transform 0.6s;transition:transform 0.6s;will-change:transform;}@media (prefers-reduced-motion){.css-1tg8aam::before,.css-1tg8aam::after{-webkit-transition:none;transition:none;}}.css-160voq8 .css-1tg8aam::after{-webkit-transform:rotate(90deg);-moz-transform:rotate(90deg);-ms-transform:rotate(90deg);transform:rotate(90deg);}.no-js .css-1tg8aam{display:none;}

Oyster, 40 mm, Oystersteel and platinum

Oyster architecture

Monobloc middle case, screw-down case back and winding crown

Rolesium - combination of Oystersteel and platinum

Platinum bidirectional rotatable 60-minute graduated with raised numerals

Winding crown

Screw-down, Triplock triple waterproofness system

Scratch-resistant sapphire, Cyclops lens over the date

Water resistance

Waterproof to 100 metres / 330 feet

Perpetual, mechanical, self-winding

3235, Manufacture Rolex

-2/+2 sec/day, after casing

Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting

Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers

Bidirectional self-winding via Perpetual rotor

Power reserve

Approximately 70 hours

Oyster, three-piece solid links

Oystersteel

Folding Oysterlock safety clasp with Easylink 5 mm comfort extension link

Highly legible Chromalight display with long-lasting blue luminescence

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Learn how to set the time and other functions of your Rolex watch by consulting our user guides.

Yacht-Master 40

Contact an Official Rolex Retailer

Only official Rolex retailers are allowed to sell and maintain a Rolex watch. With the necessary skills, technical know-how and special equipment, they guarantee the authenticity of each and every part of your Rolex and help you make the choice that will last a lifetime.

Watches you may like

These watches have been selected for you. Add them with the heart icon to your favorites.

• History of Rolex
• Iconic Rolex Models
• Created with Sketch.

How to Buy a Rolex

N o watch brand has shaped contemporary watchmaking and collecting culture more than Rolex . In a little over a century, those five letters have become synonymous with top-tier Swiss mechanical watchmaking the world over, transcending circles of watch-loving connoisseurs and seeping into contemporary culture at every level. A historic emphasis on quality, craftsmanship and design has made the luxury watchmaker into the world’s most popular, boasting extensive waiting lists for Rolex Submariners , Datejusts , Daytonas and all their most popular models – unless, of course, you buy your Rolex or on the secondary market. Sotheby’s however is on hand to help, with a team of global specialists handpicking a wide range of Rolex watches for sale at auction around the world, as well as through its extensive online marketplace .

So it should come as no surprise that watches from every era of Rolex’s history, from the earliest days of the 20th century through to this year’s hottest releases, are highly collectible, inspire endless scholarship and push enthusiasts to the very limits of what watch collecting can be. A little bit of history, an overview of the brand’s most important creations and a few collector tips from Sotheby’s are all it takes to confidently jump into the fray yourself.

The History of Rolex and the Invention of Modern Swiss Watchmaking

The history of Rolex starts in 1905, when 24-year-old Hans Wilsdorf founded a watch distribution company in London. Pocket watches were still the order of the day, but Wilsdorf saw the writing on the wall and became an early advocate for and seller of wrist watches. A few years later he came up with the name “Rolex” on a morning carriage ride – as the legend goes – and soon Rolex was making some of the earliest wristwatches to be observatory-certified chronometers, among the strictest accuracy standards of the time.

Wilsdorf’s firm would go on to pioneer a number of innovations whose impact on 20th-century watchmaking cannot be overstated. In 1926, Rolex unveiled the Oyster case, with its screw-down crown and unmatched water resistance. In 1931, the Perpetual automatic winding system was introduced, alleviating the need to manually wind those watches. In 1945, the Rolex Datejust revolutionized the use of a date display in a wristwatch meant for everyday wear. And this is just the beginning.

The 1950s through the ’70s are considered by many collectors to be the original golden age of Rolex watchmaking. It was during this period that genuine icons like the Submariner (released 1953), GMT-Master (1954), Explorer (1963) and Daytona (1963) were all introduced to the market. These are now considered the bread-and-butter of Rolex collecting, no matter what era of watches you’re talking about. Quirkier models like the Rolex Milgauss (1956) and Rolex Explorer II (1971) were also released, and though it took longer for them to find their audiences, they now have die-hard fans of their own.

As watchmaking continued to improve in the 1980s and the ’90s, particularly with regards to the use of materials and computer-aided design and production, evolutions of these watches emerged. The so-called five-digit references – like the reference 16710 Rolex GMT-Master II, the reference 16610 and 14060 Rolex Submariners and reference 16520 Rolex Daytona – introduced new movements, nonradioactive luminous material for dials, sapphire crystals and more. These are, in some ways, the first truly modern Rolex watches, and over the last few years they have become every bit as collectible as their older cousins.

“The stories that these watches hold is the source of endless inspiration,” says Vincent Brasesco, VP, Director of Digital Strategy and Specialist in Sotheby’s watch department . “There was an incredible ad Rolex ran years ago, saying, ‘It doesn’t just tell time. It tells history.’ That really sums it up. What other watch has been worn by astronauts, athletes, explorers and icons of the big screen alike? You and I will most likely never salvage a shipwreck, but we can own the watch that did. That’s the magic.”

The Most Iconic Rolex Models

Rolex submariner.

Most instantly recognizable is the Rolex Submariner , or Sub. In many ways, this watch has served as the archetype for the entire category of dive watches, past and present. A tool watch designed for underwater use by military and recreational divers, the Submariner features highly legible hands and lume plots, accompanied by a rotating timing bezel. Black remains the most popular Submariner color, but a number of colored dials and bezels have emerged over the years, including green (Kermit, Starbucks, Hulk) and blue (Bluesy, Smurf). This distinction also points to another important tradition for any Rolex buyer to be aware of – namely the use of nicknames to identify their favorite models .

Less than a decade after the model was introduced, Sean Connery’s personal Rolex Submariner appeared on the wrist of James Bond in 1962’s Dr. No , cementing its place in the pantheon of popular culture. Early examples, such as the reference 6538 sported by 007 (nicknamed the Big Crown by aficionados), are highly collectible and can fetch huge prices on the market. But part of the Submariner’s enduring appeal is that every version, from these “holy grail” pieces through the currently available reference 124060 , carries the same spirit. There’s truly a Submariner for every collection.

Holy Grails: Early Submariners, such as references 6538 and 6200 , feature larger winding crowns and slightly bolder designs, hence their Big Crown and King Sub nicknames, respectively.

Modern Classics: For those looking for a perfect middle ground between a vintage and modern Sub, a neovintage piece like the reference 16610 offers old-school design with contemporary materials and build quality.

Next Generation: The current no-date Submariner, reference 124060 , has new case dimensions, a cutting-edge movement and a miles-long waitlist at retailers, making it instantly collectible and highly desirable at auction.

Rolex Submariners Available for Immediate Purchase

Rolex GMT-Master

Descending a bit deeper into the collecting rabbit hole, one finds the GMT-Master , with its colorful 24-hour bezel for tracking another time zone. (The blue and red bezel earned the original its nickname , Pepsi, but you’ll also find the Coke, Sprite, Root Beer and some non-soda-themed options, like the Batman and Batgirl.) As you move across the sky, you simply twist the bezel to line up the correct hour with the 24-hour hand, and you’ll be ready before wheels-down. This GMT (or Greenwich Mean Time) complication is a Rolex invention created for Pan American World Airways, whose pilots needed a time-keeping tool for long-haul flights. These watches were present on some of the earliest transcontinental Pan Am flights, including the historic first flight from New York to Moscow in 1968, and are every bit as emblematic of the jet age as New York City’s TWA Terminal and the Concorde itself.

Holy Grails: The first Rolex GMT was the reference 6542 , which featured a blue and red Bakelite bezel insert for the 24-hour scale. Because these are slightly radioactive, they were swapped for aluminum bezel inserts during service, making originals extremely rare.

Modern Classics: The reference 16760 introduced the GMT-Master II, which added a jumping hour hand that lets the wearer more easily track a third timezone (one via the main hour hand, one via the adjustable 24-hour hand and one via the bezel).

Next Generation: The Batman (reference 116710BLNR) is one of the most desirable modern GMT-Master II models, with its black and blue bezel, and either Oyster or Jubilee bracelet.

Rolex GMT-Masters Available for Immediate Purchase

Rolex Day-Date

The Day-Date is a different sort of Rolex watch, a bit more dressed-up and buttoned-down, but no less sturdily crafted. It’s hard to believe that when it was introduced in 1956 this was the very first watch to show the date along with a fully spelled out day of the week, but it’s yet another world first Rolex can add to its very long list.

There are countless Day-Date variations available, in all manner of steel, gold and platinum combinations, with myriad dial options. Any Day-Date (or Day Date, as you’ll find it commonly spelled) within a collection is therefore immensely expressive and personal. And the number of world leaders, movie stars and athletes who have sported them over the years is too high to imagine. There’s a reason its nickname is the President – a yellow-gold Day-Date has famously graced the wrists of presidents from Lyndon B. Johnson and Richard Nixon to Ronald Reagan and Bill Clinton, along with those of countless other global political leaders.

Holy Grails: Because there are so many variants of the Day-Date, the most collectible pieces are those with provenance, whether that’s in the form of a special-order dial (like those with the Khanjar on them) or a famous original owner . Quality and uniqueness are king.

Modern Classics: From the 1970s through the mid-90s, Rolex produced small batches of Day-Dates with brightly colored enamel dials. These Stella Dial watches are a collecting niche all their own.

Next Generation: While traditionally a 36mm-diameter watch, the Day-Date is now available in a larger 40mm size, and Rolex has been creating lots of interesting dial variants at this scale that will surely become collector favorites as they age.

Rolex Day-Date Available for Immediate Purchase

Rolex Daytona

But the king of Rolex collecting is undoubtedly the Cosmograph Daytona , first introduced in 1963 and now known as just the Daytona. A chronograph with three subdials and a tachymeter on the bezel, the Daytona was designed for race car drivers (it’s named after the 24 Hours of Daytona race in Florida) and today represents the pinnacle of Rolex sport watches. Today the Daytona is perhaps the most sought-after luxury sports watch globally. This is particularly true for the white-dialed Rolex Daytona Panda , easily one of the most recognizable watches in the world.

Collectors enjoy obsessing over the tiniest details, with a subtle change in a dial font or a hallmark on the case back sometimes being the difference between a relatively common watch and a once-in-a-lifetime find. For many collectors, the pinnacle of the model is the Paul Newman Daytona, defined by its exotic dial with small squares on the sub-dials and so-named because of the configuration famously worn by the actor and philanthropist himself. It is the perfect coming together of watch collecting and popular culture.

Holy Grails: An immensely desirable yellow-gold, Rolex Daytona Paul Newman “John Player Special” ( reference 6241 ) holds the special distinction of being the most expensive Rolex watch ever sold at auction by Sotheby’s.

Modern Classics: In 1988, Rolex introduced the references 16520 , 16523 and 16528 Daytonas, all of which utilized modified Zenith El Primero chronograph movements (a first for Rolex). These movements would remain in use until circa 2000 and the watches can be spotted by their five-digit reference numbers beginning with 165XX.

Next Generation: The reference 126529LN Le Mans Daytona was created to celebrate the 24 Hours of Le Mans auto race. It is white gold, the dial pays homage to the Paul Newman dials of old and it was produced for just one year, from 2023-24. This all combines to make it the most collectible modern Daytona.

Rolex Daytonas Available for Immediate Purchase

And this all barely scratches the surface of what Rolex offers contemporary collectors from its nearly 120-year history. See, for example, the Rolex Oyster Perpetual , which despite its classic styling is perhaps Rolex’s most playful line – it features cheerful colors (such as the yellow dial, no longer in production) and whimsical dials. From the also-iconic Datejust to lesser-known models like the Rolex Yacht-Master and the Rolex Sky-Dweller , there is always something more to explore.

Rolex Watches Available for Immediate Purchase

About the Author

More from sotheby's, stay informed with sotheby’s top stories, videos, events & news..

By subscribing you are agreeing to Sotheby’s Privacy Policy . You can unsubscribe from Sotheby’s emails at any time by clicking the “Manage your Subscriptions” link in any of your emails.

Rolex Watches On Sale

Rolex Yacht-Master Platinum Bezel Oystersteel Men's Watch 40 116622

Rolex Submariner Date Hulk Oystersteel Green Dial Men's Watch 116610LV-0002

Rolex Sky-Dweller White Dial Luxury Watch 326934-0001

Rolex Sea-Dweller 43mm Dial Steel Automatic Men's Watch 126600-0002

Rolex Datejust 41 Diamond Men's Diamond Watch 126334-0019

Rolex Lady-Datejust 26 Pink Dial Women's Watch 179174

Rolex Yacht-Master 40 Rhodium Grey Dial Automatic Men's Watch 16622

Rolex Oyster Perpetual Air King Silver Dial 34mm Watch 14000

Rolex Datejust 36 Black Diamond Dial Unisex Watch 16233

Rolex Datejust 36 Black Dial Oyster Bracelet Watch 116200

Rolex Datejust 36 Diamonds Yellow Gold & Steel Unisex Watch 116233-0155

Rolex Oyster Perpetual 36 Green Dial Steel Midsize Watch M126000-0005

Rolex Lady-Datejust 28 Silver Dial Watch 279160-0006

Rolex Lady-Datejust 26 Black Dial Women's Watch 179174

Rolex Yacht-Master 40 Platinum Bezel Men's Watch 126622-0001

Rolex Lady-Datejust 26 Grey Roman Dial Women's Watch 79173

Rolex Lady-Datejust 26 White Gold Fluted Bezel Women's Watch 69174

Rolex Oyster Perpetual 34 Stainless Steel Women's Watch 114200-0022

Rolex Oyster Perpetual 24 Pink Dial Oystersteel Women's Watch 76080

Rolex Oyster Perpetual 31 Coral Red Dial Women's Watch 277200-0008

Rolex Oyster Perpetual 36 Candy Pink Women's Watch 126000-0008

Rolex Oyster Perpetual 24 Blue Dial Women's Watch 76080

Rolex Yacht-Master 29 Stainless Steel Luxury Women's Watch 169622

Rolex Oyster Perpetual 41 Oystersteel Men's Watch 124300-0002

Rolex GMT-Master II Pepsi Black Dial Blue & Red Bezel Men's Watch 16710

Rolex GMT-Master II Black Dial Oystersteel Men's Watch 116710LN-0001

Rolex Datejust 41 Men's Silver Dial Domed Bezel Men's Watch 126300-0003

Rolex Sky-Dweller White Dial Men's Watch 326933-0009

Rolex Cosmograph Daytona Black Dial Men's Luxury Watch 116503-0004

Rolex Oyster Perpetual 39 Blue Dial Domed Bezel Men's Watch 114300-0003

Rolex Oyster Perpetual Air-King Black Dial Men's Watch 126900-0001

Rolex Milgauss Z-Blue Dial Luxury Men's Watch 116400GV-0002

Rolex GMT Master II Sprite Men's Watch 126720VTNR-0002

Rolex Explorer Black Dial Automatic Men's Watch 214270-0001

Rolex Sea-Dweller Yellow Gold & Oystersteel Men's Watch M126603-0001

Rolex Sky-Dweller Steel Blue Dial 42mm Luxury Men's Watch 326934-0003

Rolex Submariner Black Dial Oystersteel Men's Diving Watch 114060-0002

Rolex Submariner Date Black Dial Oystersteel Men's Watch 116610LN-0001

Rolex Submariner Date Green Aluminum Bezel Men's Luxury Watch 16610

Rolex Submariner Date Blue Dial Men's Watch 16613LB

Rolex Submariner Date Royal Blue Dial Two Tone Men's Watch 126613LB

Rolex Oyster Perpetual 26 Stainless Steel Oyster Bracelet Women's Watch 67194

Rolex Submariner Date Steel & Yellow Gold Men's Watch 126613LB-0002

Rolex Cosmograph Daytona Champagne Dial Men's Watch 116503-0003

Rolex Lady-Datejust 26 18k Yellow Gold Women's Luxury Watch 79178

Rolex Datejust 41 Blue Roman Numeral Dial Men's Watch 126334-0026

Rolex Sea-Dweller MK2 Black Dial Oystersteel Men's Watch 126600-0001

Rolex Deepsea Black Dial Oystersteel 44mm Men's Watch 116660-0001

Rolex Oyster Perpetual 41 Green Dial Oystersteel Men's Watch 124300-0005

Rolex Datejust II 41 Fluted Bezel Oystersteel Men's Watch 116334-0002

Rolex Oyster Perpetual 26 Black Dial Women's Watch 176200-0017

Rolex Datejust 36 Olive Green Palm Motif Dial Unisex Watch 126200-0020

Rolex Oyster Perpetual 34 Olive Green Women's Watch 114200-0021

Rolex Datejust 41 Blue Roman Numeral Dial Men's Watch 126300-0017

Rolex Oyster Perpetual 26 Pink Dial Domed Bezel Watch 176200-0004

Rolex Deepsea D-Blue Dial Oystersteel Luxury Men's Watch 116660-0003

Rolex Explorer II White Dial Oystersteel 42mm Men's Watch 216570-0001

Rolex Datejust II 41 White Gold Fluted Bezel Men's Watch 116334

Rolex Oyster Perpetual 39 Automatic Steel Men's Watch 114300-0001

Rolex Lady-Datejust 26 Blue Index Dial Women's Watch 79174

Rolex GMT-Master II Black Men's Watch 116713LN-0001

Rolex Cosmograph Daytona Panda Dial Steel Men's Watch 116500LN-0001

Rolex Datejust 36 Oystersteel Watch 116200

Rolex Datejust 36 Grey Roman Dial Jubilee Bracelet Unisex Watch 16233

Rolex Datejust 31 White Dial Domed Bezel Women's Watch 178240-0031

Rolex GMT Master II Pepsi Oystersteel Men's Luxury Watch 126710BLRO-0002

Rolex Datejust 41 Black Dial Steel Men's Watch 126300-0011

Rolex Yacht-Master II White Dial Men's Luxury Watch 116680-0001

Rolex GMT-Master II Automatic Black Dial Men's Watch 16710

Rolex Sea-Dweller Deepsea Date 44mm Men's Watch 126660

Rolex Cellini Time Everose Gold Men's Watch 50705RBR

Rolex Deepsea D-Blue James Cameron Men's Watch 116660-0003

Rolex Cosmograph Daytona Men's Black Dial Oystersteel Watch 116500LN-0002

Rolex Oyster Perpetual 41 Turquoise Blue Men's Watch 124300-0006

Rolex Oyster Perpetual 41 Coral Red Domed Bezel Men's Watch 124300-0007

Rolex Submariner Date Two Tone Blue Dial Men's Watch 116613LB-0005

Rolex Datejust II 41 116300-0003

Rolex Submariner Date Stainless Steel Kermit Black Dial Men's Watch 16610

Rolex Oyster Perpetual Air-King Oystersteel Men's Watch 116900

Rolex Cosmograph Daytona Steel Bezel Black Dial Men's Watch 116520-0015

Rolex Yacht-Master 40 Chocolate Dial Rose Gold & Steel Watch 116621-0001

Rolex Submariner Black Dial Men's Watch 14060M

Rolex Sea Dweller Black Dial Oyster Bracelet Men's Watch 126603-0001

Rolex Datejust II 41 White Gold Bezel Oystersteel Men's Watch 116334-0009

Rolex Submariner No Date Black Dial Men's Watch 114060-0002

Rolex Sea-Dweller 4000 Black Dial Oystersteel Men's Watch 116600-0003

Rolex Sky-Dweller White Dial Fluted Bezel Men's Watch 326934-0001

Rolex Sky-Dweller Rose Gold Luxury Men's Watch 326935-0004

Rolex Submariner Date Black Dial Stainless Steel Men's Watch 126610LN-0001

Rolex Sea-Dweller 43mm Men's Watch MK2 Black Dial 126600-0001

Rolex Datejust 31 Diamond Bezel Women's Watch 278384RBR-0040

Rolex Datejust 41 Blue Dial Men's Watch 126334-0002

Rolex Lady-Datejust 28 Silver Roman Numeral Gold & Steel Watch 279163

Rolex GMT-Master II Root Beer Rose Gold & Steel Men's Watch 126711CHNR-0002

Rolex Datejust 41 Fluted Bezel Men's Automatic Watch 126334-0006

Rolex Cosmograph Daytona Chronograph White Dial Men's Watch 116520-0016 APH Edition

Rolex Oyster Perpetual 26 Steel Women's Watch 176200

Rolex Oyster Perpetual 26 Black Dial Women's Watch 176200

Rolex Oyster Perpetual 26 Steel Women's Watch 176200-00016

Rolex Lady-Datejust 26 Jubilee Bracelet Automatic Women's Watch 179171

Rolex Lady-Datejust 28 President Bracelet Women's Watch 279175-0002

Rolex Cellini Time 18k White Gold Men's Watch 50709RBR-0010

Rolex Lady-Datejust 26 Yellow Gold Fluted Bezel Women's Watch 79178

Rolex Lady-Datejust 26 White Roman Numeral Dial Watch 179174

Rolex Datejust 41 Domed Bezel Oyster Bracelet Men's Watch 126300-0005

Rolex GMT-Master II Coke Black Dial Men's Watch 16710

Rolex Lady-Datejust 26 Silver Dial Steel Women's Watch 79174

Rolex Lady-Datejust 26 Women's Watch 179178

Rolex Cellini Silver Dial 18k White Gold Women's Watch 6110/9

Rolex Datejust 41 Silver Dial Smooth Bezel Men's Watch 126300-0004

Rolex Datejust 41 Black Dial Jubilee Bracelet Watch 126300-0012

Rolex Explorer 36mm Black Dial Oystersteel Unisex Watch 124270-0001

Rolex Oyster Perpetual 41 Blue Dial Domed Bezel Men's Watch 124300-0003

Rolex Explorer Black Luminous Dial Men's Watch 214270-0003

Rolex Explorer II 42mm Black Dial Oystersteel Men's Watch 216570-0002

Rolex Oyster Perpetual 34 Air King Pink Dial Automatic Unisex Watch 14000

Rolex GMT-Master II Pepsi Luxury Men's Watch 126710BLRO-0001

Rolex GMT-Master II Batman Jubilee Men's Watch 126710BLNR-0002

Rolex Yacht-Master II Oystersteel Men's Luxury Watch 116680-0002

Rolex Oyster Perpetual 28 Blue Dial Women's Watch 276200-0003

Rolex Lady-Datejust 28 White Gold Women's Watch 279139RBR-0002

Rolex Datejust 41 Oystersteel Rhodium Men's Watch 126334-0013

Rolex Submariner Date Green Dial Oystersteel Men's Watch 116610LV-0002

Rolex Cellini Time 18k Rose Gold Diamonds Men's Watch 50605RBR-0013

Rolex Cellini Time Black Dial Watch 50509

Rolex Cellini Time Men's Watch 50505-0020

Rolex Cellini Date 18k Everose Gold Automatic Men's Watch 50515

Rolex Oyster Perpetual 39 Steel Automatic Men's Watch 114300-0005

Rolex Lady-Datejust 28 Oyster Bracelet Women's Watch 279174-0012

Rolex Datejust 41 Fluted Bezel Yellow Gold & Steel Men's Watch 126333-0019

Rolex Oyster Perpetual Date 26 Black Dial Women's Watch 69160

Rolex Yacht-Master 29 Women's Watch 69623

Rolex Oyster Perpetual 34 White Dial Women's Watch 114200-0024

Rolex Cosmograph Daytona Black Diamond Dial Men's Watch 116519LN-0025

Rolex Lady-Datejust 26 Champagne Index Dial Women's Watch 6917

Rolex Lady-Datejust 26 White Diamond Gold & Steel Watch 179174

Rolex Oyster Perpetual 39 Black Domed Bezel Dial Men's Watch 114300-0005

Rolex Lady-Datejust 28 Fluted Bezel Women's Watch 279174-0011

Rolex Datejust 36 Champagne Jubilee Diamond Dial Watch 116243

Rolex Cosmograph Daytona Oyster Bracelet Men's Watch 116500LN-0002

Rolex Datejust 36 Black Jubilee Roman Numeral Watch 116200

Rolex Cosmograph Daytona Panda Dial Oyster Men's Watch 116500LN-0001

Rolex Submariner Black Dial Stainless Steel Men's Watch 124060-0001

Rolex Datejust 41 Blue Dial Jubilee Bracelet Men's Watch 126300-0018

Rolex Cosmograph Daytona Rare "Zenith" Watch 16520

Rolex Deepsea Sea-Dweller Oystersteel Men's Diving Watch 136660-0004

Rolex Datejust 41 Diamond Dial Fluted Bezel Men's Watch 126334-0005

Rolex Milgauss Men's Automatic White Dial Watch 116400-0002

Rolex Oyster Perpetual 36 Oystersteel Coral Red Unisex Watch 126000-0007

Rolex Lady-Datejust 26 Champagne Tapestry Dial Women's Watch 69173

Rolex Datejust 41 Black Dial Oyster Bracelet Men's Watch 126334-0017

Rolex Lady-Datejust 26 Women's Watch 179160-0037

Rolex GMT-Master II Two Tone Black Dial Men's Watch 116713LN-0001

Rolex GMT-Master II Batman Oyster Men's Watch 126710BLNR-0003

Rolex GMT-Master II Batman Oystersteel Men's Watch 116710BLNR-0002

Rolex Oyster Perpetual 41 Yellow Dial Oystersteel Men's Watch 124300-0004

Rolex Datejust 31 White Gold Diamond Bezel Women's Watch 278344RBR-0019

Rolex Lady-Datejust 26 Women's Gold Watch 179178

Rolex GMT-Master II Batman 40mm Men's Watch 116710BLNR-0002

Rolex GMT-Master II Batman Oystersteel Men's Watch 126710BLNR-0002

Rolex Lady-Datejust 26 18k White Gold Fluted Bezel Women's Watch 6917

Rolex Day-Date 40 White Dial Fluted Bezel Men's Watch 228235-0032

Rolex Datejust 41 Stainless Steel Smooth Bezel Men's Watch 126300-0017

Rolex Datejust 41 Silver Dial Oyster Bracelet Watch 126334-0003

Rolex Datejust 41 Fluted Bezel Oystersteel Men's Watch 126334-0025

Rolex Day-Date 40 Solid 18k Yellow Gold Watch 228238-0005

Rolex Cosmograph Daytona Mother of Pearl Dial Men's Watch 116503-0007

Rolex Deepsea Sea-Dweller James Cameron Men's Watch 136660-0003

Rolex Cosmograph Daytona White Dial Men's Panda Watch 116500LN-0001

Rolex Datejust 41 White Dial Oystersteel Automatic Men's Watch 126300-0006

Rolex Explorer II White Dial Oystersteel Men's Watch 16570

Rolex Sky-Dweller Fluted Bezel Oystersteel Men's Watch 326934-0003

Rolex Lady-Datejust 28 Stainless Steel & White Gold Watch 279384RBR

Rolex Cosmograph Daytona Oystersteel Black Dial Men's Watch 116500LN-0002

Rolex Datejust 41 Blue Diamond Dial Gold & Steel Watch 126334-0016

Rolex Oyster Perpetual 39 Dark Rhodium Men's Watch 114300-0001

Rolex Explorer 39mm Automatic Stainless Steel Men's Watch 214270-0003

Rolex Oyster Perpetual Milgauss Z-Blue Steel Men's Watch 116400GV-0002

Rolex Datejust 41 Black Dial Men's Watch 126334-0018

Rolex Datejust 41 Automatic Jubilee Bracelet Men's Watch 126334-0014

Rolex Yacht-Master 40 Everose Gold & Steel Men's Watch 126621-0002

Rolex Datejust 41 Luxury Men's Watch 126334-0014

Rolex Datejust 41 Diamond Mother of Pearl Men's Watch 126334-0020

Rolex Yacht-Master 40 Blue Dial Men's Luxury Watch 126622-0002

Rolex Yacht-Master 40 18k Everose Gold & Steel Men's Watch 126621-0001

Rolex Submariner Date Hulk Green Dial & Bezel Men's Watch 116610LV-0002

Rolex Lady-Datejust 28 Silver Dial Jubilee Bracelet Watch 279160-0005

Rolex Lady-Datejust 26 Black Dial Stainless Steel Women's Watch 179160

Rolex Lady-Datejust 28 Pink Roman Numeral Women's Watch 279174-0017

Rolex Explorer II 42mm Black Dial Oystersteel Men's Watch M226570-0002

Rolex Lady-Datejust 28 Pink Roman Numeral Dial Women's Watch 279174-0018

Rolex Lady-Datejust 28 Diamond Women's Watch 279384RBR-0011

Rolex Lady-Datejust 26 Yellow Gold President Bracelet Women's Watch 69178

Subscribe to our mailing list